Welcome to the first edition of
the CIAmedia newsletter!
CIAmedia runs some of the world's largest Caller ID apps, with 55+ million users on 'CIA – Caller Identification App' and 'Kim Ariyor?'. Our apps provide unique targeting criteria that no other app can. Our approach: Call Based Targeting. Instead of analysing browsing behaviour (cookie), we analyse the user's call behaviour. Making phone calls is a universal activity and despite heavy app usage people still use smartphones to make and receive phone calls.
Throughout our newsletter series we will explore how call analysis can be used for highly-targeted mobile advertising. We will provide in-depth case studies of successful advertising campaigns on CIA and Kim Ariyor? explaining the variety of call based targeting criteria used.
In today's edition you will find out how Yapı Kredi, a leading bank in Turkey, used Call Based Targeting to get consumers to download the Yapı Kredi app. Enjoy!
CEO & Founder, CIAmedia
Successful Call Based Targeting
Yapı Kredi, a major Turkish bank, used number and SMS targeting as the targeting criteria for their campaign.
The campaign was shown in the popular Kim Ariyor? and CIA app to users in Turkey after they had made a call to the Yapı Kredi bank or after they had sent an SMS requesting a ‘sms loan’ or credit card application. The ad would link directly to the Yapı Kredi app on Google Play.
The campaign was a great success and delivered impressive conversion results above industry standards.
For more information on how your business can benefit from call based targeting visit our website or contact our sales team.
About the CIA App & Kim Ariyor?
The popular apps CIA – Caller Identification App and Kim Ariyor? deliver caller ID information to 55+ million users worldwide. The apps reveal the name behind an unknown number while the phone is ringing. When the call is finished, users get useful information about the person or company they were just in contact with. Furthermore, they get the opportunity to perform additional actions with the contact information, such as saving the contact, blocking the number etc.