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May Newsletter
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Filling the Void 

Asia Entering the United States

Tokyo Tower illuminates Tokyo, Japan which boasts the 3rd largest economy in the world and a 99% literacy rate
Black & Redd Solutions is set to embark on a 14 day, 5 country trip to Asia with the goal of continuing to narrow the gap between the region and the United States specifically in the Food & Beverage category.  Be sure to follow Black & Redd Solutions on Facebook for pictures and updates throughout the trip (www.facebook.com/blackandredd)!

B&R remains highly focused on Asia and is committed to brands from the continent and their aspirations for U.S. expansion.  Black & Redd is currently working with some of the largest companies in the area on their entrance strategies and continues to attract new clients based on a shared vision and focused strategy.  

As presented in the April edition of the Black & Redd Newsletter, Asian influence in the F&B category in the United States continues to grow faster than any other segment.  The trip leaves from Los Angeles International Airport and will include stops in Tokyo, Bangkok, Singapore, and Kuala Lumpur before returning to the United States. With meetings set in each country, a highlight of the trip will be attending the 2015 THAIFEX World of Food - Asia annual conference.  The show is hosted by the Thai Chamber of Commerce and will feature 1,463 exhibiting companies from 35 different nations.  Black & Redd Solutions is focused on positioning current clients within the THAIFEX network, as well as attracting new clients looking to enter the United States. 


The targeted area (Asia) contains:
  • 4.2 billion people (roughly 60% of the worlds population)
  • The largest city in Asia (Tokyo) with a population of 14,000,000 people
  • Provides 190 out of the Fortune's Global 500 list (2 less than U.S., Germany, and France combined)
At Black & Redd Solutions we feel there is a rather significant gap between the high number of quality Asian companies and the much lower number of organizations that have attempted a U.S. entry.  With Asian cuisine, culture, and significance continuing to rise, expansion is at all-time highs.  

 
Please reach out if there is any interest in meeting, or similiar opportunities during our trip in Asia by emailing contact@blackandredd.com. 

Recent News

Classic U.S. Brand Finally Cracks Japan

Taco Bell entered its 26th international market opening its first location in Tokyo on April 21st in the Shibuya area. The've used a more modern style and have located themselves in the center of a bustling, young trade area. Safe to say that the concept was well received initially with over 150 people, some overnight, waiting in line to be the first to the door.

There was some localization with the chain offering some exclusive Japanese menu items such as the fajita quesadilla, taco rice bowl and a shrimp and avocado burrito. The rest of the menu remained largely the same. Melissa Lora, president of Taco Bell International, said the chain conducted “extensive research” to ensure the Taco Bell experience resonates with the local Japanese community and culture.Taco Bell partnered with a local franchisee, Asrapport Dining Co., to grow the brand in Japan. 
Mexican food in Japan has long been a category that they can't seem to get quite right until recently. With Taco bell entering last month along with the opening of another authentic Mexican restaurant in Ark Hills called Taco Rico, it looks like that's about to change. Taco Rico serves tacos and burritos with tortillas made from scratch everyday giving a much healthier and fresh feel to Taco Rico compared to Taco Bell. Taco Rico 
was started by Noboru "Bill" Kitajima who was inspired by the taco culture in San Francisco. Congratulations Bill-san!

New Opportunities and Updates

 
B&R Solutions Working with Lola's Cupcakes
 
Lola's Cupcakes, started in London England, has 16 stores throughout the United Kingdom serving the highest quality cupcakes to an unwavering consumer base committed to the brand.  Similar to the followings of Starbucks and Chipotle in the United States, Lola's Cupcakes has earned the trust and loyalty of every customer who shops at their locations.  In December 2011 the  company was purchased by Asher Budwig and his father Mario.  Mario established and ran the highly successful Millie's Cookies chain which grew to over 100 stores throughout the United Kingdom.  With the Budwigs' expertise, deep knowledge of the region, and incredible product, Lola's Cupcakes is positioned to expand strategically throughout the world.  

Lola's Cupcakes has selected Black & Redd Solutions to help with their expansion into the United States and Asia-Pacific countries.  Providing custom cakes and cupcakes for all occasions including birthdays, weddings, graduations, and ones made for special days such as Mother's and Father's Day; Lola's offers something different everyday.  

 

 
Black & Redd Solutions is leveraging their strategic partners in order to select a local operator in each region listed above.  Providing cupcakes to the masses all while maintaining the small, family feel has allowed Lola's to become one of the top cupcake chains in the United Kingdom. 
 
 
To contact Black & Redd about this opportunity, please email contact@blackandredd.com.

B&R Will Send Live Updates Throughout Their Trip
Follow www.facebook.com/blackandredd


 
Follow Black & Redd Solutions www.facebook.com/blackandredd on Facebook for updates throughout their trip to Asia including stops in Japan, Thailand, Singapore, and Malaysia!

Feel free to post questions and share pictures of the journey!  Tell us what you would like to see!

Does a Post spark your interest?  Email us at contact@blackandredd.com. 
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Black & Redd Solutions is a U.S. based consulting company that specializes in assisting companies to capitalize on opportunities. We focus on U.S. based companies looking to expand either within the U.S. or internationally through our resources abroad, and brands abroad that are looking to take a diligent and strategic path into the U.S. Core competencies include a high-quality network in foreign markets, product/business expansion within the U.S., and in-depth market research to make decision making easy. 
*Disclaimer

1. Notice Regarding Franchise Offers and Sales

a. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Alberta and Ontario), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.

b. This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.
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15990 North Greenway-Hayden Loop
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