Update from Visit Sunshine Coast                                                     View this email in your browser

Connections with industry and government a pathway to success

It was a pleasure to welcome Tourism and Events Queensland (TEQ) and Tourism Minister Stirling Hinchliffe to our region yesterday for the annual Conversations With Industry – Sunshine Coast event. The information sessions were insightful, as understanding consumer behaviour and travel trends are vitally important as we continue to navigate through COVID-19 and re-establish the industry. The event provided an excellent opportunity for operators to hear direct from TEQ about their current and future marketing plans, ask questions, and learn how to get involved with their programs.

Making your business visible in a very crowded marketplace is, naturally, a priority, and one the biggest take-outs from the session was that if you want to be featured on sites such as and the soon-to-be-unveiled new-look site, you need first to create a listing with the Australian Tourism Data Warehouse (ATDW). Registration with ATDW is currently free, and will see your business included on up to 50 leading travel sites ensuring visibility for your product. There are more details below.

I also encourage everyone who hasn’t already registered for next Tuesday’s SCouT 2021 – the Sunshine Coast Big Day Out for Tourism Operators. This is our region’s largest business-to-business industry exchange and a great way to establish new working partnerships. There are still spaces available for our afternoon session, and registration details can be found below.

I look forward to seeing you there.

Matt Stoeckel
CEO, Visit Sunshine Coast

Don’t miss out! SCouT is next week, and tickets are selling FAST

The Sunshine Coast’s largest business-to-business tourism exchange is happening next week – and it’s not too late to secure your ticket! SCouT – the Sunshine Coast Big Day Out for Tourism Operators – is a FREE event held by VSC in partnership with Sunshine Coast Council and is focused on uniting the region’s tourism industry. The day will provide you with an opportunity to connect and engage with more than 100 local exhibitors, hear from keynote speakers, win up to $10,000 worth of prizes and network with fellow industry members. The program will include:
WHERE: Sunshine Coast Convention Centre, Novotel Sunshine Coast Resort
WHEN: Tuesday, 4 May
4-5:10pm - SCouT Industry Exchange
5:10-5:20pm - Welcome to Country celebrating the Year of Indigenous Tourism in Queensland
5:20-6pm - SCouT Keynote Speaker - Amanda Stevens
6-7pm - SCouT Networking Drinks
Keynote speaker Amanda Stevens is a renowned thought leader on the customer experience. She combines current consumer insights with fascinating research into buying behaviour, delivering organisations and business owners powerful strategies for connecting with their customers.
Finish the night with networking drinks.


Watch Weekender this Sunday!

Following the successful airing of the Hinterland and Nambour episode of Weekender, VSC has funded and coordinated another episode featuring Eumundi, Coolum and surrounds which will go to air this Sunday on Channel 7 at 5:30pm!  Thank you to the operators who participated in the episode, including:  Coolum Surfing School, The Caf Coolum, Coolum Surf Club, Coolum Beach Holiday Park, The Eumundi Markets, Imperial Hotel Eumundi, Big Heart Bamboo, Ikatan Day Spa and Little Red Barn. Weekender was in region this week filming a third Sunshine Coast episode in Mooloolaba and Maroochydore.

Business events push

Business events and incentive travel help offset seasonality on the Sunshine Coast, making it an important market for Sunshine Coast tourism. The Business Events division of VSC recently attended the Melbourne Executive PA Event Organisers Summit to meet with event planners from across the city to inspire future bookings for the Sunshine Coast. VSC had a full-day of appointments. meeting with about 30 buyers.
The conference comes as VSC's Business Events and Trade teams prepare to welcome buyers and wholesale partners on a mega famil to the region next week.

Industry events 

SCouT – the Sunshine Cost Big Day Out for Tourism Operators – is being held next Tuesday, 4 May at the Sunshine Coast Convention Centre, Novotel Sunshine Coast Resort, secure your place here.

The Sunshine Coast 2032 Olympic Accommodation Information Session will be held on Friday, 7 May at 9:30am at Mantra Mooloolaba to provide information for accommodation providers about how they can get involved in the 2032 Olympic Games Accommodation bid.  All forms of Sunshine Coast accommodation, across all star ratings and all sizes  (from 5 rooms to 500 rooms) are encouraged to join. Register here.

ecoBiz is a free program, funded by the Queensland Government, that helps business owners implement sustainable business practices and save money. To register or find out more, visit or call 1300 731 988.

Make your business SHINE on our new website!

VSC is excited to be launching a brand-new website soon, and we want your business to shine! The new will be faster, deliver a more personalised web experience for visitors and most importantly, will shine the spotlight on the region’s tourism and events experiences. With more than 60,000 visitors per month to the current site, the new platform will have a strong focus on conversion with ‘book now’ buttons leading direct to operators.

In order for your business to feature, you MUST have a listing with the Australian Tourism Data Warehouse (ATDW). Registration for ATDW is currently FREE, and will ensure your business is not only listed on VSC’s new website, but on up to 50 key travel sites including and more. In listing your business with ATDW, you are ensuring visibility for your product when visitors are making important travel decisions.

ATDW also gives you the freedom to update your listing at anytime – making sure your listing remains up-to-date – and promote any current deals or offers you have which will be pushed out through the new website.

For a step-by-step guide on how to list, or update, your business through ATDW, click here.

Queensland Tourism Awards

VSC encourages local operators to nominate their business now in the 2021 Queensland Tourism Awards! Nominations close Friday, 21 May and cover 30 categories. As well as recognising Queensland’s leading tourism businesses, the Awards are designed to help you improve your business. In developing your submission you’ll need to review your current goals, strategies and performance, identify areas for improvement and plan for the future. To help businesses submit their nominations, Queensland Tourism Industry Council (QTIC) is sending out regular recorded webinar sessions, view the sessions here, and 
nominate today!

The Aussies champion Sunshine Coast with welcome visitor influx

The Australian Surf Life Saving Championships – also known as The Aussies - has wrapped up an epic 10-days of competitions on the Sunshine Coast. Competitors from 314 clubs around Australia descended on Maroochydore, Alexandra Headland and Mooloolaba SLSC for the event - supported by Sunshine Coast Council - which is the largest of its kind in Australia. More than 5,900 competitors enjoyed the Sunshine Coast beaches, reinforcing the Sunshine Coast's reputation as a safe and popular destination for delivering quality events. VSC worked with Surf Lifesaving Australia to promote experiences, attractions, and different regions to explore to the event’s competitors, as well as created destination TVC's to push through The Aussies broadcast on Channel 9, 9Go and SLSA channels.

What's on! Leisure events

8 May
Swim the Island Mudjimba
8-10 May
Ultraman Challenge
Noosa Heads Beach
14 May 
Under the Southern Stars
29 May
Trail Run Australia
Ewen Maddock Dam
29 May
Spartan Sprint
29/30 May
12HR Lunar C Event
Ewen Maddock Dam
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