DCYPN Uses Social Media to Engage
Over the summer DCYPN launched its first social media account through Twitter. Why did DCYPN opt for a twitter account? Twitter allows for users to send and read short and concise messaging called "tweets". With Twitter your ‘message’ can be picked up by others and retweeted to their group of followers. Twitter is a quick and easy way to market your organization and engage people who may not have been engaged otherwise. DCYPN’s strategy in using Twitter is to share information about our community to our community.
To date DCYPN has created 43 tweets that have been noticed by many members of our community including The Honourable Minister Tracy MacCharles and Durham District School Board School Trustee Patrice Barnes.
To get ready for our social media debut, DCYPN hosted a social media lunch and learn with DCYPN Members. At this lunch and learn, members learned about the various types of social media, how to use social media to market your organization and the benefits of using Twitter.
A part of the lunch and learn was dedicated to introducing DCYPN members to the new Social Media Policy. The Policy is intended to provide guidance for the use of DCYPN social media platforms by DCYPN Members and staff.
Special thanks to Chris Bovie and Darryl Mathers of Ontario Shores Centre for Mental Health Sciences for facilitating the session.
In just three short months, DCYPN’s followers have grown to 44! Help us reach 60 by the end of year. If you do not already follow us, please join us at https://twitter.com/DCYPN.
Submitted by the DCYPN Communication Action Group
Darryl Mathers facilitating the DCYPN Social Media Lunch and Learn