Copy
Periodically - May 2018
Dear Friends, we're back to share a round up of what's been going on this year at the Eco Femme office.  What a year it has been so far!
Read on to learn more...
In December we launched a new Starter Kit, containing one of each of the pads in our organic natural cream coloured range. This kit is proving to be very popular and is an excellent way to find which pads work best according to your flow.

In February, Bollywood took on menstruation with the release of the film Padman. Based on the work of Arunachalam Muruganantham from Tamil Nadu, it told the story of his quest to make sanitary napkins affordable for all women. 

For one hectic (and delightful!) month, stories of pads & periods abounded in the media, giving rise to the #padmanchallenge
where individuals posted pictures with disposable pads to raise awareness & dispel taboos.

This campaign prompted the alternative #sustainablemenstruationchallenge for those wishing to raise awareness of reusables over disposables during the buzz surrounding the movie release.

A number of famous actors/actresses including Kalki Koechlin joined the challenge using our pads - the ensuing leap in our popularity on social media was both encouraging and unexpected… something we fondly refer to as the “Kalki effect”! 

In the wake of Padman, we also released a series of blog articles entitled “Unlearning Menstruation” in collaboration with UGER, a cloth pad organisation based in Rajasthan.  The articles showcased UGER's male menstrual educators, the amazing absorptive qualities of vaginal skin (and the subsequent risk of chemical laced disposable pads), and sanitary waste in India. 
In March, we welcomed back our co-founder Kathy after her 8 month sabbatical with a team get-together in the forest. We have said goodbye to volunteers Avantika and Kabita (front left) but also welcomed Lauren (front centre) as well as Tushita (not pictured), Aishwarya and Gayatri (pictured below) to our team.
In April, we launched a special all-natural organic limited edition range for Earth Day. The pads have no leakproof layer, making them entirely plastic-free and the backing fabric is dyed using only natural dyes. This range was very popular and sold out within a week!

We'll have another batch of these pads on offer later in the year - stay tuned to our social media for more info!
April also marked the close of the financial year and the time that we evaluate our non profit programme targets...

Did you know that about half of our operations are focussed on non-commercial products and programmes serving underprivileged women & girls?

 
Eco Femme has seen strong growth in our 2 programmes that reach out to women & girls in marginalised communities across India over the last year:

Pad for Pad - This year we exceeded our outreach target of 8000 girls and are gearing up to reach out to 10,000 girls during this financial year.

Pads for Sisters - We have seen a rapidly growing interest in this programme and are supplying more and more pads to NGO’s and other organisations interested to help marginalised women gain affordable access to our cloth pads.
 

Click HERE to read the full report including our outreach strategy and how we have successfully grown these programs over the last year as well as our new targets for 2018-19.


Check out our two lovely new videos below which profile our work in these programmes.

Pad for Pad: Passing on the Power of Informed Choice
Pads for Sisters: Eco-Sisterhood in Action
One of our most dedicated Eco Femme ambassadors, Kavya, shares her journey into menstrual activism. Click HERE to read her story.

Stay tuned for an 'Ambassador Special' newsletter coming next time!
The Eco Femme website was hacked on May 10th. We consequently took it offline immediately. The secure payment gateways are external from our website and no personal payment data was compromised. The website is now being rebuilt and may be down for a few weeks. You can still order with us by visiting our temporary webpage at; www.ecofemme.org

We thank you for your support, patience and understanding during this time!
Coming up...

We are busy preparing for Menstrual Hygiene Day (MHD) and will be running events in Pondicherry and Auroville from the 26th - 28th May, including an evolving public artwork.

We're currently running a  special creative competition over on Facebook as part of our MHD celebrations - Click HERE for details!

Our co-founder Kathy Walkling was also recently interviewed by WASH (the MHD organisers) for a podcast

For a hefty dose of inspiration, stay tuned over on  our social media for our video interviews about “Men in Menstruation” which are set to be released soon.  
Copyright © 2018 Eco Femme, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp