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June Newsletter
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A Global Power
Entering Food Through B&R

Manchester United. Los Angeles Dodgers. Chelsea Football Club.

The above 3 teams are the 1st, 6th, and 45th highest valued sporting organizations, respectively, spanning all sports in the entire world according to a Forbes 2015 poll.  

What does each organization have in common?  They have exclusive sponsorship contracts with Singha, a conglamerate based in Thailand that produces and markets beer, soda, drinking water, and various energy and beverage products.  Recently, Singha has issued two company initiatives, first they want to become one of the 50 largest brands (regardless of industry) in the world, and second they want to enter the foodservice business.

Fine Food Capital, a brand that spans noodles, raw ingredients, seasonings, and Asian curries, was hatched by Singha and is working with Black & Redd Solutions on developing their foodservice presense in the United States.  


Asian food and culture has been trending above all others over the past several years in the United States.  We have grown accustomed to Japanese sushi and Americanized Chinese food over the past decade but since have expanded our intrigue into countries like Korea, Vietnam, and Thailand.  All of which have produced entrees that are widely accepted now and nothing illustrates that more than Yum Brands (parent company of KFC, Taco Bell, Pizza Hut) opening a Vietnamese shop in Dallas, Texas.

Sure the food and beverage industry is led by different trends, but Asian influence on culture and cuisine is here to stay.  Asian store sales growth in the United States increased 10.3% last year according to Technomic, who also listed ramen, Asian baked goods, and ethnic beverages as 3 of the top 5 trends in the entire F&B category.

There is no better time than now for food products and concepts from Asia to make their United States entrance.  
 
Please reach out if there are any questions or interested in a way you may be able to help by emailing contact@blackandredd.com. 

Recent News

Asia-Pacific Trade Deal Update

Widely considered what could be the largest trade deal in U.S. history, the Asia-Pacific Trade Deal is weeks away from being voted on in Congress. The partnership would include 12 countries who combined make up 36% of the worlds gross domestic product according to the IMF. The deal would help Black & Redd Solutions and other U.S. based businesses in several areas such as products and services. For product based businesses, the agreement would eliminate tariffs and provide commercially-meaningful market access for U.S. products exported to TPP countries. For service based companies, the agreement would add provisions that would enable service providers to do business without establishing an office in every TPP country (among many other benefits). President Barack Obama states, “We cannot stop the global economy at our shores. We’ve got to be in there and compete.”

We will send periodic updates on the bill which was fast tracked by the Senate, 62-37, and is now headed to the House.

New Opportunities and Updates

 
B&R Solutions Working with Reed's Inc.
 

Reed’s Inc., founded in 1987, produces top-selling natural sodas that are sold in over 15,000 natural food markets and supermarkets and are consistently among the top selling beverage brands in Whole Foods and Trader Joes. Reed’s began with 6 types of non-alcoholic ginger brews and has since expanded into products like root beer, Kombucha, candies, and ice creams. Reed’s (NYSE MRT: REED) is a publicly traded company with a market capitalization of around $80,000,000.


Black & Redd Solutions is working with Reed’s to expand their widely popular product lines into Asia including Japan, Thailand, Vietnam, Singapore, Malaysia, and Australia. Natural sodas, and specifically ginger brew, are very popular in the region for its health reasons. 
 

 
To contact Black & Redd about this opportunity, please email contact@blackandredd.com.

Trip Recap


Black & Redd Solutions just completed 2 weeks in Asia with stops in Japan, Thailand, Singapore, and Malaysia.  During the trip, B&R met with some of the largest companies in the region including the top food and beverage operators, leaders in the consumer products category, and even the largest PR firm in the region; Dentsu.  

Outside of the positive momentum achieved from the meetings, highlights of the trip include the incredible hospitality shown by our partners in Tokyo, an Elvis performance on a dinner cruise in Bangkok, unbelievable views in Singapore (picture below), and sweltering humidity in Kuala Lumpur.

 

Black & Redd Solutions will be sending some employees back to Tokyo in early July.

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Does a Post spark your interest?  Email us at contact@blackandredd.com. 
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Black & Redd Solutions is a U.S. based consulting company that specializes in assisting companies to capitalize on opportunities. We focus on U.S. based companies looking to expand either within the U.S. or internationally through our resources abroad, and brands abroad that are looking to take a diligent and strategic path into the U.S. Core competencies include a high-quality network in foreign markets, product/business expansion within the U.S., and in-depth market research to make decision making easy. 
*Disclaimer

1. Notice Regarding Franchise Offers and Sales

a. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Alberta and Ontario), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.

b. This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.
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15990 North Greenway-Hayden Loop
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Scottsdale, AZ 85260

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