The CHR Advisory Board is growing! Over the last two quarters, seven industry leaders and counting have joined the CHR and are helping to set the center's direction and research focus to best support the hospitality industry during and after recovery, in this new, fast-changing business landscape. Get to know each CHR thought leader by reading their profiles below. 
Scott Barghaan | Salesforce

Scott is the Vice President and General Manager of Salesforce’s Travel, Transportation and Hospitality industry in the United States. His organization is focused on partnering with its customers to create remarkable customer experiences and build loyal consumer and customer relationships upon the Salesforce360 platform. 

Click here to
Carolyn Corda MPS '89 | Adara

Carolyn is an industry leader in customer data and intelligence with extensive experience in driving transformational marketing for consumer brands. As the Chief Marketing Officer and Chief Commercial Officer, she is responsible for Adara’s positioning as a leader in personalizing consumer interaction and for expanding Adara’s data consortium through new partnerships. 

Click here to
Jacqueline Nunley | Salesforce

Jacqueline Nunley joined Salesforce in 2018 and serves as the Senior Industry Advisor – Travel and Hospitality helping internal teams and their customers apply hospitality strategies to transform the guest experience and optimize their business. She is a recognized thought leader in travel and hospitality with 20 plus years of experience in strategy, distribution technologies, supplier relationships and digital marketing.

Click here to
Stephanie Perrone Goldstein '01 | Deloitte

Stephanie Perrone Goldstein is Deloitte Consulting’s Data, Analytics and AI leader for the Travel and Hospitality Industry. Stephanie has served the Travel and Hospitality Industry in various capacities throughout her career, always centered on data and analytics. Stephanie blends her background of travel and hospitality experience as well as 16+ years of consulting experience to help support organizations in achieving their data, analytics and AI visions. 

Click here to
Andrada Paraschiv | Beekeeper

As VP of Hospitality, Andrada leads Beekeeper’s effort to help hospitality organizations improve communication and ultimately drive employee engagement and performance. Previously, Andrada served as Executive Director, Luxury Internal Communications and Engagement at AccorHotels and Executive Director, Communications & Strategy at Fairmont Raffles Hotels International. In that capacity, she collaborated with Beekeeper to bring the nearly 50,000 frontline employees working together as one dispersed, yet united, team.

Click here to
Liesl Smith | FreedomPay

As Senior Vice President for Marketing, Communications and Sales Enablement, Liesl Smith is responsible for driving revenue growth and launching new products and services, while leading the strategy to increase global brand awareness. In the past two years, she has increased traffic to the FreedomPay website by 40%, delivered 1500% more PR value and launched a sales enablement process to enhance lead-gen activity by 500%. Smith drives the global sales collateral and enablement program and re-seller partnership strategies to improve retention and acquire new customers.

Click here to
Joanna Todd | Amazon Web Services

Joanna Todd leads the global Accommodation and Lodging industry strategy for Amazon Web Services (AWS), and is charged with supporting customers as they accelerate cloud adoption. Prior to joining AWS, she held various leadership roles in the hotel industry, most recently as the vice president of global partnerships and strategic alliances for Marriott International.

Click here to
PwC: Bring your shades, the future looks bright for the travel sector

"Scott Berman of PwC discusses the recovery in the travel sector as the pandemic eases, and how airlines, hotels and other companies are trying to capitalize on the pent-up demand."

Watch at CNBC >>
HotStats: Hotel labor costs are up across the globe

"The U.S. isn’t the only country having issues filling hotel positions. In the wake of pandemic-induced layoffs and furloughs, properties around the globe are having trouble staffing up."

Read more at HotStats >>

Save the date for upcoming CHR keynotes
Titles, dates, & times are subject to change. 
July 21, 1 p.m. ET
Building Sustainable, Smart Hotels From the Ground Up
September 30, 1:30 p.m. ET
Women in Hospitality & Travel: Challenges, Opportunities, and Progress
Missed a live keynote? Watch recordings on demand.
Access all of our past events on demand from our new keynote webinar library. From real estate and finance to HR, entrepreneurship to food and beverage, technology to marketing, and cruise lines to airlines, our experts have covered it all.

Click here to browse our entire collection >>
During June 20-26, the U.S. hotel industry posted a 69.9% occupancy level, which was the country’s highest since late-October 2019 and down 7.3% from the corresponding week in June 2019. Nearly a fifth of all reporting hotels showed weekly occupancy above 90%, and there has been noticeable improvement in large hotels as those with 300 or more rooms hit 58.3% for the week.
U.S. hotel profit margins are normal at this point, but actual profits are below 2019 because room sales are the only significant driver of revenue. With a lot of ancillary services still offline, along with staffing issues and operational efficiencies, expenses remain down. In May, 95% of U.S. sample hotels broke even on a GOP basis, whereas 75% were profitable based on net income. The big-box hotels in major metros, along with their ancillary services, are a large missing piece for further recovery as the industry rides through the summer months.

CHR | Events | Membership
Advisory Board 

School of Hotel Administration, Cornell University
Centers & Institutes
149 Statler Hall
Ithaca, NY 14853

Sign up to receive this newsletter. 
Missed an issue? Check out our newsletter archive