Understanding Consumer Ethics in Latin America
We often hear about the contemporary world’s moral decadence, lost in hyperindividualism and consumerism. But this simple view ignores, among other things, the amount of voluntary work, and the emergence of new values related to tolerance, human rights or ecological concerns.
We hope that by sharing experiences like those learned from the Campaign for Haiti, we can learn to develop more and improved CSR programs, as their effective execution will not only be appreciated by respondents, clients, suppliers and staff, but will also be a modest contribution that we, as market researchers, can make towards a better world.
Click here for the whole article on Understanding Consumer Ethics in Latin America >>>>