A weekly newsletter for members of the WNA, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, December 7, 2017

Goofing around with the Big Guy

Braeden Larson, 6, of Ripon, whispers a secret into Santa's attentive ear last week during Breakfast with Santa at J's BBQ in Ripon. This photo by Maic D'Agostino appeared on the front page of Thursday's Ripon Commonwealth Press.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
WNA directory updates due Dec. 22

The WNA emailed leaders at full business member newspapers this week seeking assistance in updating our records for the next Wisconsin Newspaper Directory. The email contained a copy of the data WNA currently has on file for each publication and instructions for submitting corrections.

The deadline to submit updated information is 5 p.m. on Friday, Dec. 22. Corrections can be sent by email to or faxed to 608-283-7631. When sending corrections, please also include a copy of your 2017 Statement of Ownership, Management and Circulation.

We'll be reaching out to associate business member publications, campus newspapers and other members soon for updated information.

Have questions or didn't receive a copy of your newspaper's information? Email WNA Communcations Director James Debilzen or call 608-283-7623.

Proposed newsprint tariffs threaten small-town newspapers

The Wisconsin Newspaper Association and other state and national newspaper associations are working together to address anti-dumping and countervailing duty petitions that could result in steep increases in the cost of newsprint. The WNA encourages members to contact Congressional representatives to oppose these petitions.

Learn more about this issue from the News Media Alliance

Use the buttons below to find contact information for your representatives.

Contact Your Representatives
Contact Your Senators
Support a good cause during the WNA Foundation's Giving Tree Fundraiser

Give the WNA Foundation a boost this holiday season and we'll send you a newspaper-themed ornament as a token of our appreciation.

The WNA Foundation is continuing its Giving Tree Fundraiser until Dec. 31 — or until our virtual tree is empty. Your donation to the WNA Foundation helps fund educational initiatives, student journalism programs, fellowships and more.

Learn more about the Giving Tree and other ways to help the WNA Foundation

Cap Times marking 100th anniversary Tuesday with panel discussion

The Cap Times in Madison will celebrate its 100th anniversary with a special, free edition of Cap Times Talks on Tuesday, Dec. 12 at the Hall of Ideas in the Monona Terrace Convention Center. Cap Times editors Paul Fanlund, John Nichols and Dave Zweifel will be on a panel discussing the paper's past, present and future, with the talk moderated by former Wisconsin Public Radio host Joy Cardin. The discussion starts at 7 p.m., but the doors will open at 6 p.m. for appetizers and a cash bar.

Read more

SPJ-Madison's Dec. 14 holiday party benefits student publications

The Madison chapter of the Society of Professional Journalists, in conjunction with the Capitol press corps, will hold its annual holiday party and raffle from 6-9 p.m. on Thursday, Dec. 14. Proceeds from the raffle will benefit the Daily Cardinal and the Badger Herald, the two student newspapers at UW-Madison. All area journalists and journalism supporters are encouraged to attend the free event, held at the Argus Bar, 123 E. Main St. in Madison. Please bring a dish to pass.

Read more

High school, college contest deadlines are coming up

Deadlines are approaching for young journalists at high school and college newspapers to submit entries for the Wisconsin College Media Association (WCMA) and WNA Foundation High School Better Newspaper Contests.

The deadlines for the scholastic contests are:

  • WCMA Better Newspaper Contest: 11:59 p.m. on Monday, Dec. 18
  • High School Better Newspaper Contest: 11:59 p.m. on Friday, Dec. 22
Don't forget: As part of the WCMA Better Newspaper Contest, the WNA has partnered with the Madison chapter of the Society of Professional Journalists to recognize student journalists who promote knowledge of the First Amendment through news and editorial writing in the John Patrick Hunter First Amendment Contest. A $250 award will be split between two winners – one for news writing and one for editorial writing.

Visit College Contest Site and Download Rules
Visit High School Contest Site and Download Rules
Free design webinar offered for high school journalists

Kevin Slimp, a renowned expert on newspaper technology and design, is offering a free webinar for all high school newspapers through his Newspaper Academy online community. The webinar – "The Basics of Newspaper Design for High School Journalists" – will be held from 2:30-3:15 p.m. on Tuesday, Dec. 12. There is no cost for high school groups to participate, and registration is limited to 100 high schools.

Read more

Are you promoting the Pulse of America shopping survey?

The WNA has partnered with Pulse Research to conduct a comprehensive shopping survey of newspaper readers across the state. The goal is to help you generate more revenue in 2018 by providing audience data at no cost to you that can be used in sales presentations. Help us reach the minimum sample size by Jan. 2, 2018, by promoting the survey in your market! In return for your efforts, you will be entitled to receive the statewide newspaper readership data.

Here are five ways you can help

Boost your recruitment ad revenue with CNA's ad networks

Sell ads for chances to win a $100 gift card!

Customized Newspaper Advertising, which manages the WNA's 2x2/2x4 and classified ad networks, is offering a "Reignite Recruitment" sales promotion that benefits advertisers and gives newspapers that sell into the network a chance to win a $100 gift card.

During the promotion, advertisers who buy any two consecutive recruitment network ads will receive 50 percent off the second ad. Newspapers will receive one entry per every ad package sold into a drawing to win a $100 Visa gift card.

See promotion details and rules
Learn more about the WNA/CNA Ad Networks

Ronquist expanding role to RiverTown Multimedia

Neal Ronquist, publisher of the Superior Telegram and other newspapers in Forum Communication's Duluth, Minn., group, is taking on additional publisher duties for RiverTown Multimedia, which is also owned by Forum. Ronquist has led the Duluth group for three years and will now oversee operations for the New Richmond News, Hudson Star Observer, River Falls Journal and Pierce County Herald in Ellsworth, as well as other RiverTown properties in Minnesota.

Read more

Helen Everson

Helen Viola Everson, longtime editor and publisher of the Edgerton Reporter, died Nov. 27 in the care of her family at her home. She was 98.

Helen and her husband, Harland, purchased the Edgerton Reporter in 1951 and she devoted her efforts to building the newspaper. She continued to be the “boots on the ground” for nearly 30 years beginning when Harland was elected to the Wisconsin State Assembly (1970-1982). The newspaper received many national and state awards while Helen was publisher.

Helen is survived by her daughters Diane Everson, Edgerton, and Carol (Steve Yttri) Everson, Franklin, Wis.; and two grandsons, Eric and Tyler Yttri. She was preceded in death by her husband, Harland; parents; sisters; and brother.

A funeral service was held Monday afternoon in Edgerton.

Read the obituary

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. Jeff Mayers, the president of, is a former editor and reporter for the Associated Press and a former political writer for the Wisconsin State Journal.

Column for the Week of Dec. 11
New commission seeks to overhaul school funding formula

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Dec. 11
10 Holiday Gift Ideas Perfect for the Wisconsinite in Your Life | Download Photos


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of Dec. 11
Legislative branch found at all levels in state
ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Free and Cheap Tools Your Newsroom Should Use – Thursday, Dec. 14 | 1 p.m. Register

Making Video Work in Your Newsroom – Friday, Jan. 12 | 1 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

No webinars are currently scheduled.
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at

No webinars are currently scheduled.
View the latest career opportunities and submit your own job listing or resume on the WNA's careers page. Available positions:
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500
Copy waxer – We are searching for a Daige-type copy waxer in working order. We occasionally use the waxer for mocking up a special section. Contact or call Gary Ridderbusch at Vilas County News-Review at 715-479-4421.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

Seeking newspaper drop boxes. If your circulation department has any you are looking to part with, we’d be happy to make an offer to take them off your hands. Please contact Mike Mathes, Delta Publications, Kiel, WI. 920-894-2828 or email
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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