A new week, reader—hello again from Composure
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A man leaving home is faced with a decision. And on a morning where the coffee has spilled over, eggs the same as yesterday and the day before, the bike is just daunting enough that the car keys are the easy choice. The designers of the Keymoment think of their style as the aesthetic of friction; as our protagonist lifts the keys to his car, the bike keys fall to the ground, forcing another interaction with what would otherwise be a 'seamless' experience. But whatever we call it t
his is not routine, this is not optimization, this is disorientation.

Imagine a life in which you at long last have everything completely together, only to find that your sole purpose here in this world is to break it all apart and scatter the pieces. And then imagine that with time—and perhaps a bit of resilience—one finds in this endless vertigo a rare capacity for mindful re-creation, the kind artist Raffaello D'Andrea hopes to describe with his deceptively simple robotic chair

"I don't think that people accept the fact that life doesn't make sense. I think it makes people terribly uncomfortable." David Lynch here, 
Abysmal Composure by Valeria Csizmadia above. 

As part of my own efforts to find strength in disorientation, each Composure scarf is made and worn to reflect on the stories of people with perspectives worth embodying. Scarves and stories at

With discomfort, 
Uncertainty plagues all meaningful pursuits; if we are to do our best work in the face of uncertainty, perhaps we must first hone perspectives that allow us to stay the creative path. This week, disorientation. 


Quality scarves in a rare balance of silk and wool, handmade in NYC.

Alongside each scarf, vision and virtues for the development of creative independent business.

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