A weekly newsletter for members of the WNA, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, September 28, 2017

Future firefighter?

Kiel Fire Department member Kyle Preissner assists Nathan Kaufmann as he handles a fire hose to project water at a set of targets during Rick's Piggly Wiggly's Pumpkin Fest. This photo by Mike Mathes appeared in Thursday's Tri-County News in Kiel.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
Contest time is finally here

The 2017 Better Newspaper Contest contest website is now live! We look forward to seeing your best work from the last year. The contest submission deadline is 11:59 p.m. Nov. 13. Awards will be presented during the WNA Convention on Friday, April 13, 2018 in Madison.

New categories for this year include Best Localized National Story, Best Use of Humor in Advertising, Best Large Ad, Best Small Ad, Best Annual Niche Publication and Best Ongoing Niche Publication. Changes have been made to the instructions in other categories, so please read them carefully before submitting your entries.

Download rules and instructions and submit your contest entries here. 

Wondering what you've won in years past? Access Better Newspaper Contest Winner tabs dating back to 2010

What else is finally here? The WNA's new website

The WNA launched its new website yesterday, bringing a much-needed upgrade to There are a few more pages we’re working to finish up, but overall, the website is ready for visitors and we’re excited to show off its many new and improved features.

See what's new

Message From The President

Consider donating to hurricane relief efforts for our colleagues

Dear WNA members:

We’ve all seen images of the destruction left in the wake of hurricanes Harvey and Irma in Texas and Florida. We’ve also heard countless stories of heroism and selfless acts of charity despite the hardships residents continue to face.

Most of these stories have been relayed by reporters, photographers and videographers, editors, press operators, newspaper carriers and countless others who play a role in delivering the news. Many continued to go to work to record these historic events and keep the public informed while their own homes were being damaged or destroyed in the storms.
There’s a tradition in our industry of sending some bit of comfort to newspapers that are embroiled in difficult situations, whether it’s a natural disaster or a local story that has captivated the attention of the nation. This support is often shown through the delivery of pizzas or donuts to the newsroom and notes of encouragement.
With that spirit in mind, I’m asking WNA members to consider making financial donations to relief efforts for our southern newspaper colleagues.
The Florida Press Association has offered to accept donations and distribute funds to newspapers that were affected by Hurricane Irma. Donations can be sent to Florida Press Foundation, 610 Crescent Executive Court, Lake Mary, FL 32746-2111. Be sure to indicate the funds are for “Hurricane Irma Newspaper Relief.”
Meanwhile, Michael Hodges, chief executive officer of the Texas Press Association, said there are 121 newspapers in the counties that were declared disaster areas following Hurricane Harvey. The TPA does not have a donation fund established and is assisting members through other non-financial means, but Hodges suggests making donations to the National Newspaper Association Foundation, c/o Carol Pierce, P.O. Box 5737, Arlington, VA 22205, and to earmark the funds for disaster training.
Thank you for your consideration.
John Ingebritsen
WNA President
Publisher, Morris Newspapers of Wisconsin, Lancaster
WNA participating in shopping survey

The WNA has partnered with Pulse Research to conduct a comprehensive shopping statewide survey of WNA-member audiences with the goal of helping you generate more revenue in 2018.

There is no cost to the association or you.


  • Survey promotion will start Oct. 4 and run until we reach a statewide sample of 400.
  • A survey promotion ad will be automatically placed through the WNA's ad network, but we also ask you to regularly promote the survey in your paper and on your website. Click here to download the ads.
  • Each week we will get an update from Pulse on the survey sample.
  • Pulse will deliver the survey results in Mid-January 2018
In early 2018, your revenue teams will have current shopping information of your audience that they can use in very effective presentations to help your local businesses.

If you have any questions, please contact Taylor Waind at Pulse Research.
Make plans for National Newspaper Week

The 77th anniversary of National Newspaper Week (NNW) runs Oct. 1-7.  The annual observance celebrates and emphasizes the impact of newspapers to communities large and small all over. Materials are now available for download at

Read more

Time's up: Statement of Ownership filings due Friday

Oct. 1 is the deadline for paid distribution newspapers to file the Statement of Ownership, Management and Circulation form (PS Form 3526) with your postmaster. Since Oct.1 falls on a Sunday this year, plan to submit your form by the close of business on Sept. 29.

Read more and download forms

Woodward acquires West Branch Communications

Woodward Communications, Inc. of Dubuque, Iowa, announced Sept. 22 that it will acquire West Branch Communications of Mount Vernon, Iowa, from Jake Krob and Stuart Clark. The sale of the company is scheduled to close on Sept. 29. The newspaper group will become part of WCI’s Community Media Division, which consists of six weekly newspapers, including three Wisconsin weeklies, the Verona Press, Oregon Observer and Stoughton Courier Hub, along with five shopper publications.

Read more

Hall of Fame Banquet & Fundraiser tickets, sponsorship available

The Wisconsin Newspaper Association Foundation will induct Watertown Daily Times Managing Editor Tom Schultz and former Milwaukee Journal Sentinel Editor Marty Kaiser into the Wisconsin Newspaper Hall of Fame on Thursday, Nov. 16 in Madison.

The event is open to the public, relatives and friends and co-workers of the inductees are encouraged to attend.  The 2017 Hall of Fame induction ceremony will be held at The Madison Club at 5 E. Wilson St., with a reception at 6 p.m. and dinner at 7 p.m. The induction ceremony will immediately follow dinner.

Tickets are $55 per person or $500 for a table of 10, and can be purchased online.

Corporate sponsorship and congratulatory ads are also available.

Read more

Buy Tickets for the Hall of Fame Banquet & Fundraiser
Reserve a Hotel Room

Chronotype honored

The Rice Lake Chamber of Commerce during its annual banquet and awards ceremony on Sept. 14 honored the Rice Lake Chronotype with a Century Award for serving the area for more than 100 years. Pictured here, from left, receiving Century Awards are Samantha Edstrom for Bank Mutual, Jim Dorrance for the Rice Lake Chronotype and Rocky VanGilder for American Excelsior. Giving the awards were Chris Fitzgerald and Josh Johnson. – Valerie Leair photo
Miller joins Democrat Tribune

Janelle Miller, a Boscobel native, has been named the editor of The Democrat Tribune in Mineral Point. Miller succeeds Sara Lomasz Flesch, who stepped down as the editor, but will continue to report on the city council and write features.

Read more

Massingill named Monroe Times editor

Emily Massingill has joined the staff of the Monroe Times as its editor. Massingill has been a freelance writer for the Monroe Times and other publications for the last four years. Prior to that, she was the editor of The Gazette of Pecatonica and Winnebago, Ill., and the Tempo of Byron, Ill.

Read more

Daniel Henry Beenen

Daniel Henry Beenan, whose ecclectic career included a stint as a journalist for the Star Times newspaper in Milwaukee, died June 22, 2017. He was 80.

In addition to his work as a journalist, Beenan worked for American Motors, herded sheep in Montana, sold ice cream in Washington, D.C., sold chocolate at the then-new Chocolate Factory in Milwaukee and, for almost 35 years, worked for Marie's Auto Body in Milwaukee.

A private funeral service was held.

Read the obituary

What golf teaches us about advertising

Regardless of skill level, golf holds plenty of lessons for the business of selling and creating advertising, writes advertising columnist John Foust. In this month's column, Foust – an admittedly terrible golfer – highlights 10 lessons you can take from the country club to your next sales call.

Read more

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. Jeff Mayers, the president of, is a former editor and reporter for the Associated Press and a former political writer for the Wisconsin State Journal.

Column for the Week of Oct. 2
‘Constitutional carry’ bill receiving mixed responses in the Legislature

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Oct. 2
6 Ideas for Fall Fun in Wisconsin | Download Photo


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of Oct. 2
Wisconsin’s Governor has Broad Budget Veto Powers
Thinking About Health

"Thinking About Health" by Trudy Lieberman is a twice-monthly column available to any WNA member newspaper. The column is distributed to 17 state newspaper associations through the "Rural Health News Service" and is funded in part by a grant from The Commonwealth Fund.

Column Released Sept. 27
Medicaid Still a Target of Healthcare Reform

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

How to Sell the Value of Digital Without Overselling Your Client – Friday, Sept. 29 | 1-2 p.m. Register

Automatic InDesign: Part 2 – Friday, Oct. 6 | 1-2 p.m. Register

Six Ways to Make Your FOIA/Public Records Requests More Effective – Thursday, Oct. 12 | 1-2 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

No webinars are currently scheduled.
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at

When digital disruption comes to town: How small-market newspapers are thriving – Tuesday, Oct. 3 | 2 p.m. Register

How to Leverage Your AAM Data with Advertisers: Part 1 – Tuesday, Oct. 17 | 2 p.m. Register

Build and Sustaining a Productive Sales Team and Culture: Part 1 – Tuesday, Oct. 24 | 2 p.m. Register

How to Leverage Your AAM Data with Advertisers: Part 2 – Wednesday, Oct. 25 | 2 p.m. Register

Build and Sustaining a Productive Sales Team and Culture: Part 2 – Wednesday, Nov. 8 | 2 p.m. Register
View the latest career opportunities and submit your own job listing or resume on the WNA's careers page. Available positions:
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads on the Buy-Sell-Trade page for free. Submit your ads by email to

  • Small town community newspaper – The Marion Advertiser
  • Printing equipment – Wisconsin Newspress, Plymouth 
  • Weekly Newspaper – The Chilton Times Journal
  • Electrical parts (sensors) for a hand-fed Auto Labe labeling machine
  • Seeking newspaper drop boxes.
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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