Greetings <<First name>>
In the past year, a key talking point among sport and recreation organizations has been the rise of premature sports specialization in kids. The recent “Play More Sports” ad campaign spelled out the scientific facts about why young children should get exposure to different sports and physical activities. Whether we want to train world-class athletes or develop lifelong recreational participants, the evidence suggests that we need to encourage kids to play a variety of sports and activities at younger ages before we help them to specialize at the right time. However, to make the multi-sport approach the new normal, we must go from words to action, and that’s one of the themes of this month’s newsletter.