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CHR INSIGHTS
Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators
Professor Kathryn LaTour and co-author Ana Brant detail the step-by-step process for implementing social listening at a hotel.

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INDUSTRY INSIGHTS
How Declining EBITDA Levels Affected Owners’ Ability to Pay Interest Expenses in 2020
"To analyze the impact that declining EBITDA levels had on the ability of hotel owners to pay their interest expense, CBRE studied a sample of 1,121 hotels that reported interest payments in their operating statements for the years 2019 and 2020."

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Hospitable Bridge–the VC Fund for Women You Need to Know About
"Serial entrepreneur Kristina O'Neal '95 (AAP), partner and cofounder of hospitality design firm AvroKO and its sister agency, Brand Bureau, has launched Hospitable Bridge, a VC fund/accelerator studio dedicated to funding and supporting female entrepreneurs of color, who are making positive change in the hospitality world. "

Read more from hertelier >>
Accenture's Travel Readiness Index
"A new way of forecasting is needed for today’s travelers. Combining data with forecasted intent, Accenture is creating a monthly index which tracks travel and non-travel indicators that influence overall readiness to travel again, such as COVID-related health status, economic indicators, travel demand, and mobility status."

Read the latest findings from Accenture >>
Building Loyalty Into Your Travel Brand
"As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. A recent study by Phocuswright finds the pandemic has motivated loyalty program members to try new providers. Willingness to change varies, depending on the program status."

Read more from PhocusWire >>
KEYNOTE WEBINARS
October 20, 1 p.m. ET
Becoming an Entrepreneur: The Different Paths to Founder and CEO
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Presented by the Johnson eClub
October 20, 4:30 p.m. ET
Serving Sustainability: Boost Your Plant-Based Cuisine Confidence
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Presented by the Cornell Institute for Healthy Futures
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Access all of our past events on demand from our new keynote webinar library. From real estate and finance to HR, entrepreneurship to food and beverage, technology to marketing, and cruise lines to airlines, our experts have covered it all.

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DATA INSIGHTS
A week after eclipsing 1 million for the first time since the earliest days of the pandemic, U.S. hotel group demand rose another 5.7% to almost 1.3 million for the week of September 19-25. At the same time, group average daily rate (ADR) moved past $200 for the first time since February 2020. Overall, U.S. occupancy remained mostly flat at 63.2% while ADR rose more than $2 to $133.69.
U.K. average daily rate continues to recover at a faster pace than occupancy. ADR in regional markets has been consistently above 2019 levels since August, and London recently pushed back above 80% of the pre-pandemic comparable. Regional U.K. occupancy recently dipped after the summer holiday surge, while occupancy improvement has been slow and steady in London.

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School of Hotel Administration, Cornell University
Centers & Institutes
149 Statler Hall
Ithaca, NY 14853

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