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Issue 404, September 8, 2016


Let us help you find the right paper and packaging for the job.  Whether you need an opaque or digital stock; corrugated; films; packaging equipment; craft brewery supplies; or anything in between. We listen. We collaborate. We solve. We deliver.  Just ask.



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Read Millcraft's quarterly industry magazine "In Stock" on line for insight into the paper, packaging and graphic arts industry



Back by Popular Demand: What to Expect at NPTA's Paper School

Source:  National Paper Trade Association, September 2016

     NPTA's Paper School is returning to GraphExpo on September 27, 2016 in Orlando, FL. The half-day program covers important topics in paper and provides each attendee with a strong foundation of knowledge. 
Paper School will include five classroom sections taught by industry experts from top paper mills and a tour of the exhibit hall:

•    Welcome and Manufacture of Printing Paper: International Paper
•    Paper and the Environment: Domtar
•    Uncoated Papers: Mohawk Paper
•    Coated Paper: Appleton Coated
•    Digital Printing Primer: Neenah Digital Papers
•    Exhibit Hall Tour: Guided Show Floor tour of the select booths for a hands-on demonstration of the latest printing technology. 

Learn more about the Paper School curriculum here.



Verso Introduces CraftPoint™, a Family of Beverage Label Papers for Craft Beers, Spirits and Wines

Source:   Verso, September 1, 2016

     Verso has introduced CraftPoint™, a family of premium pressure-sensitive and cut-and-stack beverage label papers designed to make craft beers, spirits and wines stand out on the shelf or in the cooler.

"As small-batch, independent beverage offerings continue to grow, we saw the need to create new and interesting label papers that truly represent the pride, craftsmanship and unique character contained in each and every craft beverage bottle," said Mike Weinhold, Verso Senior Vice President of Sales, Marketing and Product Development. "Our American-made CraftPoint™ label papers are as compelling as the beverages they represent, and are backed by our decades of experience producing high performance wet strength, cut-and-stack, and pressure sensitive label papers."

Available in four finishes and multiple basis weights ranging from 52 lb. to 70 lb. (3300 sq. ft.), CraftPoint™ beverage labels are designed to attract attention.

CraftPoint™ Canvas: 
Rustic texture with a pleasing soft, tactile finish 

CraftPoint™ Matte:
Matte finish with low gloss that supports high print fidelity 

CraftPoint™ Gloss
Medium gloss finish that's ideal for a clean, wet look 

CraftPoint™ Reflections 
High gloss with a mirror-like finish for premium beverages

"With a pleasing white shade, and high wet strength and wet opacity, CraftPoint™ label papers offer the right combination of aesthetics and performance," said Jason Handel, Verso Group Vice President of Product Development and Technical Sales. "In addition, the multiple basis weights provide even more options for unique beverages to achieve a label look and feel that will stand out."

CraftPoint™ joins the broader range of coated one side (C1S) beverage and special purpose label papers from Verso. For more information, just ask your Millcraft account manager.

Read full article.


TWELVE Beautiful Reasons to use Mohawk Packaging Papers

Source:  Mohawk, September 6, 2016
     To demonstrate how beautiful textured and colored papers can elevate a package design, over the next twelve days, Mohawk will unveil and showcase the contents of TWELVE, a new resource created to inspire designers, printers and Mohawk merchants.

TWELVE highlights a dozen beautiful papers that have been carefully selected to demonstrate the central role materials plays in to the creation of a folding box design. Eye-catching samples feature shimmering metallics, embossed finishes, distinctive textures, and exquisite colors – each printed, embossed, foil stamped and die cut in to a foldable box form.

To kick off the showcase, Mohawk unveils the outside container for the TWELVE kit - a memorable marriage of two very different papers: Curious Collection Skin Pink with its signature smooth surface and super-saturated color, laminated to Curious Collection Particles Snow featuring subtle, snow-like flecks and 100% post consumer waste. Pasting these two sheets suggests the possibilities The Curious Collection offers to creating a memorable and high-impact packaging design.

Read full article.



WestRock Announces Consumer and Corrugated Leadership

Source:  WestRock, September 8, 2016

     WestRock Company has named Bob Feeser president of Consumer Packaging and Jeff Chalovich president of Corrugated Packaging.  Jim Porter, who currently serves as president of Paper Solutions, will transition to a new role as president of Business Development and Latin America, and Craig Gunckel has been named president, Enterprise Solutions.

Feeser has served as executive vice president of Consumer Paper and Global Solutions for WestRock, and prior to the merger of RockTenn Company and MeadWestvaco Corporation (MWV), he was executive vice president of Global Operations for MWV.  In his new role as president of Consumer Packaging, he will report to Steve Voorhees, chief executive officer of WestRock, and be responsible for the commercial activities and operations of the company’s consumer paper and packaging businesses. He will also maintain his current responsibilities for innovation and the Asia-Pacific region.

Chalovich most recently served as executive vice president of Corrugated Containers and Commercial Excellence. Prior to the merger of RockTenn and MWV, he served as senior vice president of Corrugated Containers for RockTenn. As president of Corrugated Packaging, he will also report to Voorhees and will be responsible for the commercial activities and operations of the company’s containerboard mills and corrugated packaging facilities. He will continue to lead WestRock’s Commercial Excellence organization.

Continue reading full article



Graphco Opens the Doors to Its New Technology Center in Cleveland

Source:   Graphco, September 2, 2016/Printing Impressions

     Cleveland is now home to Graphco’s new WD Manley Technology Center located at its company’s suburban headquarters in Solon, Ohio. An Open House to reveal the new demonstration area was held Aug. 30-31 with live demonstrations of the new eight-up RMGT 9 Series press.

The new RMGT Series 9 sheetfed offset press served as an impressive backdrop for the day’s activities, which included presentations from printing industry experts and live press demonstrations throughout the day, including other equipment from the likes of Standard Horizon and Graphic Whizard, which were stationed in the new Technology Center.

“Our real goal here is to help print producers learn how to lower manufacturing costs, while improving quality, to increase sales,” Chris Manley, president of Graphco, said. “That is what this center is all about.”

Manley reviewed some of the benefits of the new offset press while an operator demonstrated its capabilities. A four-color job was produced using Insta.Color technology from RMGT, which is designed to reduce waste and make-ready times. The press also included the Smart-RPC, RMGT’s fully automatic, simultaneous plate-changing system. He continued by explaining that the press can run 16,000 sph and its versatile feeder can process “anything from onion skin all the way up to 24-pt. board with few adjustments.”

Frank Romano, professor emeritus at the Rochester Institute of Technology, took the floor to talk about “The New Print Industry"; Daniel Dejan, print/creative manager of Sappi Paper, spoke about the sustainability of print; and color management specialist David Hunter, principal of Pilot Marketing Group, discussed how precise and accurate color management can help printing companies differentiate themselves in the marketplace.

Read full article.




The Latest in Short Run and Digital for Packaging Printers

Source:  Kevin Karstedt, WhatTheyThink, August 30, 2016

     It’s clear that digital presses are now solidly established as tools for packaging production. A bit less clear is what will motivate packaging printers to adopt them. At drupa, the manufacturers emphasized personalization through variable-data printing as a key selling point. It’s one of them, to be sure, but personalization isn’t primarily what will drive installation of these machines.

The number one benefit that packaging printers are seeking from digital equipment is operational relief for their analog workloads. Packaging printers everywhere are facing demands for shorter runs, but they still have their long-run work to do. Trying to produce both on a flexo or an offset press means that the analog machine won’t be operating at full profitability 100% of the time—the shorter the run, the costlier the job on a per-piece basis. That’s where the need for relief arises.

Shifting the challenging short-run jobs to a digital press accomplishes two things: it provides a way to print smaller volumes cost efficiently, and it lets the analog pressroom concentrate entirely on long runs. Both processes are put to their most profitable use, and the printer makes more money. Small wonder that nearly three-quarters of those who responded to a Karstedt Partners survey of Paperboard Packaging Council (PPC) members said that addressing operational needs would be their main reason for investing in a digital press.

Continue reading full article.



Printing Impressions Reveals Winners of the 2016 Gold Ink Awards

Source:  Printing Impressions, September 2, 2016

     Printing Impressions is proud to announce the winners of the 2016 Gold Ink Awards,  based on print quality, technical difficulty and overall visual effect.

This year’s Gold Ink Award winners were chosen within 50 categories, including: Commercial Printing; Books; Catalogs; Magazines; Digital Printing and Packaging, and will be showcased in the September issue of Printing Impressions.

All “GOLD” Gold Ink Awards winning pieces are eligible to win The People’s Choice Award. Make sure to vote at



Book Reading 2016:  
Print books remain much more popular than digital books

Source: Andrew Perrin, Pew Research Center, September 1, 2016 

Americans today have an enormous variety of content available to them at any time of day, and this material is available in a number of formats and through a range of digitally connected devices. Yet even as the number of ways people spend their time has expanded, a Pew Research Center survey finds that the share of Americans who have read a book in the last 12 months (73%) has remained largely unchanged since 2012. And when people reach for a book, it is much more likely to be a traditional print book than a digital product. Fully 65% of Americans have read a print book in the last year, more than double the share that has read an e-book (28%) and more than four times the share that has consumed book content via audio book (14%).

These are among the main findings of a nationally representative telephone survey of 1,520 American adults conducted March 7-April 4, 2016.  Other findings include:
  • The share of Americans who have read a book in the last year is largely unchanged since 2012; more Americans read print books than either read e-books or listen to audio books
  • Nearly four-in-ten Americans read print books exclusively; just 6% are digital-only book readers
  • College graduates – Compared with those who have not attended college, college graduates are more likely to read books in general, more likely to read print books, and more likely to consume digital-book content. The typical (median) college graduate has read seven books in the last year.
  • Young adults – 80% of 18- to 29-year-olds have read a book in the last year, compared with 67% of those 65 and older. These young adults are more likely than their elders to read books in various digital formats, but are also more likely to read print books as well: 72% have read a print book in the last year, compared with 61% of seniors.
  • Women – Women are more likely than men to read books in general and also more likely to read print books. However, men and women are equally likely to read digital-format books such as e-books and audio books.

Fresh Off a Print Relaunch, ALIVE Reveals Ambitious Expansion

Source:  Greg Dool, Folio, August 30, 2016 
     In a regional magazine space challenged by diminishing print revenues, one lifestyle publisher is bucking the trend.

In March, ALIVE Media Group announced the bold step of reinvesting in its print product, reducing frequency but increasing quality, converting to a bookazine format and instituting a paid subscription model. Now, the company is doubling down on that investment, revealing plans to expand distribution beyond Missouri to seven additional markets throughout the Midwest.

Beginning in 2017, ALIVE will attempt to bring the authoritative fashion, design, art, and culture voice it's spent the last 14 years cultivating in St. Louis to communities in Cincinnati, Detroit, Indianapolis, Louisville, Minneapolis, Nashville, and Omaha.

"We have had our sights on expanding our concept into additional markets, but we wanted to see how the St. Louis audience responded first," Tucker tells Folio:. "Once we saw an overwhelmingly positive response around the rebrand, we had the validation we needed to expand into other markets."

According to ALIVE co-founder and publisher Elizabeth Tucker, the move is an affirmation of the print rebrand and the enduring vitality of a high-quality regional magazine that can serve its community with integrity. 


Content Marketing: The Billion Dollar Sector

Source:  Print Power, August 31, 2016
     Global spend on content marketing is currently estimated at $150 billion and expected to rise to over $300 billion in 2019. And major brands are discovering that print is the best medium to get their message across and engage customers for the longest time.  Print Power features insights from some of the world's leading content marketing professionals on the power of print in this booming sector.

The heart of the mix
Name any major European brand and it's highly likely they will have some form of print content marketing. Clare Hill, Managing Director of the Content Marketing Association (CMA) expresses that “Print content marketing continues to be an integral part of the overall marketing mix,” This is a sentiment echoed by Andrew Hirsch, CEO of global content marketing agency John Brown Media, who suggests “In most cases a digital-only approach doesn’t work. The vast majority of solutions is print alongside digital.”

Long-term solution
For Gregor Vogelsang, CEO of German content agency C3 (Creative Code and Content), the strength of content marketing is in its ability to aim at the entire customer lifecycle. “With strategically distributed content, we build communities around brands and create long-term relationships with the customers…Print is the medium for higher-educated executives.”

Virgin paper
In short, people want print. But let’s not just take the word of those selling the solution: the proof comes from the brands themselves, who have their ROI to consider when looking at the cost-effectiveness of print in their content marketing strategy. Saskia Dornan, Head of Virgin Group Internal Communications declares “It’s a great example of how a global magazine can have a real impact on so many different businesses and connect people around the world. It’s been a tremendous success and one of the most cost-effective communication tools we have ever devised.”

Owned media
There are examples where print is the only logical option, such as in-flight magazines, where brands have access to that rare thing: a captive audience with quality, engaged time on their hands and who have been asked to switch all their digital devices to flight mode. For example, Brussels Airlines, is a particular success: when surveyed, 94% of passengers said they had read the magazine, with an advertising recall of 44%.



Paper and Sustainable Forests: Some Great Facts to Note!

Source:  Two Sides North America, August 31, 2016

     Here is a round-up of some recent forestry-related news items confirming that forest products such as paper can be a key driver of sustainable forest management and play an important role in the retention of forest land for the long term.

1. Apple buys 36,000 acres of sustainable forests to help secure fiber for paper and packaging.  To help protect and further develop working forests Apple has purchased 32,400 acres of forest in Maine and 3,600 acres in North Carolina. They manage the properties in partnership with the Conservation Fund and part of their goal is to secure a sustainable source of fiber for Apple’s paper and packaging needs....

2. Forest growth on privately-owned U.S. timberland exceeded harvest by 40% in 6 years. The recent NAFO report on “U.S. Forest Inventory and Harvest Trends on Privately-Owned Timberlands” has some great stats and facts on the value and importance of our private forests in the U.S..

3. U.S. made paper comes mostly from private working forests that support 2.4 million jobs and $99 billion in payroll.  A second NAFO report on “The Economic Impact of Privately-Owned Forests in the United States” reports that public and private timberlands are responsible for employing 2.8 million people, who received payroll in the amount of $102 billion.  Private timberland makes up 73% of the timberland base in 32 states, but it is responsible for more than 85% of the economic contribution...

4. By 2030, forestry mitigation options could contribute to reductions of 0.2 to 13.8 gigatonnes of CO2e per year.  OK that’s a lot of CO2! One gigatonne is equivalent to 1 billion metric tonnes.  Sustainable forestry is clearly a great way to mitigate the effects of climate change on our planet.  This is one of the key messages in a new United Nations-FAO report on “Forestry for a low-carbon future” that discusses in detail how we can integrate forests and wood products (like paper) in climate change strategies...

5. Sustainably managed forests can remove more carbon dioxide from the atmosphere than non-managed forests.  Maintaining our forest lands in order to take up carbon dioxide and store carbon is essential to mitigate climate change but simply preserving them in their natural state may not be the best way forward. The video below by Natural Resources Canada called "Climate Change" explains the differences between natural and managed forests in terms of carbon uptake. It concludes that sustainably managed forests can have stable carbon stocks while at the same time providing resources to meet society’s needs...

Read full article.



How Paper Shapes a School Year

Source:  Yingchu Wei, Intern, American Forest & Paper Association, September 1, 2016

     As a graduate student at Indiana University, American Forest & Paper Association intern Yingchu Wei offers a few tools - all involving paper - she uses to get her academic year off on the right foot:

Be Prepared! 
Print out your class schedules or write them in your notebook/calendar to keep them handy. I know you could search it on your phone, but you probably already have a billion other things up on your phone to begin with. Have your schedule in hand for a quick glance and go.

Print out each of your class syllabi so that you have access to everything that is due at your fingertips. Syllabi are usually pretty long, so scrolling through your phone for page 16 of 31 is a hassle, just print it out and put it in the front of your folder for that class.

Make sure you have all the supplies you need, like extra notebooks, post-it notes to bookmark important pages in your text books, and one of my personal favorites, note cards. Nothing beats having a stack of flash cards for when you need to memorize vocabulary terms.

Be Organized. 
A great personalized paper planner is so useful and helpful. Writing down things you need to do a week in advanced helps you remember, color coding sections draws your attention to important dates, and putting your own personal creative touch on it makes it more engaging. Assuming you have about 6 classes you will need to keep all of those syllabi and handouts organized, separate different materials from each class in a variety of colored folders.

Be Confident. 
When you take notes by hand you remember material better and can be confident in your ability while taking your first exam. Beyond coursework, I highly recommend bringing a personal journal with you to write down all of your experiences. My journals are my treasure, and I wouldn’t trade them for anything.

Read full article.
Visit Millcraft's website or contact Susan Morgan, Millcraft's Corporate Projects Manager, for additional information on Millcraft's business awards and national diversity and environmental certifications.
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