CHR Roundtable Recap: Finding the Balance Between Driving Revenue & Managing Costs

Through moderated discussion, roundtable participants challenged the industry’s long standing practice of managing top line room revenues, proposed a shift to managing cash flow, and aimed to uncover opportunities for turning talk into action.

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What it's Like to Run the World's Largest Hotel Data Company: Amanda Hite, STR

Amanda Hite, president of STR, talks about her career journey, mentors, leadership challenges, being a working mom, and women in the c-suite. 

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What You'll Learn
  • The challenges faced by women seeking and holding leadership positions in the hospitality industry and ways to overcome them
  • How all leaders and organizations can better support women in the workplace
  • Predictions for the future of women in hospitality
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Missed a live event? Watch recordings on demand.
Access all of our past events on demand from our new keynote webinar library. From real estate and finance to HR, entrepreneurship to food and beverage, technology to marketing, and cruise lines to airlines, our experts have covered it all.

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Join Scott Barghaan & Jacqueline Nunley in "Building Digital Experiences into Travel & Hospitality," part of Salesforce's Dreamforce. Featuring interviews with Inspirato and IHG Hotels & Resorts.
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Join FreedomPay, Microsoft and the Center for Hospitality Research as they broadcast live from HITEC for a conversation led by TheCustomer about the challenges, opportunities, and emerging trends facing the Hospitality industry.
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Upcoming Year-end Holidays (Data Recency: September 14) We’ve begun to turn our attention to hotel bookings for the year-end holidays (15 Dec – 9 Jan). For domestic travel, there’s been a steep rise in booking activity for that period that began at the end of August and is continuing today. We’ve seen the phenomenon before - people book for upcoming holidays during their time off, in this case Labor Day. Bookings for domestic destinations are up 16X for singles and couples while families are lagging at only a 10X increase in the index. We expect a bigger bump for family travel as plans for vaccinating children are clarified. Demand for holidays in international destinations is up approximately 3X. 
Upcoming Year-end Holidays (Data Recency: September 14) There’s been a shift in the most popular domestic destinations with major cities now moving into the top ranked positions. In previous analyses of other holidays, the more traditional sun and sand locations were at the top of the chart. Honolulu posts the best performance relative to 2019 booking volumes, which is consistent with the results for previous holiday periods. While bookings for international travel continue to be light, locations that are close to the US are preferred. Mexico, which has some of the least restrictive rules for entering the country, tops the list. 

Pulse Report: Recovery Continues For The Hotel Industry Globally
The latest edition of the Pulse Report, which tracks data for August 2021, shows that confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months. 

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North American pickup by stay month
Despite an expected week-over-week dip, U.S. hotel performance remained solid for the week of September 5-11. Occupancy came in at 60.0% even with the end of the Labor Day holiday, Rosh Hashanah, and limited business travel. Sunday demand was the best since the Sunday ahead of Memorial Day, and Monday demand was the highest for any Labor Day on record. While to a lesser extent than the previous week, Hurricane Ida displacements also continued to lift demand in certain markets in the Gulf region.
Unlike 2019, ADR did not show a significant drop-off in the weeks around the Labor Day holiday. Pre-pandemic, long-weekend holidays usually caused sharp V-shaped trends in ADR, while this year, the mostly leisure-based holidays are showing flatter lines before reverting to trend.

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School of Hotel Administration, Cornell University
Centers & Institutes
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Ithaca, NY 14853

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