School of Hotel Administration Professors Sheryl Kimes and Dave Roberts are conducting a survey to learn more about:
how the pandemic has impacted hotels,
the sorts of tactics deployed to get through it,
assessments of how the vaccine is going to affect hotels,
what, if anything, is different from what was expected a few months ago, and
advice for others.
The survey will take approximately 10 minutes to complete, responses will be kept confidential, and results will be shared upon completion of the study.
IMPACTFUL EVENTS
Organized by the Pillsbury Institute for Hospitality Entrepreneurship, this keynote features leaders at the forefront of technology-enabled disruption in the hospitality industry. They will share their vast experiences in conceiving, funding, and operating disruptive ventures in modern hospitality.
What You'll Learn
How technology is reinventing each aspect of hospitality: investing, development, and operation
How to identify new technology-enabled hospitality business models
How investors view these changes
How to optimize your organization for these reinventions
US hotel occupancy jumped almost 7 points from the previous week to the highest level in the country since the first week of March 2020. The 58.9% absolute occupancy was a 93.9% increase from the comparable, pandemic-affected week last year, but more importantly, represented almost 85% occupancy regained from the 2019 benchmark. There was also more improvement in average daily rate, which reached 81% of the comparable 2019 level. Highlighted by markets in Florida and Texas, U.S. occupancy ranked second on the global stage behind Mainland China.
In collaboration with the Center for Hospitality Research at Cornell's School of Hotel Administration, Medallia has created The Hospitality Ideas Community -- an online space that promotes cross-functional collaboration among hospitality professionals.
Register to see more and share your experiences on how to deliver great service and exceed guest expectations in the current environment and learn from your peers who are navigating similar challenges.
