A weekly newsletter for members of the WNA, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing

Thursday, July 6, 2017

Dazzling displays for Independence Day

Fireworks burst over the Rock River as spectators watch from their boats and the river bank in Janesville’s Traxler Park during an Independence Day display Tuesday night. This photo by Anthony Wahl appeared on the front page of Wednesday's Janesville Gazette.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
Last call: Registration ends tomorrow for WNA's public notice workshop

Webinar option also available

Time is running out to register for the WNA's public notice training workshop, which will be held July 13 at the Holiday Inn Convention Center in Stevens Point.

The deadline to register is July 7 (that's tomorrow!) The cost is $25 per attendee, which includes lunch and an afternoon workshop that will provide
an overview of basic public notice principles as well as best practices.

Registration will open at 11:30 a.m. with lunch and training to begin at noon.

The WNA will also host a live webinar of the workshop for members who are unable to travel to Stevens Point. Registration for the webinar is also $25 per attendee.

The workshop will be presented by WNA Executive Director Beth Bennett; WNA Media Services Director Denise Guttery, who manages; and Wisconsin Department of Administration Procurement Specialist Bill Goff, who manages the legal notice certification program for the state. 

During the workshop, we’ll review:

  • State-mandated pricing and typefaces for public notices
  • The annual application process for Department of Administration certification
  • Which government entities/private parties are required to publish public notices
  • How works and how to link directly to your newspaper's online public notice database
  • Sales/promotion suggestions for public notice advertising
  • Things to do to retain and even grow your public notice advertising revenue
  • Ask us anything! Open discussion period for all questions you may have

Register online or contact WNA Member Services Director Julia Hunter at 608-283-7622 or

Register Online
Don't get snookered! Deadline coming up for local government reporting workshop

The Wisconsin Newspaper Association Foundation has partnered with the Wisconsin Taxpayers Alliance to present a one-day reporting seminar on July 20 aimed at helping journalists better navigate local government data and documents.

The deadline to register is Thursday, July 13. The cost is $75.

The workshop, which will be held from 10 a.m. to 4 p.m. on July 20 in Madison, will include discussion on a wide variety of governmental bodies, including counties, cities, villages, towns, school districts and technical colleges. Learn how to untangle this often confusing web and get tips on how to break it down for your readers.

The sessions include:

  • Untangling Local Government
  • Math for Journalists
  • Understanding Budgets: How to Not Get Snookered by the Numbers
  • The State Budget and Your Community
See the Schedule
Register Online
Taste beer, talk beer with the State Journal's 'Beer Baron'

Join Vintage Brewing Company brewmaster Scott Manning and Wisconsin State Journal beer writer Chris Drosner (aka the Beer Baron) on Wednesday, July 26, for an exclusive beer tasting and discussion to benefit the Madison chapter of the Society of Professional Journalists.

The event at Vintage Brewing Company, 674 S. Whitney Way in Madison, includes a social hour at 6 p.m., with the program to begin at 7 p.m.

Tickets cost $30 and include five 4-ounce Vintage beers for tasting on site, a 32-ounce Vintage Crowler to-go, palate-cleansing snacks, and an opportunity to talk to Manning and Drosner about beer making and writing about beer. SPJ members will also receive a special beer tasting glass.

Registration is limited to the first 50 people and is expected to sell out. Tickets are required.

Register Online
Registration is open for Trees 2017

Don't miss the opportunity to hear from Al Cross, director of the Institute on Rural Journalism, at the 70th Annual WNA Trees Retreat Aug. 24-25 in Eagle River.

The Trees Retreat has been providing training for Wisconsin newspaper professionals since 1947. The casual, relaxed, late-summer retreat is a yearly tradition for many in the industry.

See the full schedule for more details and register online. (And don't forget to book your hotel room by July 24!)
The Trees Retreat will kick off Thursday, Aug. 24, with a golf outing fundraiser at Eagle River Golf Course, with proceeds benefiting the WNA Foundation. This year will also mark the return to the tradition of gathering at Eddie B’s White Spruce Inn for dinner Thursday night, before returning to campus for socializing around the fire.

Cross’ workshop and the Memorial Pylon Ceremony will fill the day Friday, Aug. 25, before attendees head the WNA-owned Press Forest for a steak fry under the pines. During the workshop, Cross will discuss the rural-urban divide & the role of newspapers, reporting beyond the county line and new challenges in community journalism.
The WNA has a block of rooms at the Best Western Derby Inn. Rates are $80 on Thursday, Aug. 24, and $99 on Friday, Aug. 25. Call 715-479-1600 and ask for the Wisconsin Newspaper Association block by July 24. Dormitory-style lodging is also available on the Trees For Tomorrow campus for $50 per night.

Learn More About the 70th Annual Trees Retreat
Register for the Trees Retreat
Daily Reporter names Yovino associate publisher/editor

Daily Reporter and Wisconsin Law Journal Editor-in-Chief Joe Yovino has been promoted to associate publisher/editor position of both publications. 

Yovino started at The Daily Reporter and Wisconsin Law Journal as its web editor in 2009 and took over the editor position in April 2015. The Oak Creek resident has been in journalism for 21 years in both the Chicago and Milwaukee markets.

As part of the restructuring, former Associate Editor Dan Shaw is now the managing editor for both The Daily Reporter and Wisconsin Law Journal.

Nick Bjork, publisher of the Daily Journal of Commerce, a sister publication of The Daily Reporter and Wisconsin Law Journal, has been named group publisher. Bjork is based in Portland, Ore.

Read more ...

Joe Yovino
The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report features news and analysis on statewide government and political issues in Wisconsin. The column is available for free publication by WNA-member newspapers only.

Column for the Week of July 10
Challengers line up to take on Paul Ryan

Thinking About Health

"Thinking About Health" by Trudy Lieberman is a twice-monthly column available to any WNA member newspaper. The column is distributed to 17 state newspaper associations through the "Rural Health News Service" and is funded in part by a grant from The Commonwealth Fund.

Column Released July 5
Rural People Will Have Fewer Insurance Choices Next Year

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the week of July 3
7 Wisconsin Spots with Spectacular Food and Stunning ViewsDownload Photos


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of July 10
Wisconsin’s Unemployment Insurance Program
ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Data Viz: Using, Piktochart, Google Fusion,, Graphiq – Thursday, July 20 | 1-2 p.m. Register

Effective Prospecting: Five Steps to More Conversions – Friday, July 28 | 1-2 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

Leveraging Facebook to Grow Your Email Database  Tuesday, July 11 | Noon to 12:30 p.m. Register

How to Create Irresistible Digital Headlines  Tuesday, July 11 | 1-1:30 p.m. Register

Google Is Making the News a Top Priority  Tuesday, July 11 | 2-2:30 p.m. Register

What You Need to Know About Selling Video and Mobile Advertising  Wednesday, July 12 | Noon to 12:30 p.m. Register

The True Art of Onboarding - When, How and Why  Wednesday, July 12 | 1-1:30 p.m. Register

How to Crank up the Sales Leads  Wednesday, July 12 | 2-2:30 p.m. Register

2017 Innovation Mission Top Takeaways  Thursday, July 13 | Noon to 12:30 p.m. Register

Engagement: Top 5 Audience Challenges  Thursday, July 13 | 1-1:30 p.m. Register

3 Pillars of Media Transformation: Events, Promotions and Marketing Services  Thursday, July 13 | 2-2:30 p.m. Register

Inside Look: The Secrets of Driving Digital Transformation  Thursday, July 27 | 2-2:30 p.m. Register

Why Buy Now?  Tuesday, Aug. 22 | 2-2:45 p.m. Register
  • FREE MEMBER CONTENT: Download the latest content from the Capitol Report, Wisconsin Center for Investigative Journalism, Thinking About Health, Discover Wisconsin and WISTAX Facts.
  • CAREERS - BUY - SELL - TRADE: View the latest career opportunities, resumes and "for sale" listings. Available positions:
    • Sports Reporter/Assistant Editor – Daily Jefferson County Union, Fort Atkinson
    • City Editor – Kenosha News
    • Assistant Editor – Agri-View
    • Community Reporter/Page Designer/Photographer – Unified Newspaper Group
    • Sports Editor – The Star, Sun Prairie/The Courier, Waterloo
    • Managing Editor – DeForest Times-Tribune
    • Editor – Lake Geneva Regional News
    • Paginator – Lake Geneva Regional News
    • Reporter – Monroe County Herald
    • FOR SALE: Small town community newspaper – The Marion Advertiser
    • FOR SALE: Printing equipment – Wisconsin Newspress, Plymouth 
    • FOR SALE: Weekly Newspaper – The Chilton Times Journal
  • SHARE YOUR NEWS: Staff changes, promotions, celebrations, milestones and success stories. We want to hear from you!
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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