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Wisconsin Newspaper Association

Weekly Briefing
Thursday, October 26, 2017

Hunter hunkers down

A duck hunter returns to his blind Monday morning along the Rock River near Riverside Park in Janesville. This photo by Anthony Wahl appeared on the front page of The Gazette on Tuesday.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
Public notice recertification paperwork due Tuesday, Oct. 31 

Editor's note: The following message from Wisconsin Department of Administration Procurement Specialist Bill Goff was recently sent to Wisconsin newspapers. It is being reprinted here as a courtesy for WNA members who may have missed the instructions.

Good afternoon,

I have created each newspaper's application and prepopulated it with the information I have in my database. For all of our convenience, I have created a website for you to retrieve your newspaper recertification paperwork.
Please click on this link: and scroll through the newspaper names to find your newspaper. Click on your newspaper name to open your recertification paperwork, which will open in Acrobat. Please look over the information and make any changes by marking through the existing information and handwriting the correct information on the form. This will help me update the Wisconsin Newspaper Database.
If the fonts listed on your application are correct you do not need to do anything with the fonts section. However, if you are changing your fonts, you will need to mail your correct font printed out from your equipment in all lower case “abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz” with no spaces. Emailing this to me will not be acceptable.
If the column widths are correct you do not need to do anything with the columns section. However, if your column widths are changing please make the change on the application by marking through it and handwriting in the correct width. Remember column widths are to be in picas not inches. If you are not familiar with the size of a pica it is 1/6”. If you measure in inches please divide by 6 to find the pica size. Please refrain from giving me a combination of picas and points (i.e. 18p4) as this is time consuming to convert to a fraction of picas. Just to inform you, in the beginning when I began working on this project five years ago I did not understand the response for column width as 18p4. I would enter it in the database as 18.4. I now know better. Please pay close attention to the column width if you have submitted them as the combination of picas and points. I may need to correct them due to my earlier mistakes.
If your Tax ID Number is correct you do not need to do anything to your TIN. Only if the Tax ID Number is wrong or you are changing it, I will need you to mail your W-9 along with your paperwork.
Please remember to update your parent company information as well, if applicable.
Action items from the newspaper:

  • Signed application form
  • Verification of paid circulation (such as Post Office form PS-3526, audit bureau of circulation, circulation verification council, verified audit circulation, or the same method you have used in the past)
  • Tear sheet of legal notice section of your newspaper
  • If applicable a printout of fonts with font name, style, and size from your equipment
  • If applicable send your W-9 only if it is incorrect on the prepopulated application
You may scan and email:
  • Signed application form
  • Verification of paid circulation
  • W-9

However, the tear sheet of your legal notice section from your newspaper and your font changes must be mailed, via U.S. Postal Service, back to me at the address in my signature block.
Scans of your Legal Notice Section from your newspaper and font changes are not acceptable.
Please have all this information back to me by Tuesday, October 31, 2017.

If you have questions please contact me.
Thank you,
Bill Goff
Procurement Specialist
State Bureau of Procurement
Division of Enterprise Operations
Department of Administration
101 E Wilson St, 6th Floor
Madison, WI 53703-3405
Direct Line: 608-266-1002
Work Hours: 7AM – 4PM

Talking journalism at Ripon College

Adjunct Professor Ian Stepleton on Thursday hosted a panel of media professionals during his journalism class at Ripon College. The panelists answered questions from students and discussed challenges facing journalism today and ethical issues journalists encounter on the job. Stepleton is also the editor of the Ripon Commonwealth Press. Pictured here, from left, are Taima Kern, editor of the Fond du Lac Reporter; Nathaniel Shuda, editor of the Oshkosh Northwestern; Steven Sorenson, a practicing attorney and former journalist; and WNA Communications Director James Debilzen. – Ian Stepleton photo
Your Better Newspaper Contest questions answered 

There are only three weeks left to submit your entries for the 2017 WNA Better Newspaper Contest! While you're busy gathering submissions, we thought we'd share the answers to some of the questions we've received lately:

Q: Stories should appear as a single PDF (Ex: the first page and jump of a story appear as a single two-page PDF), but our newsroom doesn't have a version of Adobe that allows us to combine PDFs into a single file. What should we do? 

A: Try using the PDF “printing” method described in this article OR using a third-party extension, app or website that combines PDF pages for free, like PDFSam. Need answers to other PDF-related questions, like how to downsize files? Try our PDF help sheet.

Q: If a category has a limit of 2 entries per reporter or reporter team, and a coworker and I were to submit an entry as a reporter team, would we be able to submit two additional entries each in that category as individuals?

A: No. If the category has a limit of two entries per reporter or reporter team and one team entry was submitted, the individuals who made up that team could submit one more entry in that category. Another way to look at it is that an individual's name can only appear within two entries (or whatever the entry limit is for a particular category).

Q: Can the same article be submitted in two different categories?

A: Yes. On occasion, there may be a story that is part of another entry or would qualify for more than one category. Unless the category instructions prohibit entry in multiple or specific other categories (example: Category 13 – Breaking News), entries may overlap. That being said, they still must fit the criteria for both categories.

Do you have a question that wasn't answered here? Email WNA Member Services Director Julia Hunter.

Now accepting college contest entries

The 2017 Wisconsin College Media Association Better Newspaper Contest portal is now open!

This year's contest includes several new categories, including Collegiate Journalist of the Year, Breaking News Reporting, Public Affairs Reporting, In-Depth Story, Arts and Entertainment Story, News Photography, Feature Photography, Sports Photography, Infographic, Page Design, Use of Multimedia and Newspaper Promotion.

The entry divisions have also been adjusted. Entry divisions are now divided as: 

  • Division A: published weekly or daily OR undergraduate enrollment of 7,500 or more
  • Division B: published monthly or bi-monthly OR undergraduate enrollment of 7,499 or less

Read more

See Contest Categories and Rules
Enter the Contest
Last chance to submit Golden Gavel Award entries

The State Bar of Wisconsin is accepting entries for its annual Golden Gavel Award competition, which honors journalists who have helped enhance the public’s understanding of the justice system. The contest is open to stories that were broadcast or published between July 1, 2016 and June 30, 2017. There is no fee to enter the contest. The submission deadline is Friday, Oct. 27. Newspapers may also enter the Golden Gavel Award contest through the WNA’s Better Newspaper Contest portal.

Read more

We're still looking for contest judges!

Later this year, members of the Iowa Newspaper Association will judge the 2017 WNA Better Newspaper Contest. Right now, they need our help judging their contest.

INA still needs 20 more WNA members to sign up by the end of this week to help judge their news, advertising and college contests. Volunteers will receive assignments by Nov. 1 and have approximately three weeks to complete judging. With the exception of four mail-in categories, all judging will be done online using the Better Newspaper Contest portal.

Read more

Tell the WNA: Does your community have a littering ordinance?

The WNA is seeking information about local littering ordinances, specifically ordinances that include references to the distribution of newspapers.

Does your community have a littering ordinance? If so, please email WNA Communications Director James Debilzen at with a copy of the ordinance.

Your help is greatly appreciated.
Change made to postal delivery schedule in November

The U.S. Postal Service has made a little-noticed change to its "No Delivery" holiday schedule that could affect some dailies and twice- and tri-weeklies in November, according to David Thompson, executive director of the Kentucky Press Association.
Originally, when it released its 2017 No Delivery day schedule, the postal service listed Friday, Nov. 10 as a holiday in celebration of Veterans Day. But somewhere along the way this year, the postal service had a change of plans. Now, it will be open and delivering on Friday, Nov. 10, but there will be NO delivery on Saturday, Nov. 11. That’s the true Veterans Day.
If you saw the original list of holidays and planned your production schedule around it (maybe you rescheduled preprints for Saturday, Nov. 11, or you’ve told advertisers you won’t be publishing on Friday, Nov. 10) you’ll have to change those plans.

You're Invited: Wisconsin Newspaper Hall of Fame Banquet & Fundraiser

Celebrate two industry visionaries and support the WNA Foundation by attending the Wisconsin Newspaper Hall of Fame Banquet & Fundraiser next month in Madison.

The 2017 inductees are former Milwaukee Journal Sentinel Editor Marty Kaiser and Watertown Daily Times Managing Editor Tom Schultz.

The event will be held Nov. 16 at The Madison Club, 5 E. Wilson St., Madison, with a reception at 6 p.m. featuring a cash bar and the WNA Foundation Giving Tree auction, and dinner at 7 p.m. The induction ceremony will immediately follow dinner.

Tickets are $55 per person or $500 for a table of 10, and can be purchased online or over the phone at 608-283-7622. 

Proceeds will benefit the WNA Foundation, a not-for-profit organization established in 1980 to enhance the quality and future of Wisconsin's newspapers and the communities they serve. The WNAF is still seeking congratulatory ads and corporate sponsorships. The deadline for inclusion in the event program is Nov. 1

Buy Banquet Tickets
Sign Up For a Sponsorship/Congratulatory Ad
Endres named assistant editor of Monroe Times

Susan Endres recently accepted a promotion to assistant editor at the Monroe Times. She is a native of Chippewa Falls. Endres started at the Times in January 2014 as the education reporter and page designer after earning her bachelor’s degree in journalism and English with an emphasis in creative writing from the University of Wisconsin-Madison. In the new position, she will work with the editor to produce strong local news coverage.

Read more

Timmons named suburban weekly editor

Eric Timmons has joined the River Valley Media Group as the editor of the La Crosse suburban weekly newspapers. Timmons, a native of Ireland, is a graduate of Maynooth University, where he majored in French and geography. Soon after college, Timmons, ventured into journalism through an internship at BBC Northern Ireland.

In 2008, Timmons moved across the Atlantic and landed in Illinois. There, he put his skills to work as a city and county reporter for the Galesburg Register Mail. Three years later, Timmons joined the Moline Dispatch in the Quad Cities, where he covered politics for five years.

Read more

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. Jeff Mayers, the president of, is a former editor and reporter for the Associated Press and a former political writer for the Wisconsin State Journal.

Column for the Week of Oct. 30
Food stamp bills seek to promote healthier eating

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Oct. 30
Celebrate Autumn’s Last Hurrah with this Wisconsin Checklist


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of Oct. 30
Access to High-Speed Internet Shows Regional Divide
Thinking About Health

"Thinking About Health" by Trudy Lieberman is a twice-monthly column available to any WNA member newspaper. The column is distributed to 17 state newspaper associations through the "Rural Health News Service" and is funded in part by a grant from The Commonwealth Fund.

Column Released Oct. 16
Nibbling Away at the Affordable Care Act

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Engaging Readers with Email Newsletters – Thursday, Nov. 9 | 1 p.m. Register

What Works and What Doesn't For Site Design – Thursday, Nov. 16 | 1 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

No webinars are currently scheduled.
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at

Build and Sustaining a Productive Sales Team and Culture: Part 2 – Wednesday, Nov. 8 | 2 p.m. Register
View the latest career opportunities and submit your own job listing or resume on the WNA's careers page. Available positions:
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500

Weekly Newspaper – The Chilton Times Journal, a weekly newspaper with a circulation of 3,000 serving Calumet County since 1857, is for sale. For more information, contact Betty Schilling at 920-849-9256.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

Seeking newspaper drop boxes. If your circulation department has any you are looking to part with, we’d be happy to make an offer to take them off your hands. Please contact Mike Mathes, Delta Publications, Kiel, WI. 920-894-2828 or email
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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