Cyclists in Leicester tell us the new pop-up lanes make them feel safer and more confident to use the roads.
BetterPoints is working with Leicester City and Leicestershire County councils to encourage the use of their new pop-up infrastructure and measure its impact.
Local people use the BetterPoints app to earn rewards for tracking their walking and cycling activities, and the councils use that data to improve the network and inform transport policy.
To do this, we geofenced the pop-up lanes – that is, we marked out their boundaries in our system. This means we can tell which segments of the lanes are being used – to within a few metres – as well as when, and how often, people are using them.
This use of geospatial data allows us to present contextual content or ecological momentary assessments (EMAs), providing invaluable feedback to the cyclists and the councils.