Weekly Lodging Sector Update
ADR ranges between U.S. classes seem to have severely contracted during the time of the pandemic. In May 2019, the difference between economy and upper upscale (excluding luxury) was roughly $120. In May of this year, the ADR band between all classes (economy through luxury) is roughly $120 as luxury ADR has declined by more than $100. The contraction in ADR differences implies that hotel operators are now competing for customers that traditionally have used more expensive or cheaper hotels. Case in point from 2019, $118 provided access to an upper midscale hotel room, whereas this year, that same amount would have bought an upper upscale room.
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We've created a survey to examine consumers' preferences toward leisure and business travel in the 3-12 months after recovery begins. Please consider contributing to this project by taking the 3-minute survey below and sharing it with your network. Responses will be analyzed to determine the ways in which consumers’ preferences toward travel have changed in response to COVID-19, which in turn, will be used to inform recovery-scenario thought leadership for the hospitality industry. Thank you for your support.
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The Center for Hospitality Research

School of Hotel Administration, Cornell University
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