Photo of a Black man running with his head down, concentrating. Behind him are peach angled lines.


The Heart of the 'Belly 

From day one, Firebelly's had a symbiotic relationship with nonprofits. From large national outfits like Planned Parenthood and Robert Wood Johnson Foundation to small grassroots organizations like Onward and Girls Garage, we've spent the bulk of the last twenty years supporting work being done in this space. We're damn proud of it, too. 

But over time, we've expanded our lens. We've watched businesses and consumers support an evolution toward mission driven for-profit businesses. And we've had the opportunity to work with more and more folks that share our ethos of people over profit. One of our latest partnerships is with People of the Sun. The start-up running apparel is ready to disrupt the industry through beautiful, technical clothing made for runners of color. We've just finished the visual identity system and can't wait to share a case study with you.

We're looking to do even more branding in the consumer, product and apparel worlds, so give us a shout! 

Let's Get to Work 


photo illustration of two hands reaching towards a large orange flower


Holding Space

We do our best to not shy away from uncomfortable topics and strive to bring our full selves to our work—and we love to create with others who are likeminded. Enter Scott Dille. Former SVP at Northern Trust, he's also a survivor of childhood sexual abuse—and a true visionary. As the founder of Project Prism, he's dedicated himself to developing a digital platform that will provide support, resources and community for emerging adult survivors of sexual trauma. 

We began talking with him back in 2018 as advisors, and we recently began the branding phase with Mary Foyder of MF Design Collaborative. First up is the oh-so-important platform name, followed by a visual identity. So far we've conducted namestorming workshops and begun the co-design process with a cohort of survivors. The project is committed to breaking down the stigma of sexual trauma, and we're energized to be part of something so ambitious. 

Learn about Project Prism


photo of an exhibit with large modern quilts hung vertically

Work by Florence Knoll from A Designed Life: Contemporary American Textiles, Wallpapers, and Containers & Packaging, 1951–1954.


Rediscovered Exhibits

Chicago has a strong foothold in mid-century modern design and architecture, so it's fitting that our pals at Design Museum of Chicago are the latest stop for A Designed Life. The traveling exhibit showcases textiles, wallpapers, containers and packaging from the late 1950s. A recreation of early Cold War exhibits commissioned by the U.S. Department of State, they were originally created to promote contemporary American design in post-war Germany. Never shown in the states because of a 1948 federal law, they fell under the radar until now.

Design champion Steven Heller interviewed the curator Margaret Re in Print magazine when it was first displayed at the University of Maryland. Give it a read, or better yet, take a look in person if you're in the Chicago area. It's here through September 19th. We can't wait to check out the textiles designed by Florence Knoll. 

Get your MCM Fix

Dark blue background with repeated pattern of circular type that says Fireworks


Letting Loose

Well look at you, you made it to the end of this month's GoodNews. And we've still got more goodies to share, in one of our favorite forms of self care these days—turning down the volume of the woes of the world with some good old escapism. Don't worry, it's just music. 

Our latest FireWorks is full of new releases that will take your mind off *everything* for a solid 68 minutes. So turn up your smartpodphones, step away from the computer, and let the beats take you deserve it. 

Zone Out