New Publication
Step into the shoes of Aman Nath, founder and co-chairman of Neemrana Hotels, one of the most successful heritage hospitality brands in India. Beginning in 1992, Aman and his business partner, co-chairman Francis Wacziarg, spent the next 22 years resuscitating and restoring some 30 historic properties, turning many into heritage hotels. In 2020, the company had narrowed its portfolio to 18 hotels and was focusing on enhancing facilities and services to ensure a balanced blend of history and modern comforts.
Since the company began operating, the Indian hospitality industry has changed dramatically—notably, the luxury/upper upscale segment has become more crowded with domestic and foreign brands, and there’s a growing demand for experiential travel to destinations off the beaten path. Along with CEO, Sonavi Kaicker, Aman will need to position the company to capitalize on these changes to the market, so the Neemrana Hotels brand can survive and thrive.
Click here to read the full case and decide if and/or how Neemrana Hotels should:
  1. Redefine its brand architecture
  2. Broaden its brand focus
  3. Expand its brand position
In 100 words or less, email your solutions to the CHR, and case co-authors Professor Chekitan Dev and Laure Stroock will select a handful of your solutions to feature, along with Aman’s and Sonavi’s solution, in an upcoming School of Hotel Administration BusinessFeed story. Deadline for submission is October 16.
Did you miss our latest Keynote webinar?
Watch the recording of The Health Trust Factor: Embracing Healthcare Principles in Hospitality. Learn from Rachel Dabrowa (Wyndham Hotels and Resorts), Dr. Joshua Newman, M.D. (Salesforce), and CHR member Scott Taber '85 (Four Seasons Hotels and Resorts) as they discuss building guest loyalty with health trust, what hospitality can learn from healthcare, personalization, and how to develop a learning culture in order to best serve guests in a conversation moderated by CHR Member, Taimur Khan M.Eng. '93 (Salesforce). Introduction by CHR director and professor, Linda Canina. 

See a comprehensive list of upcoming webinars in the C&I Weekly Web Events email, arriving in your inbox every Sunday. 

Lodging Sector Update
U.S. submarkets not showing consistent improvement, extended stay occupancy higher than national average, with lower end of segment performing best
Even as certain parts of the U.S. see displacement demand from natural disasters, the number of submarkets with positive year-over-year RevPAR comparisons is not showing consistent improvement.  
Throughout the time of the pandemic, extended stay properties have maintained an occupancy level well above the national average. The lower end of the segment has performed the best, selling better than seven of 10 rooms on average over the last several weeks.
Ahead of the Curve: A Kalibri Labs Series
An in-depth look at the impact of the pandemic and potential shape of recovery in specific markets. Click here to read about the NYC, Houston, and Atlanta markets. Newly added this week: Los Angeles.

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School of Hotel Administration, Cornell University
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