2016 - First Newsletter from Open World Network Partners
How to maximize profit, using HPE in New Product Development
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Our Multi-national Studies are worth more than the mere sum of their national building blocks.

To be able to work together and offer significant added value to our services, research agencies in 17 countries worldwide have combined their individual expertise into the Open World Network.

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Application of Hurdle Point (HP) in New Product Development.
In an age when the food/drink market is saturated with products, accurate evaluation of a new product’s potential competitiveness in the market before launch is increasingly important. Introducing new products to the product line helps businesses remain competitive and relevant.

As a result, a great deal of cost and effort go into developing a new product so failure after its launch represents an enormous loss. 

Our Korean Open World Partner, expert in Food & Beverage, explains how to maximize profit, using Hurdle Point Evaluation (HPE) as a benchmark for New Product Development. Click here to read more about this subject >>>>

Presenting one of our partners: Rising Sun Marketing & Research Consulting (China)
In every country, each partner has its own expertise and special approach. To be able to see the added value of a network with different partners, we would like to introduce our members. This time we present our Chinese partner: Rising Sun.

RisingSun is a leading independent research consultancy that uses both qualitative and quantitative tools to provide clear, precise, localized and actionable suggestions. We call it The Art of Intelligence(精睿有道).

You can read more about Rising Sun Marketing & Research Consulting by clicking here >>>

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