A weekly newsletter for members of the Wisconsin Newspaper Association, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, March 22, 2018

Major Problems

Protesters enter Old Main, the University of Wisconsin-Stevens Point's administration building, Wednesday for a sit-in to protest a proposal to cut 13 liberal arts majors at the college. This photo by Alexandra Wimley appeared on the front page of today's Stevens Point Journal.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to

Online registration is open for the 2018 WNA Convention & Trade Show, which will be held April 12-13 at the Sheraton Madison Hotel near downtown Madison.

See the full speaker lineup and the schedule at

Register For The Convention
Book your hotel room by Wednesday

Take advantage of our discounted room rate during the 2018 WNA Convention & Trade Show! The WNA has a block of rooms available for $119 per night at the Sheraton Madison Hotel, 706 John Nolen Drive, Madison.

The deadline to reserve your room at this special rate is Wednesday, March 28.

Reserve a hotel room ►
Try your luck during Casino Night

Back by popular demand, join us for the WNA Foundation's Casino Night Fundraiser at 7:30 p.m. on Thursday, April 12!

Play poker, blackjack, roulette and craps during the WNA Convention & Trade Show for a chance to win exciting prizes, including an Amazon Echo. All proceeds benefit the WNA Foundation.

Players can purchase vouchers on-site worth $100 in chips for every $10 donation. At the end of the night, players will receive one raffle ticket for every $50 worth of chips they turn in (and everyone gets at least one ticket!)

Salute your staff with an ad in the Better Newspaper Contest awards tab

Celebrate your newspaper staff’s accomplishments and congratulate your colleagues in this year’s Better Newspaper Contest results tab. The WNA is selling signature, quarter-, half- and full-page ads in the results tab, which will be distributed following the Better Newspaper Contest Awards Banquet on April 13. Proceeds benefit the WNA Foundation. The deadline to reserve an ad is Friday, March 30.

See rates and reserve your ad ►
Reserve your table at the Career Fair

WNA members are encouraged to participate in the Career Fair, set to begin at 2 p.m on April 13, during the WNA Convention & Trade Show. The Career Fair will follow the Honors Luncheon, during which the state's best media students will be honored. College students will be encouraged to visit each newspaper’s table, equipped with resumes and portfolios to share with prospective employers. The deadline to reserve a table is Friday, March 30.

Learn more and register ►
Download the convention app

Download the Attendify app and search for "2018 WNA Convention" to access the convention registration portal, schedule, speaker bios, trade show vendors and more on your mobile device. Create your own custom schedule, network with your colleagues, receive push notifications and review speakers on your iPhone or Android!

Download on the App Store ►
Get it on Google Play ►
Visit the Convention Website
WNA meets with D.C. lawmakers to discuss newsprint tariffs

A contingent of WNA members travelled to Washington, D.C., last week where they visited the offices of Speaker Paul Ryan (R-Janesville), Sen. Tammy Baldwin (D) and Sen. Ron Johnson (R). The group also spoke with the staffs of Reps. Ron Kind (D-LaCrosse), Mark Pocan (D-Madison) and Glen Grothman (R-Campbellsport).

The discussions focused on the pending threat of permanent tariffs on newsprint shipped to the U.S. via Canadian mills. The preliminary tariffs, which were assessed by the Department of Commerce in January and March, respectively, on Canadian imports are the result of a petition filed by one company, North Pacific Paper Company (NORPAC), an outlier in the paper industry that is looking to use the U.S. government for its own financial gain.   

For more detailed information on the threat that these tariffs bring to the newspaper industry, please read the letter that was distributed last week to the Wisconsin congressional delegation.

Representing Wisconsin in D.C. were Kris O’Leary and Kevin, John and Lucinda Flink, T.P. Printing Company; Andrew and Laura Johnson, Wisconsin Free Press Group; Tony Smithson, Bliss Communications, Inc.; and Beth Bennett, Wisconsin Newspaper Association.

Read WNA's letter to Wisconsin's congressional delegation ►
Join the STOPP coalition today

Members of the printing, publishing and paper-producing industries, which employ more than 600,000 workers, have announced the formation of Stop Tariffs on Printers & Publishers (STOPP), a coalition to fight proposed countervailing duties (CVD) and anti-dumping duties (AD) on imports of Canadian uncoated groundwood papers, such as newsprint. Please join the WNA in supporting the STOPP Coalition – become a member of the coalition today by going to and adding your company name to the list of those opposing the proposed countervailing and anti-dumping duties.

Read WNA's advisory on the STOPP coalition ►
Learn more about STOPP and join the coalition ►
Please stop running the AB70 ads

The Wisconsin Legislature has completed most of its work for this legislative cycle without taking up Assembly Bill 70, which would have allowed municipalities to publish meeting proceedings on their websites instead of in local newspapers. Thanks to our members and your advocacy on this issue, AB70 is no longer a threat.

Please discontinue the publication of the WNA's house ads opposing the bill.

AB731 approved by state Senate

A bill that will make free distribution newspapers eligible to publish public notices in municipalities that do not have a paid distribution newspaper was approved Tuesday by the state Senate and will go to Gov. Scott Walker for his consideration. Assembly Bill 731 seeks to address coverage gaps in some parts of the state where communities no longer have a paid circulation newspaper that is eligible to publish public notices. The bill was approved Feb. 20 by the Assembly on a voice vote.

Get the scoop on Wisconsin's water

How has the state's rich water heritage shaped the resource of today, its regulation and use? What are the issues we face with both quantity and quality? What solutions will assure clean and plentiful water for the future? Where do we find and how do we use data that allow us to understand and further the story of Wisconsin's water?

"Beyond the Headlines: Wisconsin's Water Future" is a half-day workshop that will provide reporters and interested public with background, resources and tips for covering news about Wisconsin's water. The workshop will be held from 1-5:30 p.m. on April 26 at the Pyle Center, 702 Langdon St., Madison.

"Beyond the Headliners: Wisconsin's Water Future" is a project of the Wisconsin Humanities Council, in partnership with the Wisconsin Newspaper Association, and others in Madison. It is funded in part by a grant from the Mellon Foundation, in partnership with the Pulitzer Prizes.

The workshop will be moderated by Ron Seely, an award-winning science and environmental journalist who wrote for the Wisconsin State Journal for nearly 35 years. There is no fee to register.

The WNA is offering six $50 stipends to members who want to attend the workshop to help cover costs for transportation and food. The stipends are available on a first-come, first-serve basis. Please contact WNA Communications Director James Debilzen at for more information.

Read more and register ►
Request a stipend ►
The rise of 'fake news' is producing a record number of journalism majors

MARKETWATCH | The news business has been an iffy career choice since the rise of free online news, with struggling media outlets shedding staff, and the advent of “fake news” and President Donald Trump’s many criticisms of the press have presented challenges for the industry. So who would voluntarily embark on a journalism career these days? Quite a lot, it turns out. Applications have jumped at journalism schools across the country. 

Read more ►
As towns lose their newspapers, disease detectives are left flying blind

STAT | Epidemiologists rely on all kinds of data to detect the spread of disease, including reports from local and state agencies and social media. But local newspapers are critical to identifying outbreaks and forecasting their trajectories. Without local reporting, it’s harder to follow an outbreak and assess its progress.

Read more ►
Nominations sought for NNA's Amos, McKinney & Phillips Awards

The National Newspaper Association is seeking nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
For more information and forms, visit

Read more ►
Evavold named editor in Minnesota

Ross Evavold has joined the Echo Press in Alexandria, Minn., as its editor. Evavold's long newspaper career has primarily been in western Wisconsin. For more than two decades he was editor of the Chippewa Herald, a daily newspaper in Chippewa Falls that was named best daily in its circulation class four times by the WNA. While there, Evavold was also general manager of Chippewa Valley Newspapers, and editor of the Chippewa Valley Business Report, a quarterly regional business magazine. Evavold, who also served as sports editor at three newspapers, is a past president of the Wisconsin Associated Press Editors Association.

Read more ►
One way to avoid the accidental sales jibe

Selling and sailing have a lot in common. Consider the jibe, writes advertising columnist John Foust. There are times when a sales person sails downwind. The sales conversation is positive and the prospect is showing genuine interest. Then all of a sudden, something puts the entire presentation at risk. At those times, the veteran sales person knows to be on guard for an uncontrolled jibe.

Read more ►
The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. The byline should read “By”. Proper attribution to is appreciated.

EDITORS: Please include the following tagline at the end of the column – “The Capitol Report is written by editorial staff at, a nonpartisan, Madison-based news service that specializes in coverage of government and politics, and is distributed for publication by members of the Wisconsin Newspaper Association.”

Column for the Week of March 26
Turnover in the Legislature significant, but not unusual
Download column ►

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of March 26
8 Local Businesses to Help Jumpstart Your Spring Fever

Download column ►
Fiscal Facts

Weekly facts from the Wisconsin Policy Forum, the state’s leading resource for nonpartisan state and local government research and civic education.

NOTE TO EDITORS: “Fiscal Facts” replaces “WISTAX Facts,” which was produced by the Wisconsin Taxpayers Alliance. The Wisconsin Taxpayers Alliance and Public Policy Forum merged on Jan. 1, 2018, and is now the Wisconsin Policy Forum.

Column for the Week of March 26
Key Contests for April 3rd Voters
Download column ►
Online Media Campus is a partnership of the Southern Newspaper Publishers Association, the Wisconsin Newspaper Association Foundation and press associations throughout the United States and Canada, offering high-quality, low-cost online training to media professionals. The cost is $35 per webinar. Webinar packages are also available.

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.
Upcoming Webinars
Friday, April 13 at 1 p.m.
Writing Amazing Sales Emails
Presenter: Ryan Dohrn, founder of media sales strategy firm Brain Swell Media
Register ►
Thursday, April 19 at 1 p.m.
Making Digital Audio Part of Your Daily Routine
Presenter: Megan Rohrbacher, Portsmouth Herald/Edge Radio
Register ►
Archive Spotlight
Online Media Campus offers access to more than 200 archived training webinars! Check out the featured archived webinars below or see what's available in the editorial, revenue, digital age, management, technology and circulation categories.
Getting The Best Out of Yourself and Your Sales Team 
Presenter: Coaching and Sales Institute (CSI) founder Tom Stoyan
Register ►
Increase Your ROI on Sales Calls 
Presenter: Tim Smith, management skills, customer service and sales trainer
Register ►
Prospecting That Pay$
Presenter: Kelly Wirges, founder of ProMax Training & Consulting
Register ►
Classifieds 2017: Feast or Famine?
Presenter: Janet DeGeorge, president of Classified Executive Training & Consulting
Register ►
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at
Upcoming Webinars
Tuesday, April 17 at 2 p.m.
Beyond the Click – Other measurable actions that should be part of your digital campaigns
Presenter: Brock Berry, founder and CEO of Adcellerant
Register ►
WNA members get a discounted rate of $15 per Inland Press Association webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at
Upcoming Webinars
Monday, April 9 at 2 p.m.
How much revenue are you losing to ad fraud?
Presenter: Casey Hester, Vice President/Customer Success, Dev/Con Detect
Register ►
Monday, April 16 at 2 p.m.
Are your site and programmatic stack as secure as you think they are?
Presenter: Casey Hester, Vice President/Customer Success, Dev/Con Detect
Register ►
Wednesday, April 18 at 2 p.m.
Show them the money: Testimonials and case studies that make the best sales aids
Presenter: Charity Huff, Managing Partner, Maroon Ventures
Register ►
Wednesday, May 16 at 10:30 a.m.
Selling our unique strength: Audience. The special selling advantage of niche and special sections
Presenter: Charity Huff, Managing Partner, Maroon Ventures
Register ►

There is no charge for members of the WNA to place help wanted ads on the WNA's website. Use the submission form on the website to post your ad or submit your ad by email to Ads will appear online for 30 days and are included in the Weekly Briefing.

Current Openings
Reporter - General Assignment – Ripon Commonwealth Press
General Manager/Advertising Director – The Herald, Jasper, Ind.
Lead Media Services Specialist – Kenosha News
Higher Education Reporter – Wisconsin State Journal
Editor – Amery Free Press
Reporter – Waukesha Freeman
Account Executive – Kenosha News
Lifestyle Editor – Sun Prairie Star
Circulation Director – The Journal Times, Racine
Visit WNA Career's page ►
Submit a job listing ►
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to
Submit a Buy-Sell-Trade listing ►
For Sale

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500

Copy waxer – We are searching for a Daige-type copy waxer in working order. We occasionally use the waxer for mocking up a special section. Contact or call Gary Ridderbusch at Vilas County News-Review at 715-479-4421.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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