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CHR INSIGHTS
Ideas With Impact: The Future is Seamless Travel
In the final installment of our three-part series covering crowdsourced ideas from the Center for Hospitality Research and Medallia’s online hospitality community, we zoom in on pre-trip planning and share ideas for removing friction from this crucial first step of the guest journey.

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INDUSTRY INSIGHTS
Back to Growth With Creative Pragmatism
CHR Board Member Emily Weiss talks about the changed travel landscape and a new mindset to guide strategic choices. 

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Make Room for Revenue
CHR Board Member Eliot Hamlisch gives advice for optimizing top-line revenue. 

Read more from Hotel Business >>
Hoteliers Urged To Do More Than Talk About Diversity, Equity, Inclusion
"As conversations happen more frequently and resources are devoted to solutions, subject-matter experts say the needle is poised to move."

Read more from CoStar >>
Women in Travel Tech: Innovators Leading Us Into the Future
"Women Leading Travel & Hospitality’s latest report...highlights the decision makers at the forefront of a rapidly changing time for our industry."

Read more from WLT&H >>
KEYNOTE WEBINARS & INDUSTRY EVENTS
November 2, 11 a.m. ET
PropTech: The Accelerating Digitization and Innovation of the Built World
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Presented by the Cornell Real Estate Conference
November 4, 11 a.m. ET
Understanding Short-Term Rental Trends and the Impact on UK Tourism
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Presented by AirDNA
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Access all of our past events on demand from our new keynote webinar library. From real estate and finance to HR, entrepreneurship to food and beverage, technology to marketing, and cruise lines to airlines, our experts have covered it all.

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DATA INSIGHTS

US Thanksgiving Hotel Booking Report
Making the most of the surge in demand
Thanksgiving—A full scoop of gratitude for the recovery
(Trip dates from 19 Nov to 5 Dec)
Current hotel bookings are at 94% of the 2019 level and 68% higher than 2020. Family trips are lagging trips by Solos and Couples, though the gap is narrowing. Both types of bookings have accelerated dramatically (by 500% and 700%) since 1 Sep. Concerns over increased pricing and limited availability is spurring consumers to move forward with finalizing their travel plans.
Thanksgiving—Shorter stays at higher rates
(Trip dates from 19 Nov to 5 Dec)
Travelers are booking more expensive rooms with nightly rates over $200 up 9 points compared to 2019 (18% vs 27%). Length of stay is skewing shorter in 2021—a reversal of the trend from 2020. Airline trip length is on par with 2019 suggesting that travelers are staying at multiple hotels, with friends and at alternative accommodations.
Thanksgiving Destinations – Metro areas taking the lead
(Trip dates from 19 Nov to 5 Dec)
Large urban areas (LA, DC and Boston) are outperforming the sun and sand destinations for the first time. This suggests growing comfort with high-density locales. More resort-oriented destinations such as Phoenix and Orlando made the list though demand is below 2019 levels. Las Vegas and Honolulu have been perennial top 10 spots, but are currently ranked at #17 and #18. 
There was not much week-to-week movement in U.S. hotel performance, as occupancy dipped a percentage point to 63.9% and average daily rate rose slightly to $134.14 during October 17-23. Overall, the six-week period from mid-September to mid-October, known historically as “conference season,” produced revenue per available room that indexed at 89 when compared with 2019 levels.
Since months of lockdown ended in Sydney on 11 October, hotel occupancy has trended upwards with visible spikes on weekends driven by pent-up leisure demand. 

CHR | Events | Membership
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Cornell University
Nolan School of Hotel Administration
Center for Hospitality Research
149 Statler Hall
Ithaca, NY 14853

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