Manchester United. Los Angeles Dodgers. Chelsea Football Club.
The above 3 teams are the 1st, 6th, and 45th highest valued sporting organizations, respectively, spanning all sports in the entire world according to a Forbes 2015 poll.
What does each organization have in common? They have exclusive sponsorship contracts with Singha, a conglamerate based in Thailand that produces and markets beer, soda, drinking water, and various energy and beverage products. Recently, Singha has issued two company initiatives, first they want to become one of the 50 largest brands (regardless of industry) in the world, and second they want to enter the foodservice business.
Fine Food Capital, a brand that spans noodles, raw ingredients, seasonings, and Asian curries, was hatched by Singha and is working with Black & Redd Solutions on developing their foodservice presense in the United States.
Asian food and culture has been trending above all others over the past several years in the United States. We have grown accustomed to Japanese sushi and Americanized Chinese food over the past decade but since have expanded our intrigue into countries like Korea, Vietnam, and Thailand. All of which have produced entrees that are widely accepted now and nothing illustrates that more than Yum Brands (parent company of KFC, Taco Bell, Pizza Hut) opening a Vietnamese shop in Dallas, Texas.
Sure the food and beverage industry is led by different trends, but Asian influence on culture and cuisine is here to stay. Asian store sales growth in the United States increased 10.3% last year according to Technomic, who also listed ramen, Asian baked goods, and ethnic beverages as 3 of the top 5 trends in the entire F&B category.
There is no better time than now for food products and concepts from Asia to make their United States entrance.
Please reach out if there are any questions or interested in a way you may be able to help by emailing email@example.com.