Who Owns North American Esports?
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Yes, you read this right. The Esports Observer and Sports Business Journal (SBJ) have decided to grow closer together, giving TEO a new home within SBJ.

Why would we do that?  

In my previous emails, I laid a data-driven foundation and discussed why traditional sports are relevant for the esports industry. To deliver the best sports and esports experience in one place, we have decided to give TEO a new home within Sports Business Journal and will move our content and website into the Sports Business Journal web infrastructure.  
July 12

On July 12 when hitting, you will hit a slightly adjusted website. 

The two most important things first:  

  1. The Esports Observer’s content will remain free. However, there are a few changes I would like to walk you through.  

  1. I promised a surprise, and you will receive a surprise: a gift with next week’s email.

Here’s what you need to know: 

  • When you hit our new home for the first time, we will kindly ask you to re-register your account with us. To do so, we will include a sign-up link in next week’s email. 

  • Once you have signed up, we kindly ask you to access the Preference Center to select the information you want to receive from us. 

  • The TEO Daily and TEO Weekly newsletters will be discontinued as well. Instead:  

  • You will receive a weekly newsletter created by SBJ and TEO.  

  • All daily esports content will be integrated into SBJ’s existing newsletters.  

  • The desktop notifications you currently receive from TEO will be disabled. We will keep you posted and inform you once we launch this functionality for the new site. 

  • On the same note, we will disable the Google and LinkedIn login for now. We will keep you posted and let you know when you can sign in with Google and LinkedIn again.


After The Esports Observer was sold to Advance at the end of 2018, I have been working closely with the leadership team at SBJ. Together we have built our flagship conference Esports Rising, shared resources, and talked about the future of both of our industries, sports and esports.  

In case you did not know: Sports Business Journal is the premier sports business publication in North America. I am excited to expand the reach of our esports content to new audiences, while giving you access to the inner workings of the North American business of sports – as it is relevant to the industries we love: esports and gaming.  

I am happy to answer all questions you might have personally, so feel free to reach out via email, my personal Twitter or TEO’s official Twitter account. Thank you for supporting us and I hope you will enjoy the gift we put together for you. One more week to go. 

Chris Hana 

Copyright © 2021 Esports Business Solutions UG (haftungsbeschränkt), All rights reserved.

Our mailing address is:

Esports Business Solutions UG (haftungsbeschränkt)
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Kemperplatz 1
10785 Berlin

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