A weekly newsletter for members of the WNA, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, November 23, 2017
The staff of the Wisconsin Newspaper Association extends a heartfelt “Happy Thanksgiving” to all our members.

First state champions in school history

Members of the Lodi High School football team react to head football coach Dave Puls doing a dance move during a pep rally held after the Blue Devils captured their first-ever state title. This photo by Sam Rodriguez appeared on the front page of Thursday's Lodi Enterprise.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to

VIDEO: Schultz, Kaiser inducted into Wisconsin Newspaper Hall of Fame

If you missed last week's annual Wisconsin Newspaper Hall of Fame Banquet & Fundraiser, we've got you covered. Hear from Watertown Daily Times Managing Editor Tom Schultz and former Milwaukee Journal Sentinel Editor Marty Kaiser as they discuss their careers and the current state of journalism in this video of the Hall of Fame induction ceremony.
Contests remain open for high school, college publications

Young journalists at high school and college newspapers still have plenty of time to submit entries for the Wisconsin College Media Association (WCMA) and WNA Foundation High School Better Newspaper Contests.

The deadlines for the scholastic contests are:

  • WCMA Better Newspaper Contest: 11:59 p.m. on Monday, Dec. 18
  • High School Better Newspaper Contest: 11:59 p.m. on Friday, Dec. 22

Visit College Contest Site and Download Rules
Visit High School Contest Site
and Download Rules

UW panel to discuss health care policy, ethics and journalism

The Center for Journalism Ethics is hosting a panel on health care policy, ethics and journalism on Nov. 29 at the Overture Center in Madison. The panelists are health care journalist Sarah Cliff of Vox, associate professor Paul Kelleher of the University of Wisconsin-Madison's Department of Medical History and Bioethics and health care reporter David Wahlberg of the Wisconsin State Journal.

Read more

Are you promoting the Pulse of America shopping survey?

The WNA has partnered with Pulse Research to conduct a comprehensive shopping survey of newspaper readers across the state. The goal is to help you generate more revenue in 2018 by providing audience data that can be used in sales presentations. Help us reach the minimum sample size by Jan. 2, 2018, by promoting the survey in your market!

Here are five ways you can help

SPJ Madison holiday party to raise money for student publications

The Madison chapter of the Society of Professional Journalists, in conjunction with the Capitol press corps, will hold its annual holiday party and raffle from 6-9 p.m. on Thursday, Dec. 14. Proceeds from the raffle will benefit the Daily Cardinal and the Badger Herald, the two student newspapers at UW-Madison. All area journalists and journalism supporters are encouraged to attend the free event, held at the Argus Bar, 123 E. Main St. in Madison.

Read more

Boost your recruitment ad revenue with CNA's ad networks

Sell ads for chances to win a $100 gift card!

Customized Newspaper Advertising, which manages the WNA's 2x2/2x4 and classified ad networks, is offering a "Reignite Recruitment" sales promotion that benefits advertisers and gives newspapers that sell into the network a chance to win a $100 gift card.

During the promotion, advertisers who buy any two consecutive recruitment network ads will receive 50 percent off the second ad. Newspapers will receive one entry per every ad package sold into a drawing to win a $100 Visa gift card.

See promotion details and rules
Learn more about the WNA/CNA Ad Networks


Mathes welcomed as licensed lay pastor

Mike Mathes, publisher of the Tri-County News in Kiel, was installed as Licensed Lay Pastor, Minister of Faith Formation, at St. Peter's United Church of Christ in Kiel on Nov. 5. In a brief ceremony, Pastor Christopher Ross, right, presided over the installation, which recognized licensure through the Northeast Association of the Wisconsin Conference of the UCC. Mathes serves the church in a part time role.
New reporter joins Monroe County Herald

Nicole Vik of Park Rapids, Minn., has joined the staff of the Monroe County Herald as a reporter. Vik, who was a staff reporter for the twice-weekly Park Rapids Enterprise since February 2016, will be responsible for Sparta school coverage as well as other area school feature and board coverage, along with circuit court reporting, feature writing and social media responsibility. She attended the University of Minnesota-Duluth, majoring in English and has also majored in film and production classes from the Art Institutes of Internal Minnesota in Minneapolis. 

Read more

Why ask questions in headlines?

Consumers are naturally drawn to headlines which promise benefits or announce relevant news. In this month's "Ad-libs" column, John Foust explores good and bad examples of effective advertising headline writing.

Read more

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. Jeff Mayers, the president of, is a former editor and reporter for the Associated Press and a former political writer for the Wisconsin State Journal.

Column for the Week of Nov. 27
What does data say about the effects of Act 10?

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Nov. 27
December Events to Get You in the Holiday Spirit


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of Nov. 27
Wis. Constitution Follows Pattern of U.S. Constitution
ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Doing More With Less in Your Newsroom – Thursday, Dec. 7 | 1 p.m. Register

Free and Cheap Tools Your Newsroom Should Use – Thursday, Dec. 14 | 1 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

No webinars are currently scheduled.
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at

No webinars are currently scheduled.
View the latest career opportunities and submit your own job listing or resume on the WNA's careers page. Available positions:
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500
Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

Seeking newspaper drop boxes. If your circulation department has any you are looking to part with, we’d be happy to make an offer to take them off your hands. Please contact Mike Mathes, Delta Publications, Kiel, WI. 920-894-2828 or email
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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