Update from Visit Sunshine Coast                                                     View this email in your browser

It's here! Our brand new website has launched!

We are incredibly excited to officially launch our brand new website! We have redeveloped the consumer facing for faster performance with options to ‘book now’ at the forefront of each operator listing. The new website consistently outperforms others of its kind on page speed and search engine optimisation, ensuring it is easy to use on smart phone devices and Sunshine Coast content tops Google search results.

The site has been designed to reflect how consumers think, highlighting things to do, places to visit, trip ideas, events and latest deals. Importantly, the new also seamlessly connects visitors with our members and local operators, giving options for visitors to click through and book through your nominated channel. 

In order for your business to be featured on the new website, you MUST have a listing with the Australian Tourism Data Warehouse (ATDW)! On average the website attracts 350,000 page views a month and 65,000 monthly active users, making it one of VSC’s most important digital assets and a great opportunity for tourism operators to give their business visibility in the marketplace. Learn more about how you can get your business listed or update your listing below!

Is YOUR business listed on our new website?

The brand new is here! In order for your business to be featured, you MUST have a listing with the Australian Tourism Data Warehouse (ATDW). Registration for ATDW is currently FREE, and will ensure your business is not only listed on VSC’s new website, but on up to 50 key travel sites including and more. 
Moving forward you will have total control of your website listing, with ATDW giving you the freedom to update your content at any time. It is also the place where you will load any deals or special offers to be promoted through our website. For a step-by-step guide on how to list, or update, your business through ATDW, click here.

Get involved in our mega campaign across Australia and New Zealand

With winter upon us we have launched a brand-new campaign ‘Immerse Yourself. For real’ across Australia and New Zealand! The multi-channel campaign is video-focused and showcases a myriad of ‘pinch yourself’ moments that inspire people to get away from the everyday grind and immerse themselves in everything that the Sunshine Coast has to offer. The campaign will direct visitors to a dedicated landing page on our brand-new website. Immerse Yourself. For real will target Australia’s Eastern Seaboard, Auckland, Christchurch and Wellington, providing specifically tailored trip ideas, content and itineraries for visitors to enjoy this winter.

There are a number of ways members can leverage and amplify the campaign, and we encourage you all to get involved! Access the campaign toolkit here.

Canberrans enticed to Fly Direct

VSC together with Tourism Noosa and Sunshine Coast Airport as part of our aviation partnership have launched an ‘Escape Winter’ campaign in Canberra. The tactical campaign includes out of home advertising, advertorial content and targeted social media posts to encourage Canberrans to escape the cold and fly direct to the Sunshine Coast this winter.

Fill out our short survey and WIN

Our fortnightly corporate newsletter is currently our main source of communication to our members and stakeholders, and we’d like to know what you think! We encourage you to fill out the below short survey to help us continue to provide the best communications possible. Those who complete the survey by 30 June, including Question 11, will go in the running to win a double pass to see the Sunshine Coast Lightning play at USC Stadium on 24 July!


Meet our new Head of Marketing

We are excited to announce that highly experienced tourism marketer – Kelly Ryan - has been appointed to the key role of Head of Marketing at VSC! During the past 12 years, Kelly has supported the Canberra tourism industry in senior marketing roles including as Director of Strategy and Insights as well as Director of Marketing at the State Tourism Organisation - VisitCanberra. We look forward to welcoming Kelly to the team from early next month, read more here.

Trade partners welcomed to region ahead of ATE 21

We were excited to welcome delegates from Terra Nova, AAT Kings and TUI Musement on a famil to the Sunshine Coast ahead of the Australian Tourism Exchange (ATE). The delegates experienced Australia’s Nature Coast Drive, and we thank all VSC members who participated in this famil.

VSC attended the ATE hybrid event live in Sydney from 6-9 June and online from 10-16 June. Thank you to our local tourism operators and partners who joined us in Sydney, including Australia Zoo, Buderim Foods, Coast to Hinterland Tours, Creative Tours and Events, Croc Tours, Glasshouse Mountains Ecolodge, Mary Valley Rattler, Narrows Escape Rainforest Retreat, Noosa Oceanrider, Rainbow Ocean Palms Resort, Tasty Tours and Tourism Noosa. It was great to have such a strong Sunshine Coast presence at ATE!

Nominate your business for the 2021 Sunshine Coast Business Awards!

Entries for the 2021 Sunshine Coast Business Awards are now open! The Awards cover 16 categories, including Accommodation (Tourism), Experiences (Tourism), Festival & Events (Tourism), Food & Agribusiness, Health & Wellness, Hospitality and Retail.  In the lead-up to the awards, a number of free information sessions will he held to learn more about the application process and the eligibility criteria, hear from previous winners about the application process, learn tips and tricks and ask questions. The first sessions will he held on 23 June at The Ginger Factory, view the information session dates here, or find out more about the Awards here

COVID-19 Update - Melbourne

Queensland Health has announced it would remove regional Victoria as a hotspot from Friday 11 June, however, Greater Melbourne remains a hotspot. Anyone who has been in Greater Melbourne in the last 14 days will not be allowed to enter Queensland, except for a limited range of people who can enter for essential purposes. View the updated public health direction for Victoria here.
Queensland Health has opened a new COVID vaccination hub at the Caloundra Indoor Stadium. The hub is open until Wednesday 23 June and will operate between 9am and 5pm and seven days a week.

Access FREE one-on-one training

Tourism and hospitality business seeking personalised help to pivot their product are encouraged to register for FREE one-on-one coaching with Queensland Tourism Industry Council (QTIC). Coaching is tailored to your businesses to provide ongoing support and resources, and there are up to four sessions of 60-minute coaching sessions available to help you build on and develop ideas. 

Tourism news in brief

- VSC is currently undergoing our Membership renewal for 2021/2022. Members can expect an email this week in regards to membership for the upcoming financial year.

- Queensland’s bid to host the Brisbane 2032 Olympic and Paralympic Games (which would include events on the Sunshine Coast) is one step closer to reality. Last week it was announced the International Olympic Committee (IOC) Future Host Commission’s recommendation in relation to the hosting of the games in Brisbane had been accepted by the IOC Executive Board. The recommendation will now be referred to the IOC for a full vote on 21 July 2021.

- A new digital disaster hub and free app has been launched to help Queensland small businesses prevent, prepare, respond and recover when disaster strikes. The Small Business Disaster Hub is an online one-stop shop with checklists, messaging, insurance claim tips, links to financial assistance and how-to videos tailored to small businesses to help them manage nine different types of disasters. 


Have news or updates you would like to share? Please email them to!

NEW whale watching tour

Mooloolaba tourism operator Adventure Rafting & Coastal Express have launched two new whale watching experiences off Mooloolaba! Their 1.5-hour Whale Watching Adventure onboard Adventure Rafting, and their 2-hour coastal express tour that can seat up to 20 passengers and includes underwater HD cameras that live stream all of the underwater action and brand-new hydrophones that let you to hear the whales sing.

Thrill ride at Aussie World

This Friday Aussie World will open the much-anticipated SX360 ride, giving thrill seekers an all-new experience on Australia’s tallest and fastest 360-degree pendulum swing. The SX360 is a $2.5 million investment into the park and is the first new ride to open since 2011. The heart-pumping pendulum swing will be the Sunshine Coast’s first tier 1 thrill ride reaching speeds of 80km/h while launching 32 metres into the air and completing four inversions up to 5Gs. This is a never-before-seen feature on this style of ride in Australia – congratulations Aussie World!

Clean up with SEA LIFE!

The Sunshine Coast is known for its pristine beaches, and local tourism operator SEA LIFE Sunshine Coast is inviting locals to help keep our beaches sparkling with two clean-up this winter. The first will be held Sunday, 20 June at Cotton Tree from 7-9am and the second on Sunday, 11 July at Mooloolaba Beach with a free yoga session from 7-7:45am from local business Zenko Yoga followed by the beach clean from 8-10am.

Weekend to celebrate women in sport on the Sunshine Coast!

The Sunshine Coast is shining a spotlight on women’s sport with the nation’s leading rugby league, netball and water polo players coming together for the Women in Sport Summit at the University of the Sunshine Coast on 25 June. The summit will be followed by the 2021 Ampol Women’s State of Origin on Friday 25 June at Sunshine Coast Stadium, Round 8 of the Suncorp Super Netball between Sunshine Coast Lightning and the Collingwood Magpies at USC Stadium on Saturday, 26 June and the Australian Women’s Water Polo Team - the Stingers - playing a friendly farewell match at St Andrew's Anglican College before departing for the Olympic Games in Tokyo. The Women in Sport Summit and Women’s State of Origin are supported by the Queensland Government through Tourism and Events Queensland, and feature on the It’s Live! in Queensland events calendar. More here.

What's on! Leisure events

18 – 20 June
Sunshine Coast Chamber Music Festival
19 June
Sunshine Coast Open 2021
Baringa Skate Plaza
25 June
Women’s State of Origin
Sunshine Coast Stadium
26 June
Hinterland Craft Beer Festival
Imperial Hotel Eumundi
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