Best the Best, Not a Commodity
“Tom [Peters’] Credo: ‘Commodity’ is a state of mind — a loser’s state of mind. A-n-y-t-h-i-n-g can be significantly (dramatically?) differentiated.”
Which Social Media Platforms Should Your Small Businesses Be Using?
“Social media marketing for small businesses can be a tricky game. It’s difficult to know how to allocate resources to have maximum effect when there are so many different platforms, with best practices for each.”
Seven Body Language Mistakes You Won’t Want to Make In Your Next Interview
“This graphic outlines seven different body language mistakes you won’t want to make, and how to avoid them.” Useful not just for interviews, these tips are good for sales presentations, customer service, meetings, and other interactions.
4 Follow-up Emails That’ll Backfire on You Real Fast
You get tired of waiting for someone to respond to an email, so you send a tactful follow up. “Yes, your goal of being diplomatic is coming from the right place. But if it causes you to make up fake excuses, you’re going to look worse than if you were just honest.”
How to Make a Sign
Seth Godin shares a good example of how to communicate clearly. It is worth taking the time to ask the kinds of questions he lists when making signs, writing memos, sending emails, even posting on social media.
Six Items That Should Never Be On Your To-Do List
“Writing a to-do list seems like a tidy little way to keep track of what you need to accomplish, but it can fall short or even derail your success... The content of your list is key to its usefulness. Here are six items that you should remove or never put on a to-do list.”