Space is the Place at the Arts Block  

The recently-launched Green Line Performing Arts Center is such a vital addition to Chicago’s South Side—it provides space for music, theater and dance groups to gather, rehearse and showcase their work. Venues like this are not just necessary for performing artists, they're good for the world. As the newest addition of the Arts Block, the GLPAC needed a face, so we created eye-catching signage with a flexible identity system.

The building (from Morris Architects and Theaster Gates) is a stunner, with extruded bricks casting shadows that shift throughout the day. Like any good dance partner, we worked with the its energy to design an equally vibrant visual identity, starting with custom type. From there, we created an adaptable wordmark that doubles as a framing device—perfect for highlighting the Center’s impressive range of extraordinary events, including  jazz concerts, a storytelling series, workshops and a photography exhibition.

Don't Miss This Space Jam 


Engage in Health Equity

Every year since 2016, the Robert Wood Johnson Foundation has brought together 400 thoughts leaders from across disciplines to share ideas for building an equitable, healthy society. Sharing Knowledge is an opportunity to discuss the latest research, facilitate connection and conversation, and come up with new solutions.

Having worked with RWJF on the conference identity in years past, we’re back in 2019 to elevate their brand and attendee engagement. As usual, we’re having a good, healthy time brainstorming ideas for a fully immersive, end-to-end (analog and digital) experience. All in the name of healthy communities!

Say Yea to Health Equity


Onward: The New Justice League

Grant for Good is like speed dating for superheroes. Every year we meet so many worthy organizations doing A-MA-ZING work, it’s hard to choose just one recipient. But when we met Onward, we knew we found fellow spirit warriors.

Founded in 2016, Onward is building a movement that empowers people with the tools to challenge structural racism. Their innovative approach harnesses technology and community partnerships while engaging young people to lead. For instance: those incredible students who successfully petitioned to rename a West Side park for abolitionist Frederick Douglass? Onward collaborated with Village Leadership Academy to create a short film telling their story.  

Of course every superhero needs an outfit, so we’re warming up the sewing machine for brand strategy, identity, website and marketing collateral. Here’s to a 2019 filled with freedom fighting.

Meet Thaly, Our Hero


A Very Special Typeforce

Ten is a special number. In design, there’s the Eames’ Powers of Ten and Dieter Rams’ Ten Principles. In numerology, ten signals the need for individualism while being part of the whole. So the tenth anniversary of Typeforce feels—dare we say it—auspicious.

For the uninitiated, Typeforce is a curated exhibition by Dawn Hancock and long-time Firebuddy Ed Marszewski. In other words, it’s an experimental group show about letters wrapped in a dance party. Needless to say it’s always strange, but you can expect maximum weirdo-factor for number ten.

Need more reason to brave the cold? Alibaster (AKA DJ Reaganomix) curated a type-inspired playlist and Sweetie (AKA our shining apprentice Dean Sweetnich) designed custom labels for the beer from Marz Brewing.

Opening Party Friday February 22, 6-10pm
Co-Prosperity Sphere in Bridgeport

Show runs through March 8.


You're Weirdly Invited


TFX Process: Lemme Work It

When it comes to type, we learned from Missy Elliot: “I put my thing down, flip it and reverse it.” Yes, we get down with process. Typeforce allows us to stretch and take big risks (shedding only a few tears along the way). In the spirit of exploration, we’re sharing our journey to opening night.

Every week we’ll be sharing a mini-post on our Thoughts blog to give a peek into the madness. First up: initial ideas, rough sketches and harsh challenges. Don’t want to miss a beat? We’ll let you know on Instagram when a new post drops.

Get Ur Freak On