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JOIN OUR HOSPITALITY COMMUNITY!
Navigating The Future with Confidence
     
In collaboration with the Center for Hospitality Research at Cornell's School of Hotel Administration, Medallia has created The Hospitality Ideas Community -- an online space that promotes cross-functional collaboration among hospitality professionals. 
 
Please register and share your experiences on how to deliver great service and exceed guest expectations in the current environment and learn from your peers who are navigating similar challenges.  
 
START SHARING TODAY
Simply register and start posting! Read others’ submissions and ‘like’ the ones you find helpful. Medallia and the Center for Hospitality Research will compile and share the top-voted responses in the community.
 
Ideas on what to share:
  • What organizations can do to create a hospitable contactless environment for guests
  • How the travel booking and planning process is being reimagined for today’s traveler
  • What your organization is doing to support employees and staff during this time
 
We applaud the individual generosity shown everywhere. We commit now more than ever to create a world where everyone has a voice — so we can collectively listen and work together to help build an even stronger and better hospitality industry. 
 
START SHARING
IMPACTFUL EVENTS
Please join hospitality leaders as they share their insights into the future of our industry, the consumer trends that are reshaping guest expectations and operations, and visionary ideas from other industries.

WHAT YOU'LL LEARN
> Future innovations in the hospitality industry
> Current and emerging consumer behavior trends that are driving these innovations
> Insights and adaptations from other industries
Register Here
CHR INSIGHTS & FEATURED STORIES
Welcome to Our Newest Member: Jamie Lane and AirDNA

We're excited to welcome Jamie Lane, Vice President of Research for AirDNA, a short-term rental data & analytics company, to the Center for Hospitality Research Advisory Board. Jamie is responsible for data analysis, thought leadership, and leveraging advanced analytical techniques to provide new insights into short-term rental supply, demand, and pricing trends. 
 
Fintech Trends: The Year Ahead

As part of the Fintech at Cornell Initiative, scholars and practitioners met to discuss new and emerging topics in the field of financial technology–also known as “fintech.” Professor Pamela Moulton participated and talked about how big data could be used to detect fraud, which has a significant cost in the hospitality industry. Moulton cited her 2018 CHR report, co-authored with Assistant Professor Fang Liu, in which they developed a new methodology that detects financial irregularities in big data sets.
 
INDUSTRY REPORTS, TRENDS, & NEWS
Revenue Management
Are Revenue Managers Spending Enough Time Actually Generating Revenue? by Kelly McGuire of ZS

Marketing
Strengthen your social media presence in 2021 (Cendyn)
 
Faculty in the News
> Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators NEW! publication from Professor Kathy LaTour and Ana Brant (Cornell Hospitality Quarterly)
 
LODGING SECTOR METRICS
U.S. hotel occupancy dipped back below 48% during the last week of February. The smaller markets remain closer to 50%, while the delta between the Top 25 and all others widened after two weeks of higher levels in major cities. 
Current occupancy levels remain low in the U.K., but Prime Minister Boris Johnson’s announcement of a reopening looks to have pushed an uptick in hotel bookings for the summer months, according to data from Forward STAR. 

CHR | Events | Membership
Advisory Board 

School of Hotel Administration, Cornell University
Centers & Institutes
149 Statler Hall
Ithaca, NY 14853

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