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Wisconsin Newspaper Association

Weekly Briefing

Thursday, April 27, 2017
WNA's new ad service needs your support

The Wisconsin Newspaper Association's advertising sales division is undergoing changes. Beginning May 1, display ad sales on behalf of WNA members will transition back to in-house management using the name Targeted Advertising Services.

Targeted Advertising Services is being led by WNA Advertising Services Director Tom Johnson, who will be responsible for selling and managing display ad sales on behalf of our members.

The new WNA ad service will also begin aggressively pursuing digital advertising sales for your benefit, but we need your help to get started.

We're asking members to donate one run-of-site ad position on their website to create a new digital ad network. The digital ad network will add to Targeted Advertising Sales' offerings for current and potential clients and will help strengthen the WNA and the services we provide for you.

For more information, contact Advertising Services Director Tom Johnson at or 608-283-7625.

Donate Online Ad Position
Need help building ads? Contact us today!

We're hearing great feedback on the WNA's recently launched Targeted Ad Builder program, which aims to provide members with a fast, affordable option for design services. 

If you haven't already signed up for a free trial, be sure to do so soon! It's a limited time offer and participating members will receive up to five complimentary ad builds, which can include spec ads, change ads and new builds. Subsequent design services are as low as $7.50 per ad. See more here.

The average turnaround time for an ad build is 12 hours. Rush requests are fulfilled in two to four hours and revisions are completed in about 90 minutes.

We look forward to talking with you soon about ad building solutions for your publication(s). 

Free up your staff to focus on selling today! To get started, contact WNA Member Services Director Julia Hunter at 608-283-7622 or

Last call for WNA Directory updates

WNA members who haven't already submitted updated staffing and contact information, should do so no later than 5 p.m. on Friday, April 28. (That's tomorrow!)

Publishers should have received a copy of the information the WNA has on file, with a request for any updates or changes. If you did not receive this information or have any other questions, contact WNA Communications Director James Debilzen at

Washington Post's Jenna Johnson speaks tonight at UW-Eau Claire

Washington Post political reporter Jenna Johnson, who has been covering Donald Trump on the campaign trail and in the White House, will speak at the 2017 Devroy Forum at 7 p.m. Thursday in UW-Eau Claire's Schofield Auditorium. The event is free and open to the public.

The Devroy Forum also will feature the awarding of the next Devroy Fellowship to a UW-Eau Claire journalism student, who will spend three weeks as an intern at The Washington Post.

Read more ...

How to fly drones for journalism in the U.S.

Are you considering adding a drone to your newsroom's reporting arsenal? There's a lot you need to know first. In a column for Poynter, the Yakima (Wash.) Herald-Republic's Will McDonald reviews the basic dos and don'ts for using drones for journalism.

RELATED: UW-Madison hosting "Drone Journalism School" June 16-18

Read more ...

Fuhrmann named to national Emerging Leaders Council

Lauren Fuhrmann, associate director of the Wisconsin Center for Investigative Journalism, is among 10 mid-career professionals selected for the first Institute for Nonprofit News Emerging Leaders Council, a peer group of business and news leaders who will meet for a year to work on news industry challenges, build support networks and develop professional skills.

Fuhrmann is vice president of the Madison Pro Chapter of the Society of Professional Journalists. She was among five young leaders in the inaugural group of “Future Headliners” honored in 2014 by the Wisconsin Newspaper Association.

Read more ...

Photo by Jentri Colello for the Wisconsin Center for Investigative Journalism
'Future Headliner' Anderson joining BizTimes Media

Waukesha Freeman education reporter Lauren Anderson – who was named a WNA "Future Headliner" in 2016 – announced Thursday on Twitter she was stepping down to accept a position with BizTimes Media in Milwaukee.

Anderson spent the last two-and-a-half years at The Freeman and previously served as a reporter for the Lodi Enterprise and DeForest Times-Tribune.

William 'Bill' L. Beckman

William “Bill” L. Beckman, of Lake Mills, a former salesman for The Country Today and the Wisconsin State Farmer, died April 19 after a hard-fought battle with pancreatic cancer. He was 87.

Beckman had spent the last 20 years attending shows and encouraging farmers to subscribe to the State Farmer. He "figured he had handed out as many as 100,000 copies of the farm weekly at shows," according a story by the newspaper.

Funeral services were held April 22.

Read the Wisconsin State Farmer's story

Read the obituary

Newsroom Success Strategies: Hold editorials to highest standard

A common element to the most effective editorials is they leave an impression or prompt a reaction. But above all, writes columnist Jim Pumarlo, editorials should be held to the highest standards of journalism. They must be accurate and they must be accountable.

Read more ...

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Rural Journalism: Tracking Agriculture - Thursday, May 18 | 1-2 p.m. Register

What Would Sammy Do? Top Priorities for Sales Today - Thursday, May 25 | 1-2 p.m. Register

Building a Strong Service Directory to Increase Revenue - Wednesday, June 7 | 1-2 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). Register for all LMA webinars at

Time and Territory Management: Get Out and Do It! - Thursday, May 11 | 2-2:30 p.m.

A Social Marketing Solution: Why Reviews Matter - Tuesday, May 16 | 2-2:30 p.m.

3 Years Later: The Further Adventures of Billy Penn - Tuesday, May 23 | 2-2:30 p.m.

Digital Agency Best Practices - Tuesday, May 30 | 2-2:30 p.m.
WNA members can take advantage of reduced registration rates for webinars on Kevin Slimp's Newspaper Academy online community, featuring some of the most highly sought after trainers and speakers in the newspaper industry. Register for all Newspaper Academy webinars at

Tim Smith: Sales Webinar - Improving Communication Skills - Thursday, May 4 | 2 p.m.

Ed Henninger: News Design 101 - All Basics, No Bull - Thursday, May 25 | 10 a.m.

Ed Henninger: 10 Surefire Ways to Improve Newspaper Design - Thursday, June 1 | 10 a.m.

Tim Smith: Selling Print in a Digital World - Thursday, June 1 | 2 p.m.

Richard Hollow: 10 Legal Questions Newspapers Ask - Thursday, June 22 | 1 p.m.
  • FREE MEMBER CONTENT: Download the latest content from the Capitol Report, Wisconsin Center for Investigative Journalism, Thinking About Health, Discover Wisconsin and WISTAX Facts.
  • CAREERS - BUY - SELL - TRADE: View the latest career opportunities, resumes and "for sale" listings. Available positions:
    • Reporter – Monroe County Herald, Sparta
    • Reporter – Edgerton Reporter
    • Editor – Rock Valley Publishing
    • Digital Sales & Marketing Consultant – Local Matters Digital, Janesville
    • Packaging Supervisor – The Janesville Gazette
    • Summer Internship — Waushara Argus, Wautoma
    • FOR SALE: Small town community newspaper – The Marion Advertiser
    • FOR SALE: Printing equipment – Wisconsin Newspress, Plymouth 
  • SHARE YOUR NEWS: Staff changes, promotions, celebrations, milestones and success stories. We want to hear from you!
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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