Hi <<First name>>!
Every online business needs a frictionless signup process. But what creates friction and what reduces it depends on the audience. Adding a Facebook or Google login to your marketplace can be a great idea – if your target audience uses Facebook or Google.
Sharetribe Flex now gives you even greater freedom to create an ideal signup process for your users. The latest Flex release brings support for single sign-on via OpenID Connect logins. As a result, you can add virtually any social login or other authentication method to your marketplace signup.
Let’s look at some of the benefits of single sign-on.
What you can do with single sign-on
Adding a new authentication method to your marketplace can have several benefits. Here are a few examples of what you can do with single sign-on.
1. Reduce friction in onboarding. It’s much less of a hassle for a new user to sign up, log in and fill in their profile if they can use their preferred social media account. If influencers are your target audience, Instagram login is a must. Business professionals are likely to use LinkedIn, developers tend to have GitHub profiles. With single sign-on, you can integrate any social login to your marketplace.
2. Turn your marketplace into a community. Single sign-on lets you reap the full benefits of community forum tools like Circle. Take the platform into use, brand it to match your marketplace, and allow users to log in to both platforms with the same credentials.
3. Limit access to your marketplace. Let’s say you already have a SaaS business with paying subscribers and want to build a marketplace only for them. Thanks to Flex OpenID connect, your SaaS users can seamlessly access your Flex functionality like they would any new features inside your SaaS app.
How to add single sign-on to your marketplace
In practice, single sign-on works in two ways. You can connect your Flex marketplace to any single sign-on solution that implements OpenID Connect. If your preferred platform doesn’t have OpenID Connect, you can use the Flex Template for Web as a login proxy to build the integration.
Adding any new authentication method to your marketplace works similarly to adding a Facebook or Google login (though you do need to add the corresponding user interface elements of your chosen login yourself). Start by navigating to Social logins & SSO in Flex Console and create a new identity provider client.