A lime green logo that says OKAY sits on top of colorful photo of balloons


Practice Makes Progress

We met the team behind Okay Inside at the perfect time—these days we can all appreciate anything that gives us some relief—especially an app. Scientifically rooted in cognitive behavioral therapy, the audio sessions and guided exercises provide practical strategies to overcome all-too relatable challenges like anxiety or sleeplessness. They recently launched and we can't wait to try it out. 

Our work together began by developing a name, followed by a comprehensive and interchangeable design system. Through extensive research and workshopping, we built a brand that is able to stand out in the oh-so crowded wellness app market. From the catchy name to the modular logo to the custom icons and illustration, the friendly and flexible brand welcomes everyone from the skeptic to the wellness fanatic. 

Get Some Relief

A photo inside the National Memorial for Peace and Justice. Various people are looking up and around the structure


Beyond Buildings

MASS Design Group is an international—and internationally renowned—nonprofit architecture firm. Their driving mission is to advocate and promote justice and human dignity. From designing the groundbreaking National Memorial for Peace and Justice to publishing a COVID-19 guide for designing senior housing, they’ve been walking the walk, and then some. 

With so many similarities between our do-good studios, it felt like kismit when they reached out to help revamp their website. While our collaboration has just begun, we’re already brimming with ideas for telling their unique story and showcasing their transformative work.

More about MASS

A collage of portraits of Black Americans, including Henry Louis Gates, Jr. and Ava DuVernay


Black (Design) History Month

Just like pretty much everything else, Black History Month events are going virtual this year. Here are some happenings and resources to check out this month—and beyond. 


ASNLH Virtual Festival
Black History Month can be traced to the group founded by Carter G. Woodson, UChicago graduate and the son of former slaves. Their marquee event features a talk with Henry Louis Gates, Jr. We stan!

BIPOC Design History Series
Black Design in America is the first of an exciting new series of BIPOC-centered design history courses. Registration is open and they have discounts for BIPOC professionals, students and educators. We are so there. 

In 2010, Ava DuVernay started ARRAY—an arts and social impact collective—to produce, amplify and distribute work by Black female artists and filmmakers of color. Find something new to stream and support this dope project. 

Revision Path Podcast
This weekly series from Maurice Cherry features Black designers and creatives. Shout out to our pals Antionette Carroll and Vernon Lockhart, who were both interviewed last year. 

Have an event or initiative you’d like featured in Around Town?

Get in Touch

An olive and lime green website on a mobile device and a closeup of a business card in the same colors



Sometimes we have to pinch ourselves. The chance to create the identity and website for Designing a Better Chicago was just one of those times. And we've got a shiny new case study to share. 

A celebration of the social impact of design, the initiative is a joint effort between theMART, NeoCon, DCASE, and the Design Museum of Chicago. We knew the identity needed to be thoughtful, timeless, and approachable, and found inspiration in the iconography and history of our beloved hometown. The comprehensive system is thoroughly contemporary and gives the very public program the flexibility to evolve over time. Much like the city—and river—itself. 

The website launched last year, and they awarded the first round of the Design Impact Grant. They're now accepting nominations for the 2021 grants, so scoot that mouse on over and see what the fuss is about. 

'Da Case Study