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Lodging Sector Update
U.S. room demand declined week over week for the first time since mid-April. Reflective of school openings and less vacation travel, the industry sold 492,000 fewer room nights than the previous week, which represented a decrease of 2.7%. STR projects similar challenges with no corporate demand to replace leisure demand lost to the beginning of the school year.
In July, U.S. hotel gross operating profit per available room (GOPPAR) reached positive territory for the first time since February. The industry had registered negative GOPPAR values for four consecutive months: March (US$-2.10), April (US-$17.98), May (US$-10.26) and June (US$-5.89). Additionally, full-service hotels joined limited-service with a positive monthly GOPPAR value.
 
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School of Hotel Administration, Cornell University
149 Statler Hall
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