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Tourism Thredbo Updatee.
Update From Steve Owen 

Business Update
Since last week the Chamber has been active in discussions with other Chambers within the region (Jindabyne, Cooma & Eucumbene) in efforts to unite in any marketing activity that may result in attracting more visitations to the area. Equally KT has also bolstered their digital marketing and traditional media activities in an effort to also generate additional bookings.
Yesterday I attended another meeting in Cooma together with the Chambers of Cooma, Jindabyne & Eucumbene as well as representatives from the Business Council of Australia. At this meeting the objective was to voice our levels of frustration as well as further seeking assistance from the government and government agencies that could provide assistance to businesses adversely affected by the severe downturn in tourism activity since the bushfire disaster commenced on December 31, 2019.
 
Outcomes from the meeting included a plan to issue vouchers to professional service providers that can meet with businesses in an effort to help guide you through these terribly tough times.
 
As a result I invite all Thredbo Businesses to attend a general seminar presented by Mr Peter Vanzwan from Vanzwan Accounting Plus to address what strategies and principles we all should adopt to assist us through this cash flow crisis. If you are interested in attending this free advice session please register by emailing admin@thredbochamber.com.au The venue is yet to be determined however the anticipated date will be either 17th or 18th February.
 
Self Promotion
To help you promote your business during these times, here is a link to some images and video supplied by KT including images you are able to use to promote upcoming events such as the Taste of the Snowies, Super Enduro, Thredbo Gravity Series and the Easter School Holiday Adventure Festival. https://www.dropbox.com/sh/ca9b9systbd6cc6/AADsLeaSaqJIEm_Zz2lhfLXba?dl=0 
You are also free to access the Thredbo image library at https://www.thredbo.com.au/image-library/  Please email media_thredbo@evt.com if there is something additional you are after.

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Since the bushfires, KT has implemented the following initiatives:

  • Adjusting our digital campaign so as to target accessible areas within the resort and bolster key accessible geographic locations
  • Heavy event marketing focus  
  • Keeping our guests well-informed via information sharing on our owned channels
  • Increased electronic direct mail comms with one/week mail-outs to our full database
  • Development of a Thredbo Alpine Hotel flash sale for February
 
Since the bushfires, Thredbo has implemented the following initiatives:
  • Adjusting the digital campaign so as to target accessible areas and bolster key accessible geographic locations
  • Heavy event marketing focus – MTB activities, Taste of the Snowy’s etc.
  • Heavy information sharing on Thredbo owned digital channels
  • Increased electronic direct mail with one/week mail-outs to the full Thredbo database
  • Marketing of a Thredbo Alpine Hotel flash sale for February
  • Strong partnership marketing with all major state and national tourism organisations – TA, DNSW, VisitCanberra & TSM
  • We’re working closely with our resort partners eg/ The Ikon Pass, The North Face, GoPro, etc who are assisting us by posting content promoting the fact that we’re back open for business.

The Kosciuszko Craft Beer Festival This weekend. 
 

Come on down into this Village this weekend and support this festival by DRINKING BEER!!  How easy is that?

Celebrate the art of craft beer brewing with HEAPS  of  breweries over one  weekend.

The Kosciuszko Craft Beer Festival is your ticket to a jam-packed schedule of thirst quenching events. The frothy fun kicks off on Friday with an ode to beer at the famous Beer, Ales and Tales Dinner. On Saturday revel in all things beer at the Kosciuszko Craft Beer Festival Market and sip the top in hops from over 16 local and national brewers. Cheers your mates and head to Thredbo for a true beer lovers celebration of the magical combination of hops, malts, yeast, and water. Check out all the details here:  

 

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