A weekly newsletter for members of the WNA, including news, training opportunities, free content and job openings.
View this email in your browser

Wisconsin Newspaper Association

Weekly Briefing

Thursday, January 12, 2017

Online registration is open

Online registration for the 2017 WNA Convention & Trade Show is now open. 

This year’s educational lineup includes options for a variety of attendees, including students, reporters, editors, ad managers, sales reps and publishers. Confirmed session topics include:

  • Maneuvering the challenges of community journalism
  • Producing mobile videos
  • Accessing public records and tapping into existing information goldmines
  • Creating a successful newsroom culture
  • Establishing a strong editorial page and its role in community journalism
  • Training and coaching sales reps
  • Building credibility with ad clients
  • Effective print and digital sales strategies and more. 

Tom Rosenstiel, executive director of The American Press Institute, will keynote the event. Before joining API, Rosenstiel was founder and for 16 years director of the Project for Excellence in Journalism at the Pew Research Center in Washington, D.C., and co-founder and vice chair of the Committee of Concerned Journalists. He is also a non-resident senior fellow at the Brookings Institution.

Other featured speakers include Marty Kaiser, former editor of the Milwaukee Journal Sentinel and Democracy Fund Senior Fellow; Val Hoeppner, digital journalist, trainer and media strategist; Mike Centorani, co-founder of Sales Transformation Now, Inc., and former vice president of Sales Training and Development at Matchcraft; Dee Hall, co-founder and managing editor of the Wisconsin Center for Investigative Journalism; Randy Shoults, ProMax Training & Consulting facilitator; and Jennifer P. Brown, award-winning community journalist. 

Information about the schedule, speakers, vendors and sponsors can be accessed at Additional sessions will continue to be announced over the next week, so check back for updates!

Register Online

Book your convention hotel room today

The WNA has reserved a block of rooms at a reduced rate for the 2017 WNA Convention and Trade Show at the Madison Marriott West in Middleton. Book your room online or call 608-831-2000 and ask for the Wisconsin Newspaper Association block by Feb. 7.
Book a Room

Publisher's trail concept taking shape

What began as a idea by a local newspaper publisher to build a paved recreational trail as a military memorial will soon start to become a reality.

Construction on the first phase of the 14-mile Gold Star Memorial Trail is expected to begin this spring after fundraising efforts reached $650,000 at the end of December. When completed, the trail will connect Mayville, Horicon and Beaver Dam.

The idea for the trail was conceived by Andrew Johnson, publisher of the Dodge County Pionier in Mayville. The trail will pay tribute to all Wisconsin service members who have died while serving the country.
 Read more ...

MPI management seminar slated Feb. 18

The Mid-America Press Institute will hold a one-day management seminar for newsroom leaders on Saturday, Feb. 18 at The Daily Herald in Arlington Heights, Ill. The seminar will be led by Jill Geisler, the Bill Plante Chair in Leadership and Media Integrity at Loyola University and former senior faculty member for the Poynter Institute.  Read more ...


Managing editor joins Edgerton Reporter, proofreader retires

The Edgerton Reporter announced last week it had hired Andrea Bloom as the newspaper’s new managing editor.

Bloom, a former technical writer, and her husband, Stu, have published three newspapers over the course of 14 years in north central Illinois. Stu Bloom continues to publish the Earlville Post each week.

As managing editor, Bloom will be responsible for news reporting and overseeing production.

Meanwhile, veteran proofreader Lynn Skau retired after spending 27 years with the Reporter. Skau began as a clerical worker for the newspaper in 1985 and later branched into new duties with a related commercial publication. She became the newspaper’s primary proofreader in 2008.

Andrea Bloom

Lynn Skau

Welter moves from Marshfield to Door County Advocate

Liz Welter, a reporter for the Marshfield News-Herald for more than a decade, has moved to a reporting position with the Door County Advocate in Sturgeon Bay. Both newspapers are part of USA TODAY NETWORK-Wisconsin.

In a column for the News-Herald, Welter said she wanted to live near the shores of Lake Michigan, describing the Door County area as “the lake and land of my childhood.” Her grandfather was born on Washington Island at the Door County peninsula's northern tip and he later bought land and built a home there.

Welter began working full time for the News-Herald in 2006. In Marshfield, Welter’s co-workers described her as “a stalwart volunteer and supporter of causes and of the arts.”

Dodge County Pionier welcomes managing editor

Mayville native Samantha Teeters has been named the managing editor of her hometown newspaper, the Dodge County Pionier.

Teeters has a degree in journalism and mass communication from the University of Wisconsin-Madison. During the last 13 years, she worked for Kohl’s Department Stores at their corporate office in Menomonee Falls.

Teeters lives in Mayville with her husband, Mike and their three boys, Weston, Garrett and Beckham.


Frank Missurelli

Francis M. "Frank" Missurelli, a veteran advertising director for the Kenosha News and publisher of the newspaper's sister publication, the Zion-Benton-News, died Sunday at the age of 86.

Missurelli spent the majority of his 64-year career at the Kenosha News and retired as the director of advertising in 2000. He then served as publisher of the Zion-Benton News before entering full retirement in 2015.

He is survived by his wife of nearly 63 years, Gina; their three children; and six grandchildren. Read More...


Ad-libs: How to handle unspoken objections

Is silence really golden? Columnist John Foust doesn't think so if you're in advertising sales.

In his latest Ad-libs column, Foust highlights strategies to overcome objections from clients and potential advertisers, including objections that might otherwise go unspoken and unnoticed. Read More...

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Classifieds 2017: Feast or Famine? - Friday, Jan. 13 | 1-2 p.m. (Registration closes at midnight Thursday, Jan. 12) Register here >>

Successfully Negotiating on Value vs. Price - Friday, Feb. 24 | 1-2 p.m. Register here >>

Best Practices for Public Notice - Thursday, March 2 | 1-2 p.m. Register here >>
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). Register for all LMA webinars at

Better Results Through Better Strategic Planning: 15 Sure-Fire Tips - Tuesday, Jan. 17 | 11-11:30 a.m.

Transforming a Local Media Company - Thursday, Jan. 19 | 11-11:30 a.m.

2017 in Local Marketing: Is Anything a Sure Bet Anymore? - Tuesday, Jan. 24 | 11-11:30 a.m.
  • FREE MEMBER CONTENT: Download the latest content from Wisconsin Center for Investigative Journalism, Thinking About Health, Discover Wisconsin and WISTAX Facts.
  • CAREERS - BUY - SELL - TRADE: View the latest career opportunities, resumes and "for sale" listings. Available positions:
    • Outside Sales Account Executive — Customized Newspaper Advertising, Madison
    • Reporter — The Herald-Independent and McFarland Thistle, Cottage Grove; and The Courier, Waterloo
    • Reporter — The Times-Villager Newspaper Group
  • SHARE YOUR NEWS: Staff changes, promotions, celebrations, milestones and success stories. We want to hear from you!
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
Follow the WNA
Like the WNA
Visit the WNA Website
Copyright © 2017 Wisconsin Newspaper Association, All rights reserved.

Want to change how you receive these emails?
You can
update your preferences or unsubscribe from this list