Update from Visit Sunshine Coast                                                     View this email in your browser

Domestic and intrastate marketing blitz in the lead-up to Christmas

With the Queensland borders reopened to our southern states Visit Sunshine Coast (VSC) has pushed the For real ‘Real Time’ social media campaign into Greater Sydney and Melbourne in the lead-up to Christmas.

This is complemented by digital out-of-home marketing in Brisbane, which will run through until 20 December, and ‘Real Deals’ which target visitors in market, encouraging them to book a Sunshine Coast attractions or experience through our campaign booking partner Experience Oz.

To date, the For real campaign has had a social media reach of more than 1 million people with 5.42 million social impressions, driving more than 62,000 visitors to our Sunshine Coast For Real landing page.

The ‘12 Days of Sunshine’ campaign is underway, with prizes still up for grabs. Rolled out in our drive market, the campaign aims to encourage visitors to book our Sunshine Coast attractions and experiences this summer period. The campaign has been well received, with more than 10,000 entries and has reached just under 200,000 people on social media.

Push to fill job vacancies

To help our local industry prepare for the festive season, VSC and Sunshine Coast Council have partnered with local radio station Hot 91 to launch the ‘Jobs Now’ initiative. The initiative invites local businesses to advertise their job vacancies for FREE, while job seekers will be informed of the benefits of gaining employment in the tourism and hospitality industry.  Advertise your vacancies here or visit Jobs Now for more.

Campaign targets Cairns

VSC in partnership with Tourism Noosa, Sunshine Coast Airport and Alliance Airlines as part of our Aviation Partnership held an event in Cairns for more than 40 travel agents, local radio station Star FM and Tourism Tropical North Queensland. The event follows the launch of the direct Alliance Airline service between Cairns and Sunshine Coast Airport and included a market update and Sunshine Coast destination briefing for agents, who are reporting strong interest in our region.

The Partnership also collaborated with Star FM to run a competition for Cairns locals giving away a holiday to the Sunshine Coast. The campaign kicked off last week, and includes return airfares for two, four nights accommodation in Mooloolaba and Noosa as well as entry and vouchers to Sunshine Coast attractions and restaurants. The winner will be announced on 23 Decembe

Tourism news in brief

  • The Queensland Government has lifted access restrictions to new visitors to K’gari (Fraser Island) from Tuesday 15 December 2020 following the recent bushfire on the island. More here.
  • Tourism Australia (TA) has released the next phase of its Holiday Here This Year campaign, urging Australians to give the gift of travel this festive season by inspiring travellers to help give back to tourism operators and communities across the country. Download the Holiday Here This Year industry toolkit here
  • VSC has launched a dedicated Disaster Ready lading page with information on what to do before, during and post a disaster or crisis, view the page here.  
  • Queensland's first official wine trail - Vine and Shine Trail - has launched, featuring Montville winery Flame Hill Vineyard.
  • Tourism and Events Queensland (TEQ) is seeking expressions of interest for an acquisitive artwork to feature in the TEQ Reconciliation Action Plan. The artwork must reflect Queensland Aboriginal and/or Torres Strait Islander distinctive art and culture. To receive a copy of the commissioning brief, please contact Kathryn Morton, TEQ’s Strategic Partnerships Leader.

Direct service from Newcastle

Fly Pelican will launch direct flights between Sunshine Coast Airport and Newcastle for the first time ever from January until the end of March 2021. The 19 seat Jetstream turbo prop will operate three times a week, providing direct access for a new market to the Sunshine Coast. The service is well timed, as we move out of the summer holiday period and in to the first quarter of next year. More here.

Business Events push

Business Events Sunshine Coast (BESC) recently attended the Professional Conference Organisation Association (PCOA) 2020 Annual Conference. The event provided BESC with an opportunity to meet with event planners from across the country, and this year’s conference centered around the rebound and recovery of the business events sector.  

Restrictions ease as Kiwis announced ‘Good to Go’ in Queensland

New Zealanders can holiday in Queensland without entering mandatory hotel quarantine when they arrive, following Queensland’s inclusion in the Trans-Tasman Safe Travel Zone. Queensland is now operating under Stage 6 of the Roadmap to Easing of Restrictions, which includes:
  • Gatherings: Gatherings in public outdoor spaces of 100 people permitted across Queensland. Gathering in homes of 50 people permitted.
  • Indoor premises: Indoor premises, such as restaurants, cafes, pubs, clubs, museums, art galleries, places of worship, convention centres and Parliament House, allowed one per person per two square metres.
  • Wedding ceremonies: Up to 200 people can attend a wedding ceremony and all guests can dance.
  • Indoor events: Seated, ticketed indoor venues, such as theatre, live music, cinemas and indoor sports, permitted to operate at 100% capacity with patrons to wear masks on entry and exit.
  • Outdoor events: Outdoor events permitted to admit 1500 people with a COVID Safe Event Checklist. Larger events require a COVID Safe Plan.
  • Dancing: Outdoor dancing permitted. From 12pm Monday 14 December, indoor dancing will be permitted, subject to the one person per two square metre rule.
  • Open air stadiums: Open air stadiums permitted to operate at 100% seated capacity (with a COVID Safe Plan).
For information on the Queensland Government response to COVID-19, visit

Virtual events and FREE digital training opportunities

  • Access free digital training valued at up to $2000 to help grow your business through Queensland Biz Revival. Topics include sprucing up your online presence, improving your website to grow online sales, getting better rankings on Google and all things social media.
  • Register now for four sessions of FREE one-on-one coaching through the Queensland Tourism Industry Business Capability Development Program.

Thank you to our Volunteers! Ambassadors celebrate at NightQuarter

Last week we celebrated the silly season and said a massive ‘thank you’ to our team of Sunshine Coast Ambassadors at our annual Volunteer Christmas Party. The end-of-year bash was held at NightQuarter, and special recognition was given to those Ambassadors who have volunteered for five, 10, 15 and 20 years at our Visitor Information Centres (VICs). If you know anyone who would like to join our VSC Ambassador Team in the Montville or Glass House VICs, email

Trade update

VSC and The Ginger Factory recently participated in Tourism Australia's (TA) China Marketplace Online, meeting with more than 60 trade partners from China, Hong Kong and Taiwan to maintain relationships, identify future opportunities and educate trade on the Sunshine Coast. VSC also attended the Australian Tourism Export Council (ATEC) Meeting Place Online. meeting with more than 40 Australian based inbound, wholesale and outbound travel agent trade partners to get an update of their business operations and identify any opportunities for when the international markets re-open.

What's on! Leisure events

6-20 December
NightQuarter, Birtinya

18 December - 10 January
Circus Rio
Sunshine Coast Stadium

1 January
Good As: New Years Day
NightQuarter, Birtinya
2 January
GABS Summer Craft Beer Festival
Sunshine Coast Stadium
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