Weekly Lodging Sector Update
Popular leisure spots have continued to rank among the highest occupancy markets during the earliest stages of U.S. recovery. Even with a higher starting point, week-to-week occupancy growth was common for most of those markets last week.
Improving performance is already underway, but U.S. hotel demand is not forecasted to return completely to pre-pandemic levels until 2023. Compared with the previous version of the forecast, STR and TE improved their 2020 demand projection from -45.0% to -36.2%.

For week ending June 27:
Upcoming Partner Webinars
On Demand Webinars

The New Normal for Hospitality Roundtable
featuring CHR board member, Rick Werber, Host Hotels

Re-Imagining the Merchant Value Prop
featuring CHR board member, Chris Kronenthal, FreedomPay

How the Economy Hotel Segment Survived COVID-19: A Conversation with Red Roof and Owners
HotStats & AAHOA
Featured CHR Members
CHR Travel Preferences Survey

We've created a survey to examine consumers' preferences toward leisure and business travel in the 3-12 months after recovery begins. Please consider contributing to this project by taking the 3-minute survey below and sharing it with your network. Responses will be analyzed to determine the ways in which consumers’ preferences toward travel have changed in response to COVID-19, which in turn, will be used to inform recovery-scenario thought leadership for the hospitality industry. Thank you for your support.
Take Survey
Visit the School of Hotel Administration's COVID-19 industry resource hub to see upcoming and recorded webinars, faculty research reports, and much more. 

The Center for Hospitality Research

School of Hotel Administration, Cornell University
149 Statler Hall
Ithaca, NY 14853