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INDEPENDENT CINEMAS WELCOME THE INAUGURAL AUSTRALIAN MADE WEEK 24 – 30 MAY 2021

Independent Cinemas Australia (ICA) has joined Australian Made Campaign Ltd as an Industry Partner and this week will lend our voices in support of Australian made feature films and feature documentaries during the inaugural Australian Made Week.
 
In 2019, audiences at independent cinemas generated over 90% of the box office for 22 individual Australian titles including four films in the Top 20 Australian Films. Despite the severe challenges of COVID-19 during 2020 and 2021, the commitment of ICA cinemas and our customers to Australian films strengthened. “The pandemic gave new focus to something we have known for a long time” said Adrianne Pecotic CEO of Independent Cinemas Australia – “Local production and local cinema screens are so important not only to our culture and identity but to the economic resilience of local communities and the ecosystem of the Australian film industry.”
 
In 2020/21 ICA and Roadshow conducted a very effective prize promotion for local feature RAMS and our audiences responded to Screen Australia’s Our Summer of Cinema campaign with unprecedented success for local films like THE DRY, PENGUIN BLOOM, HIGH GROUND and FIRESTARTER.
 
In May, ICA cinemas are getting behind the Australian producers and the exceptional teams that create the stories we love to experience in the cinema by screening a trailer produced by Screen Producers Australia to celebrate Australian content.
 
“We see this as an important opportunity to work with Screen Producers Australia and the Australian Made Campaign on strategies to promote Australian feature films as we support independent exhibitors as they recover from the pandemic.” Said Scott Seddon President of ICA. “The Federal Government recently reinstated their 40% offset support for Australian feature films and recognised in the SCREEN Fund the importance and role of independent cinemas to our local communities. ICA has joined our voices to the Australian Made Campaign to raise awareness and build support for Australian stories and local jobs across our whole industry.”
 
Chief Executive of the Australian Made Campaign, Ben Lazzaro, said "The logo is Australia's stamp of Aussie authenticity, and we are delighted to partner with Independent Cinemas Australia to shine a light on our homegrown content creators.
 
There is an increased consumer appetite for Aussie products. We are calling on all Australians to exercise this preference for Australian Made and support Australian Made movies, TV shows and other screen content — it’s never been more important than right now."
 
Australian stories in cinema now or coming soon include JUNE AGAIN, MY NAME IS GULPILIL, LOVELAND and VALERIE TAYLOR: PLAYING WITH SHARKS.

Media Enquiries: Lucy Robson 0419 290 666 

ABOUT INDEPENDENT CINEMAS
 
Independent cinemas employ thousands of Australians and contribute to the vibrancy of local communities and business precincts. They also play an important role in bringing Australian films to Australian audiences, particularly in regional Australia, where most cinemas are run by independent operators.
 
ICA cinemas host more than 27 million visitors a year.
They inject some $250 million into our economy every year.
 
More than $110 million a year goes straight into regional Australia where our cinemas are the heart of the community contributing social engagement, keeping small towns vibrant and sustaining surrounding restaurants, shops, and businesses.
 
Independent cinemas are critical infrastructure for Australia’s cultural landscape and our local film industry. Despite the dominance of Hollywood movies, more Australian’s see Australian stories at independent cinemas than any other cinema location.
 
Independent cinemas contribute up to 90% or more of the box office for Australian feature films.
 
Due to COVID-19 Australia’s independent cinemas are currently trading around 50% to 70% less than 2019 box office revenue.
 
ABOUT INDEPENDENT CINEMAS AUSTRALIA
 
ICA is a not-for-profit industry association that develops, supports, and represents the interests of independent cinemas and their affiliates across Australia and New Zealand. We represent 176 independent cinemas across 659 screens in Australia.

Independent cinemas are mostly small and family businesses, often multi-generational, located in every state and territory in Australia from single screens in rural areas through to metropolitan multiplex circuits and iconic arthouse cinemas including Hayden Orpheum Picture Palace, Cinema Nova, Randwick Ritz, Palace Cinemas, Dendy Cinemas, Grand Cinemas, Ace Cinemas, Luna Cinemas, Cineplex Cinemas, Wallis Cinemas, and Majestic Cinemas.

Over 75% of ICA’s independent cinemas are in regional Australia providing vital social and cultural infrastructure to their local communities.
 
Many independent cinemas are also in key metro locations. They are among Australia’s most iconic art-house cinemas ensuring high-quality cinema and diversity of choice for film lovers in every major city.



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