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End of the Year 2015: message from the Open World president to clients of Market Research
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Dear Sir, Dear Madam,
 
I would specifically like to address market research clients in company headquarters.

By managing an international market research network for 25 years, we have learnt a great deal about the challenges of undertaking multi-country studies.The cultural backdrop of each country differs from one to the next, bringing a different meaning to the answers of (direct) questions.

Open World’s “International Standard Solution Studies” are specifically designed to enable national results to be compared and aggregated. In this way, they satisfy the needs of head office decision-makers as they are effective at an international level as well as addressing local issues.
Open World’s Standard Solutions are worth more than the sum of their national building blocks thanks to Cross Cultural approaches and technical active ingredients.

The most symbolic approach is our “One by One Brand Pull Study” that uses the same questions usually asked by subsidiaries through classical approaches: marketing indexes and image attributes. We process them via the “One by One discriminant analysis” to assess brand equity across all countries. This study has been carried out in 29 countries across 125 reports.

It is indisputably our most popular International Standard Solution. Data are collected from the "Open World Online Panel" that consists of 6.5 million consumers world wide. It can also be performed with existing data as a demonstration to highlight the additional insight that our methodology provides over and above classic analysis. I urge all clients that run international brand equity studies to provide us with the opportunity to analyse their existing data. It is through this approach that we secured our most long-standing clients.

By proposing this international study, Open World most justifies its aim of being " The Market Research Network for Positive Globalization".
 
With my best wishes for a happy and successful new year.
 
Frédéric Miedzinski
Open Air Market Research
President of Open World
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