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Wisconsin Newspaper Association

Weekly Briefing
Thursday, March 29, 2018


Deerfield Elementary School student Ian Waltz cheers at the Kohl Center as the Deerfield boys basketball team played in the state tournament. This photo by Walker Jaroch appeared on the front page of the March 22 issue of The Deerfield Independent.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to

Online registration is open for the 2018 WNA Convention & Trade Show, which will be held April 12-13 at the Sheraton Madison Hotel near downtown Madison.

See the full speaker lineup and the schedule at

Register For The Convention

Hotel deadline extended through Friday, March 30

If you missed the hotel reservation deadline for the upcoming WNA convention, you're in luck. The deadline has been extended through Friday, March 30! Book your room at the Sheraton Madison Hotel for $119 per night online or by calling 608-251-2300. 

Important Dates

Friday, March 30
Deadline to reserve a table at the career fair

Friday, March 30
Deadline to reserve an ad in the Better Newspaper Contest awards tab

Saturday, April 7
Convention registration rates increase
Reserve a hotel room ►
Musicians sought for the WNA band

Do you have some musical talent that you like to share? We're looking for more musicians (especially a piano player) to join the WNA band during the 2018 WNA Convention & Trade Show! The band will perform from 5-6 p.m. Friday, April 13, at the Sheraton Madison Hotel during a reception prior to the Better Newspaper Contest Awards Banquet.

The band plays by ear, but there will be a rehearsal Friday afternoon before the show. So far, the band consists of Peter Weinschenk, editor of The Record-Review in Edgar, on guitar; Tim Lyke, publisher of the Ripon Commonwealth Press, on trombone; and Nathaniel Shuda, editor of The Oshkosh Northwestern, on violin.

All musicians are welcome. Contact WNA Executive Director Beth Bennett at or 608-283-7621 if you're interested in joining the fun.

Join the WNA Band ►
Featured Speakers
Jeffrey Sonderman
Deputy Executive Director & Executive Vice President
American Press Institute
Rick Schlesinger
Chief Operating Officer
Milwaukee Brewers
Jill Geisler
Bill Plante Chair in Leadership and Media Integrity
Loyola University Chicago
Fellow in Women’s Leadership
Newseum Institute
Convention Schedule at a Glance
Thursday, April 12

2017 Better Newspaper Contest winning entries; Raffle baskets to benefit WNA Foundation

1-2 p.m.
Untangling the 2018 Election: Public Opinion & Voting Patterns in Wisconsin
Charles Franklin, Marquette University Law School Poll; Craig Gilbert, Milwaukee Journal Sentinel; Marty Kaiser, Democracy Fund

2-2:15 p.m.
Networking Break

2:15-3:15 p.m.
Getting Outside Our Footprint
Chris Rhoades, Enterprise Publishing

Operating as a Tax-Exempt News Organization
Mike Wittenwyler, Godfrey & Kahn

3:15-3:30 p.m.
Networking Break

3:30-4:30 p.m.
WNA Legislative Panel
Beth Bennett, WNA; Susan Rowell, NNA; Andrew Johnson, Dodge County Pionier; Tony Smithson, Bliss Communications

4:30 p.m.
WNA & AP Annual Meetings

5-6 p.m.
Trade Show Reception

6-7:30 p.m.
Dinner Program: How a reader revenue-first business will improve your journalism
Jeffrey Sonderman, deputy executive director and executive vice president, American Press Institute

7:30-10 p.m.
President's Reception and WNA Foundation Casino Night Fundraiser
Friday, April 13

8 a.m.
Registration and Trade Show open (Complimentary Breakfast in Trade Show served until 9 a.m.); Better Newspaper Contest awards on display

9-9:50 a.m.
Kickoff Session
Rick Schlesinger, chief operating officer of the Milwaukee Brewers

10-11 a.m.
Solutions Journalism I
Carolyn Robinson, Solutions Journalism

Metrics 101: How to Start Tailoring What You Measure
Jeffrey Sonderman, American Press Institute

Advanced Google Tools for Web Scraping & Data Visualizations
Mike Reilley, University of Illinois-Chicago

Selling Against Social Media
Chris Rhoades, Enterprise Publishing

11-11:20 a.m.
Networking Break

11:20 a.m. - 12:20 p.m.
Solutions Journalism II
Carolyn Robinson, Solutions Journalism

Don't Shoot the Messenger: Publisher Liability for Advertising
Brendan Healey, Mandell Menkes

Advanced Google Tools for Storytelling and Mobile Reporting
Mike Reilley, University of Illinois-Chicago

Panel: Taking Flight with Drone Journalism
Mike De Sisti, Milwaukee Journal Sentinel; Anthony Wahl, The (Janesville) Gazette

12:20-1:45 p.m.
Honors Luncheon
Jill Geisler, Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago; Branen High School Scholarships, WCMA Better Newspaper Contest Awards

2-3 p.m.
Career Fair

Navigating Public Records Disputes

Tools Your Newsroom Should Be Using
Sara Konrad Baranowski, (Iowa Falls) Times Citizen

Prospecting That Pays
Tim Smith, consultant

3-3:30 p.m.
Networking Break

3:30-4:30 p.m.
Make Every Word Count
Chuck Melvin, Milwaukee Journal Sentinel

Rethinking Your Social Media Approach
Julia Haslanger, engagement consultant

Communicating & Collaborating Across Generations
Tim Smith, consultant

Advertising Idea Exchange

4:30-5 p.m.
Networking Break

5-6 p.m.
Awards Reception

6-9 p.m.
Better Newspaper Contest Awards Banquet
Visit the Convention Website
Download a Printable Schedule & Registration Form
Try your luck during Casino Night

Back by popular demand, join us for the WNA Foundation's Casino Night Fundraiser at 7:30 p.m. on Thursday, April 12!

Play poker, blackjack, roulette and craps at the WNA Convention & Trade Show for a chance to win exciting prizes, like an Amazon Echo and more.

For every $10 donation made, players will receive $100 in casino chips. Exchange your winnings at the end of the night for raffle tickets. The more you win at the tables, the more chances you get to win prizes (and everyone gets at least one ticket!)

Download the convention app

Download the Attendify app and search for "2018 WNA Convention" to access the convention registration portal, schedule, speaker bios, trade show vendors and more on your mobile device. Create your own custom schedule, network with your colleagues, receive push notifications and review speakers on your iPhone or Android!

Download on the App Store ►
Get it on Google Play ►
Help us stop tariffs on newsprint

The News Media Alliance, along with other members of the Stop Tariffs on Printers and Publishers (STOPP) Coalition, are fighting the unwarranted preliminary countervailing and antidumping duties imposed this year by the Department of Commerce on Canadian imports of uncoated groundwood paper, which includes newsprint used by newspapers, printers and other publishers. Combined, these duties climb as high as 32 percent.

The government is now collecting these duties at the border, and Canadian manufacturers are already passing these new taxes on to newspapers. The Alliance has heard these tariffs have driven up newsprint prices by 20-30 percent. Newsprint supplies have tightened and some newspapers are being told that orders cannot be met.

As the International Trade Commission (ITC) begins its final investigation in this case, the Alliance and STOPP are working to stop these tariffs from becoming final.

Help Needed Now: Newspapers can help us in this fight by doing two things:

  1. Let your readers know what is at stake by publishing the op-ed by Alliance President & CEO David Chavern, and by writing your own editorial. Newspapers such as the Tampa Bay Times and the Green Valley News have run excellent editorials outlining the damaging impact these tariffs will have on newspapers.
  2. Contact your governor, and representatives and senators in the U.S. Congress, and ask them to request that the ITC reject these newsprint tariffs. Members of Congress will be in congressional districts/states from March 26-April 6, so this is also a good time for a personal meeting or to contact them in their local offices.
We have provided talking points on the issue that you can use in editorials or in communications with members of Congress/governors.

If your newspaper has run an editorial or has sent a letter to policymakers, let us know by sharing them with Alliance Public Policy assistant Sarah Blood.

Thank you for your support in our effort to defeat newsprint tariffs. 

If you have any questions please contact Alliance Senior VP, Public Policy, Paul Boyle.
Read WNA's advisory on the STOPP coalition ►
Learn more about STOPP and join the coalition ►
Newsprint tariffs in the news

Here's a recap of editorials and news coverage from Wisconsin regarding the newsprint tariffs:
WNA Foundation names five 'Future Headliners'

Five rising stars working in the Wisconsin newspaper industry have been named "Future Headliners" by the Wisconsin Newspaper Association Foundation.

The recognition program – first launched in 2014 – honors emerging new leaders (age 30 and under) in the news media industry who display good character, leadership and professionalism not only at work, but in the communities they serve.

The Future Headliners will be honored Friday, April 13 during the annual WNA Convention and Trade Show at the Sheraton Madison Hotel.

The 2018 Future Headliner honorees are:

Future Headliners show a commitment to impacting the newspaper industry in a positive manner and will serve as ambassadors for the WNA throughout the next year. They were selected from a pool of nominees for performing their jobs to a high standard and being committed to furthering their knowledge and abilities.

The Future Headliners program is made possible by the WNA Foundation, a nonprofit organization that supports programs that foster excellence in journalism, engage current and former newspaper leaders and invest in our communities. The Foundation solicits, manages and disburses funds and other resources for the benefit of Wisconsin’s newspaper industry.

Read more about this year's Future Headliners ►
Ryan Broege
Editor, Brodhead Independent-Register
Erin Caughey
Special projects designer, Milwaukee Journal Sentinel
Kasi Greenwood
Assistant editor, The Dodgeville Chronicle
Amber Levenhagen
Community reporter, Unified Newspaper Group in Verona
Bryan Wegter
Sports page designer/writer, The Janesville Gazette
Rutledge named Distinguished Wisconsin Watchdog

Raquel Rutledge, a Pulitzer Prize-winning investigative reporter at the Milwaukee Journal Sentinel, has been named the 2018 recipient of the Distinguished Wisconsin Watchdog Award. The award recognizes an individual’s extraordinary contributions to open government or investigative journalism in Wisconsin and is a highlight of the eighth annual Wisconsin Watchdog Awards reception and dinner, set for April 19.

Read more ►
Info sought on historic newspapers

The WNA is seeking historical information on former Wisconsin newspapers that are being added to the National Digital Newspaper Program, a partnership between the National Endowment for the Humanities and the Library of Congress. The information will be used to create brief historical essays on each of the following titles:

Title Publisher Location Years of Publication
Wausau Pilot Wausau, Marathon Co., Wis. 1896-1940
Wisconsin Tobacco Reporter Edgerton, Rock Co., Wis. 1877-1950
Vernon County Censor  Viroqua, Vernon Co., Wis. 1865-1955
Washburn Times Washburn, Bayfield Co., Wis. 1896-1976
Northern Wisconsin Advertiser Wabeno, Forest Co., Wis. 1898-1925
Ladysmith News Ladysmith, Rusk Co., Wis.  1905-1905
Ladysmith News and Ingram News Ladysmith, Rusk Co., Wis.  1905-1906
Ladysmith News Ladysmith, Rusk Co., Wis.  1906-1907
Ladysmith News-Budget Ladysmith, Rusk Co., Wis.  1907-1927
Wauwatosa News Wauwatosa, Milwaukee Co., Wis. 1900-1948
Baraboo News Baraboo, Sauk Co., Wis. 1884-1911
Baraboo Weekly News Baraboo, Sauk Co., Wis. 1912-197?
Wisconsin Weekly Blade Madison, Dane Co., Wis. 1916-1925
Nord Stern La Crosse, La Crosse Co., Wis 1856-1921
Sonntagsbote Milwaukee, Milwaukee Co., Wis. 1906-1912
Sonntagsbote und der Seebote Milwaukee, Milwaukee Co., Wis. 1912-1922
Kinder-Post (Children's Supplement to "Der Herold") Milwaukee, Milwaukee Co., Wis. 1883-1884
Jugend-Post (Children's Supplement to "Der Herold") Milwaukee, Milwaukee Co., Wis. 1884-1895
La Nostra Terra Hurley, Iron Co., Wis.  1904-1911[?]
Our Land=Nostra Terra Hurley, Iron Co., Wis.  1912[?]-1913
Iron County News Hurley, Iron Co., Wis.  1913-1950
Odanah Star Ashland, Ashland Co., Wis.  1912-1916
Ashland Chronicle Ashland, Ashland Co., Wis.  1916

If you have any historical information to share, please contact WNA Communications Director James Debilzen at


The WNA has one more $50 stipend available for any member who wants to attend the free "Beyond the Headlines: Wisconsin's Water Future" workshop (details below) to help cover costs for transportation and food. The stipend is available on a first-come, first-serve basis. Please contact WNA Communications Director James Debilzen at for more information.

Get the scoop on Wisconsin's water

How has the state's rich water heritage shaped the resource of today, its regulation and use? What are the issues we face with both quantity and quality? What solutions will assure clean and plentiful water for the future? Where do we find and how do we use data that allow us to understand and further the story of Wisconsin's water?

"Beyond the Headlines: Wisconsin's Water Future" is a half-day workshop that will provide reporters and interested public with background, resources and tips for covering news about Wisconsin's water. The workshop will be held from 1-5:30 p.m. on April 26 at the Pyle Center, 702 Langdon St., Madison.

"Beyond the Headliners: Wisconsin's Water Future" is a project of the Wisconsin Humanities Council, in partnership with the Wisconsin Newspaper Association, and others in Madison. It is funded in part by a grant from the Mellon Foundation, in partnership with the Pulitzer Prizes.

The workshop will be moderated by Ron Seely, an award-winning science and environmental journalist who wrote for the Wisconsin State Journal for nearly 35 years. There is no fee to register.

Read more and register ►
Request a stipend ►
Nominations sought for NNA's Amos, McKinney & Phillips Awards

The National Newspaper Association is seeking nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
For more information and forms, visit

Read more ►
Kenosha News names new executive editor

The Kenosha News announced last week that Bob Heisse has been hired as the newspaper's executive editor. Most recently, Heisse was executive editor of The Times of Northwest Indiana, based in Munster. He also served as executive editor of the State Journal-Register of Springfield, Ill.; the Centre Daily Times of State College, Pa.; and city editor of The Patriot-News, Harrisburg, Pa. He served as president of the Associated Press Media Editors in 2012 and president of the Associated Press Media Editors Foundation in 2013 and 2014. His new duties with the News begin April 23.

Read more ►
The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. The byline should read “By”. Proper attribution to is appreciated.

EDITORS: Please include the following tagline at the end of the column – “The Capitol Report is written by editorial staff at, a nonpartisan, Madison-based news service that specializes in coverage of government and politics, and is distributed for publication by members of the Wisconsin Newspaper Association.”

Column for the Week of April 2
Legislators ponder next steps on bills that failed to pass this session
Download column ►

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of April 2
10 Unique Tacos in Wisconsin

Download column ►
Fiscal Facts

Weekly facts from the Wisconsin Policy Forum, the state’s leading resource for nonpartisan state and local government research and civic education.

NOTE TO EDITORS: “Fiscal Facts” replaces “WISTAX Facts,” which was produced by the Wisconsin Taxpayers Alliance. The Wisconsin Taxpayers Alliance and Public Policy Forum merged on Jan. 1, 2018, and is now the Wisconsin Policy Forum.

Column for the Week of April 2
Nearly $600 Million in School Referenda on April 3rd Ballot
Download column ►
Online Media Campus is a partnership of the Southern Newspaper Publishers Association, the Wisconsin Newspaper Association Foundation and press associations throughout the United States and Canada, offering high-quality, low-cost online training to media professionals. The cost is $35 per webinar. Webinar packages are also available.

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.
Upcoming Webinars
Friday, April 13 at 1 p.m.
Writing Amazing Sales Emails
Presenter: Ryan Dohrn, founder of media sales strategy firm Brain Swell Media
Register ►
Thursday, April 19 at 1 p.m.
Making Digital Audio Part of Your Daily Routine
Presenter: Megan Rohrbacher, Portsmouth Herald/Edge Radio
Register ►
Archive Spotlight
Online Media Campus offers access to more than 200 archived training webinars! Check out the featured archived webinars below or see what's available in the editorial, revenue, digital age, management, technology and circulation categories.
Getting The Best Out of Yourself and Your Sales Team 
Presenter: Coaching and Sales Institute (CSI) founder Tom Stoyan
Register ►
Increase Your ROI on Sales Calls 
Presenter: Tim Smith, management skills, customer service and sales trainer
Register ►
Prospecting That Pay$
Presenter: Kelly Wirges, founder of ProMax Training & Consulting
Register ►
Classifieds 2017: Feast or Famine?
Presenter: Janet DeGeorge, president of Classified Executive Training & Consulting
Register ►
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at
Upcoming Webinars
Tuesday, April 17 at 2 p.m.
Beyond the Click – Other measurable actions that should be part of your digital campaigns
Presenter: Brock Berry, founder and CEO of Adcellerant
Register ►
WNA members get a discounted rate of $15 per Inland Press Association webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at
Upcoming Webinars
Monday, April 9 at 2 p.m.
How much revenue are you losing to ad fraud?
Presenter: Casey Hester, Vice President/Customer Success, Dev/Con Detect
Register ►
Monday, April 16 at 2 p.m.
Are your site and programmatic stack as secure as you think they are?
Presenter: Casey Hester, Vice President/Customer Success, Dev/Con Detect
Register ►
Wednesday, April 18 at 2 p.m.
Show them the money: Testimonials and case studies that make the best sales aids
Presenter: Charity Huff, Managing Partner, Maroon Ventures
Register ►
Wednesday, May 16 at 10:30 a.m.
Selling our unique strength: Audience. The special selling advantage of niche and special sections
Presenter: Charity Huff, Managing Partner, Maroon Ventures
Register ►

There is no charge for members of the WNA to place help wanted ads on the WNA's website. Use the submission form on the website to post your ad or submit your ad by email to Ads will appear online for 30 days and are included in the Weekly Briefing.

Current Openings
Advertising Sales Coordinator – EagleHerald, Marinette
Reporter - General Assignment – Ripon Commonwealth Press
General Manager/Advertising Director – The Herald, Jasper, Ind.
Lead Media Services Specialist – Kenosha News
Higher Education Reporter – Wisconsin State Journal
Editor – Amery Free Press
Reporter – Waukesha Freeman
Account Executive – Kenosha News
Lifestyle Editor – Sun Prairie Star
Visit WNA Career's page ►
Submit a job listing ►
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to
Submit a Buy-Sell-Trade listing ►
For Sale

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500

Copy waxer – We are searching for a Daige-type copy waxer in working order. We occasionally use the waxer for mocking up a special section. Contact or call Gary Ridderbusch at Vilas County News-Review at 715-479-4421.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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Copyright © 2018 Wisconsin Newspaper Association, All rights reserved.

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