What You'll Learn
  • New protocols, processes, and procedures for ensuring guest health and safety is implemented in hotels and restaurants
  • Which of these operational changes are here to stay
  • How hotels and restaurants are staying agile and responding to the resurgence of COVID-19
  • How health and safety preparedness can be used to attract and retain top talent amid widespread staffing challenges and business recovery efforts
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September 30, 1:30 p.m. ET
Women in Travel and Hospitality: Challenges, Opportunities, and Progress
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U.S. hotel occupancy and average daily rate (ADR) dipped from the previous weeks during August 8-14. While the metrics were down week over week, comparisons with 2019 remained consistent, which is further evidence of seasonality in the data as more schools return to class and leisure demand wanes. Concern around COVID cases also persists.
While the occupancy index in the U.S. hasn’t shifted much, more recent reopenings have led to rapid increases in other countries, notably the U.K. and Canada. The United Arab Emirates, which has been more open for international travel, is near 90% of 2019 levels ahead of the much anticipated EXPO 2020 which begins in October.

Domestic Business Demand (Data Recency: August 17)
Adara has been closely tracking hotel bookings for business travel as Delta variant becomes more prevalent. Adara’s data skews more towards unmanaged and independent business travelers. This segment seems more resilient and continues to drive bookings particularly in the 0-15 day booking window. Presumably, business travelers booking through corporate travel agencies have had less control over their travel plans. We do see some softening in the longer-booking windows even for unmanaged travelers. This trend is a powerful bellwether to predicting how damaging continuing COVID infections will be for business travel.
Domestic Business Demand (Data Recency: August 12)
In comparing business bookings between trips for August and September, we do see that September is lagging vs. 2019 and ahead vs. 2020. We do expect that the prevalence of bookings 0-15 days out will ultimately push the September numbers high. This is yet another indication that the Delta variant is not yet impacting unmanaged business travel.
Domestic Business Demand (Data Recency: August 12)
Exploring the most popular destinations in terms of booking and search volume, not surprisingly we see many of the major metro areas top the list. There’s a subtle but important shift in the destinations for September as warm sunny spots such as Phoenix and Honolulu make the list for bookings. Miami joins the top 10 ranking for searches. Interestingly, New York tops the list for searches yet is down 74% vs 2019 for bookings suggesting high interest in that destination, yet reluctance to commit by booking. 

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School of Hotel Administration, Cornell University
Centers & Institutes
149 Statler Hall
Ithaca, NY 14853

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