Content is turning 5! Help us celebrate on November 23rd with cake and a fundraiser for Operation Joy.
View this email in your browser
Dear Reader,

As milestone birthdays seem to do, this one kind of snuck up on us. With all the ways Content has grown and evolved since our opening in November of 2014, the time really has flown by. But here we are, turning 5 this month! We'll admit that we're feeling pretty great about this -- only half of all small businesses make it to this birthday, after all.

Most of all, we're feeling grateful. Our community has embraced Content in so many wonderful ways -- you've brought your visiting relatives to see us, invited your book club friends from far and wide to check out our shelves, you've sent your students to us to buy their books, and given one another zillions of Content gift cards. You've shared your amazing children and their fascinating, ever-changing, thrilling adventures as readers with us. You've told us about new authors you love, attended so many bookstore events (including one without power in a tornado, and several in the midst of snowstorms), and most precious of all, talked to us about the books you love -- and listened to us talk about the ones we love. It is truly an honor and a joy to serve our customers, and we're so grateful for the loyal patronage that has made Content thrive. 

We are always looking for ways to give back in gratitude, and in the hope of contributing to a thriving community of readers and thinkers. So, for our 5th birthday, we'll be donating 10% of our sales for the day on Saturday, November 23rd to the book fund at Operation Joy, which gives families in need in Northfield holiday gifts for their children. Many of these kids rarely, if ever, have had the joy of picking out a new book at the bookstore, and we're hoping to help ensure that each and every one of the nearly 1000 kids served by this program gets a book they're excited to read for the holidays. We hope you can come help us, and have some cake (yes, there will be lots of cake). 

Read on for details, and for more exciting things happening this month at Content.

Feminism & Men: A Book Club with 2Fik on Liz Plank’s FOR THE LOVE OF MEN

Tonight! Wednesday, November 13 | 7:00PM - 8:30PM

2Fik is hosting a Book Club at Content this fall. Books and discussions will focus on the relationships between men, feminism and the role they can have in making our society more equal and fair regardless of anyone’s gender identity, sexual orientation or gender expression. More than ever, it is important to work toward a society in which everyone is equal. To do so, men have a pivotal role in changing the situation and three books will help us think about the relationship of men with feminism and discuss these topics during these book club meetings. Please join us for one meeting or the whole series. All are welcome!

Our final installment in this series features Liz Plank's For the Love of Men: A New Vision for Mindful Masculinity. A nonfiction investigation into masculinity, For The Love of Men provides actionable steps for how to be a man in the modern world, while also exploring how being a man in the world has evolved.

In 2019, traditional masculinity is both rewarded and sanctioned. Men grow up being told that boys don't cry and dolls are for girls (a newer phenomenon than you might realize--gendered toys came back in vogue as recently as the 80s). They learn they must hide their feelings and anxieties, that their masculinity must constantly be proven. They must be the breadwinners, they must be the romantic pursuers. This hasn't been good for the culture at large: 99% of school shooters are male; men in fraternities are 300% (!) more likely to commit rape; a woman serving in uniform has a higher likelihood of being assaulted by a fellow soldier than to be killed by enemy fire.


@ Imminent Brewing, 519 Division Street, Northfield

Monday, November 18 | 6:30PM - 8:30PM
Content will be at Imminent Brewing in downtown Northfield to help Mary Dunnewold celebrate the launch of her nonfiction book Fine, Thanks: Stories From The Cancerland Jungle (Black Rose Writing). Hope to see you there!

Mary Dunnewold was a yoga-practicing, organic-food-eating health geek. But six months after a clear mammogram, she was diagnosed with stage-three breast cancer. She had six tumors. The largest was the size of a summer plum.

Over the next two years, she endured a bilateral mastectomy, chemotherapy, radiation, and multiple reconstruction procedures. But she soon learned that navigating cancer involves more than suffering through the treatment gauntlet. How do you walk the aisles of a small-town Target, guilty of having cancer in public, wondering who knows and who doesn't? Where do you look when the handsome plastic surgeon kneels in front of you to measure your body fat? What etiquette applies when, during a dinner party, your chest splits open like an overripe watermelon?

In Fine, Thanks: Stories From The Cancerland Jungle, Dunnewold moves from needing a reason to explain her troubles to finding meaning despite the randomness that afflicts us all.

Let us know you're coming on Facebook!  To pre-order, contact us at 507-222-9238, or just stop by!

Content Graphic Novel Book Club: MAN-EATERS, Vol. 1


Tuesday, November 19 | 7:00PM - 8:00PM

Adolescent girls can be real monsters. Maude is twelve, about the age some girls turn into flesh-eating wild cats. As her detective dad investigates a series of strange mauling attacks, Maude worries she may be the killer.

From the Eisner-nominated Mockingbird creative team - New York Times bestselling thriller writer Chelsea Cain, artist Kate Niemczyk, colorist Rachelle Rosenberg, and letter Joe Caramagna - comes a new series that is part Cat People, part The Handmaid's Tale, and all feminist agenda.

"It's a horror comedy about a girl who thinks she's a monster and it's brilliant."
—Kelly Sue DeConnick, Bitch Planet

Find details and let us know you're coming on Facebook (or you can just show up, of course).
Content's 5th Birthday!

Saturday, November 23rd | 10AM - 5:30PM

Content is turning 5 this month! Can you believe it? We couldn't be more grateful for all the love and support our community has shown us as we've grown up. We'll be celebrating on Saturday, November 23rd with cake, and by donating 10% of our sales for the day to the book fund at Operation Joy.

Operation Joy is a project of the Northfield Community Action Center, which provides holiday gifts for children of all ages in the Northfield community. Nearly 1000 kids in need are served each year by Operation Joy, and we want each and every one to receive a fun, exciting, age-appropriate new book as part of their holiday cheer! You can help make this a reality by shopping at Content on the 23rd, making a cash gift to Operation Joy's bookstore account (where volunteers will be able to select books from the shop for Operation Joy at cost), or bringing or purchasing a new, unwrapped gift for our collection box (gifts for teenagers are especially needed). Or you can do all three!

We hope you can join us for a piece of cake, and to give us a chance to say THANK YOU for embracing us as a part of your community, and for making us your bookstore.

Find details on Facebook or our website.

3rd Annual Black Friday Coffee-and-Donuts Holiday Book Talk


Friday November 29 | 9:00AM - 10:00AM

What's the best place to spend the day after Thanksgiving? In the bookstore, of course! Join us for an early opening on the day after Thanksgiving, relax by our fireplace, and hear about our top picks for holiday gifts. Bring your list, check it twice, and you might just finish your shopping before noon and with festive spirit intact. Content staff and our delightful Random House rep, Jason Gobble, will present a thoughtful collection of books and other literary delights to suit literally everyone (see what we did there?) for whom you might shop. We’ll even have free coffee and donuts (while they last), the best fuel for holiday gift-hunting.

Find more details on our website or on Facebook.

See you in the stacks!
- Jessica and all the staff at Content

More Upcoming Events

Content Book Club: THE KITCHEN BOY
Monday December 09 | 7:00PM - 8:00PM

Adam Minter at Content with SECONDHAND
Thursday December 05 | 7:00PM - 8:30PM

Thursday February 20 | 7:00PM - 8:30PM

Emily St. John Mandel at Content with THE GLASS HOTEL
Tuesday April 21 | 12:30PM - 1:30PM
Copyright © 2019 Content, All rights reserved.

unsubscribe from this list    update subscription preferences