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NEW CHR INSIGHTS
ESG Innovations in Hospitality
 
Co-authors and CHR board members Michele Sarkisian, Ian-Michael Farkas, and Scott Taber ’85, discuss the state of ESG in the hospitality industry plus emerging technologies to help meet ESG goals, cut costs, drive growth, and increase market valuation. 

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Re-Electrified After Circuit Breaker: Singapore’s Restaurant Recovery

Lecturer Lilly Jan, Ph.D., and restaurateurs Ivan Brehm and Travis Masiero '03 discuss how they're navigating reopening their restaurants, recovery in the food and beverage industry, and the challenges they're facing during Covid-19. 

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FEATURED KEYNOTE WEBINARS
What You'll Learn
  • Theory and practice of digital marketing for restaurants
  • The potential payoff from mastering the digital strategy
  • What restaurants can do today to be successful
  • Strategies to get started with digital marketing
This online event is brought to you by the Pillsbury Institute for Hospitality Entrepreneurship.
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What You'll Learn
  • How touchless and contactless technologies are keeping consumers safe
  • Why it’s important to have innovative tech and the right technology partner
  • How to enhance loyalty value to drive customer satisfaction
  • What the future of hospitality looks like enabled by innovative tech
  • The challenges and opportunities of data sharing and managing data to provide a 360-degree view of the customer
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What You'll Learn
  • How to define, create, and store customer knowledge
  • Tips for practicing customer-centricity
  • Which types of organizations and experiences can benefit from social listening
  • Ways to create personalized experiences while protecting customer privacy
  • How to make experience design decisions and put personalization into use
  • Strategies for blending physical and digital experiences
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INDUSTRY EVENTS
DUETTO: REVENUE STRATEGY FORUM 2021
May 19, 11:30 a.m. ET

Join economic experts, leading hoteliers, technology visionaries, and the next generation of hospitality executives for the revenue strategy event of the year.

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HOTEL BUSINESS: BREAKING THE BARRIERS
May 19, 3 p.m. ET

Learn how educational institutions and associations are creating an atmosphere of inclusion and working to elevate the hospitality industry as a career path for all.

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Women Leading Travel & Hospitality's Virtual Exchange is happening Thurs., May 20, and will feature live interviews with leading executives at 11:00 a.m. ET. These interactive discussions provide valuable insights for attendees as they prepare their organizations to compete in a rapidly evolving travel and hospitality environment, discussions on diversity & inclusion, leadership insight and more.
Register Here
WOMEN IN HOSPITALITY LEADERSHIP
Alumna Interview, Part III:
Gilda Perez-Alvarado '02 



by Emily Goldfischer '92, Founder of Hertelier


Gilda talks about her experience as a woman in real estate and adjusting to life as a new working mother.


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LODGING SECTOR METRICS

Pulse Report: Positive Signs for a Good Summer
"The latest edition of the Pulse Report, which tracks data for the month of April, indicates continued signs of optimism across both the Americas and in Europe. The data is showing healthy activity in terms of web traffic, pace and pick up, but there is still a way to go before a full bounce back."

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There’s real positivity across EMEA and the Americas this month as successful vaccination campaigns and falling COVID cases bring welcome increases in pick up, pace and web traffic, suggesting that although there’s still some distance to go, summer 2021 could be a good one.
This graph shows the volume of net room night pick up (new bookings minus cancellations) broken down by stay month made during the most recent calendar month (April 2021). The percentage indicates the variance in comparison to the prior month (March 2021).
Luxury Hotels Show Strongest Recovery
As we look forward to the strong summer travel season, we see a clear “winner” for hotel recovery. Luxury hotels are rebounding quicker than other types of hotels as we analyze leisure booking volume change for 2021 compared to 2019. This has been a trend we’ve seen throughout the pandemic. People are investing more money in their lodging experience. One theory is that they have more money to spend — having foregone last year’s  vacations. Another theory is people feel they deserve to treat themselves after the last year. Either way, luxury class accommodations are reaping the benefits.

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U.S. hotel demand was up for the week of May 2-8, but an increase in supply from both reopenings and new properties pulled national occupancy down slightly from the previous week. Major markets, such as New York City and San Francisco, are showing the most movement with properties coming back online. 
While weekend occupancy fell below the 70% mark, there was continued uptick in weekday occupancy. Improving weekday occupancy levels indicates more business travel around the country, especially considering there is more supply online in the major cities. 

CHR | Events | Membership
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School of Hotel Administration, Cornell University
Centers & Institutes
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Ithaca, NY 14853

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