Popular leisure spots have continued to rank among the highest occupancy markets during the earliest stages of U.S. recovery. Even with a higher starting point, week-to-week occupancy growth was common for most of those markets last week.
Improving performance is already underway, but U.S. hotel demand is not forecasted to return completely to pre-pandemic levels until 2023. Compared with the previous version of the forecast, STR and TE improved their 2020 demand projection from -45.0% to -36.2%.
We've created a survey to examine consumers' preferences toward leisure and business travel in the 3-12 months after recovery begins. Please consider contributing to this project by taking the 3-minute survey below and sharing it with your network. Responses will be analyzed to determine the ways in which consumers’ preferences toward travel have changed in response to COVID-19, which in turn, will be used to inform recovery-scenario thought leadership for the hospitality industry. Thank you for your support.
Visit the School of Hotel Administration's COVID-19 industry resource hub to see upcoming and recorded webinars, faculty research reports, and much more.
The Center for Hospitality Research
School of Hotel Administration, Cornell University
149 Statler Hall
Ithaca, NY 14853
