A weekly newsletter for members of the Wisconsin Newspaper Association, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, February 15, 2018

No loose laces

Michelle Koss helps her son Connor Gable, 8, put on his new ice skates during the Snow Daze festival in Kenosha's Veterans Memorial Park on Saturday. This photo by Brian Passino appeared on the front page of Tuesday's Kenosha News.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
Election ballots must contain WNAXLP coding on all pages

The newspaper publication of the election ballot is required by Wisconsin law and it is a “public notice.”

Some Wisconsin counties choose to publish the election ballot as a newspaper insertThe ballot insert must include the WNA public notice coding in order for it to be electronically posted on the WNA public notice website.

Regardless of a ballot's location – as an insert or ROP ad in the paper – please be sure to include the WNA public notice code: WNAXLP

If you've already published a ballot that did not include the code, please contact WNA Media Services Director Denise Guttery at or 608-283-7630 to make alternate arrangements.

Andrew Johnson, president of the WNA Foundation and publisher of the Dodge County Pionier in Mayville, addresses a crowd on Feb. 1 at the Milwaukee County War Memorial Center during a presentation on efforts to track down missing photos of Vietnam War veterans who were killed in battle. – Photo courtesy of the War Memorial Center

'A Face for Every Name' makes stop in Milwaukee

A traveling photo display of veterans from Wisconsin who were killed in the Vietnam War was hosted by the Milwaukee County War Memorial Center earlier this month. The "Wisconsin Remembers: A Face for Every Name" display is sponsored by Wisconsin Public Radio, Wisconsin Public Television and the Wisconsin Veterans Museum.

In 2014 and 2015, WNA members helped locate 450 missing photos of the 1,162 Vietnam veterans from Wisconsin who were killed in the war, part of a nationwide effort to find a "face for every name" on the Vietnam Veterans Memorial in Washington, D.C.

During a special Feb. 1 program, WNA Foundation President Andrew Johnson, University of Wisconsin-Milwaukee investigative journalism instructor Jessica McBride and former UW-M journalism student Dylan Deprey spoke about their roles in helping find the missing photos.

Wisconsin was one of the first states in the nation to find all the missing photos of state veterans who were killed in the war. State newspaper associations across the country are working on finding the remaining missing photos. Efforts are now complete in 28 states.

Send us your best shot by the end of the day Friday for a chance to win $150

The WNA is looking for the next photo to grace the cover of the annual Wisconsin Newspaper Directory.

Staff at WNA-member newspapers are invited to submit photos that capture the essence of our great state for consideration to be on the cover on the 2018 directory. The winning photo will be selected by WNA staff and a $150 reward will be sent to the photographer. Submissions should have a strong scenic or human interest element and must be submitted to WNA Communications Director James Debilzen by 5 p.m. on Friday, Feb. 16.

With each submission, please include a high-resolution JPEG or TIFF file, cutline information, and the name of the photographer and newspaper.

Submit a photo ►
Changes coming to state's online circuit court record system

Work is underway to implement 24 recommended changes to the Wisconsin Circuit Court Access (WCCA, often referred to as CCAP) website during the next several months. The changes were recommended by the WCCA Oversight Committee, which was convened in September 2016 to help balance the private and public interests raised when court information is placed on the internet. WNA Executive Director Beth Bennett served on the oversight committee, which met six times throughout 2016 and 2017.

Read the Final Report ►
Read the Action Plan ►
Pictured here, from left, during a presentation at the Kettle Moraine Press Association's fall conference are 2016 Future Headliners Brittany Seemuth, Lauren Anderson, Scott Girard and WNA Communications Director James Debilzen.
Time is running out to honor a rising star at your newspaper

The WNA Foundation is accepting nominations until Friday, Feb. 23 for the Future Headliners program, which will honor up to five up-and-coming young leaders in the newspaper industry. Nominations are open to college students or professionals age 30 and under (as of April 13, 2018) who are currently working in the newspaper industry or studying for a future career in the industry.

Learn more and nominate a Future Headliner ►
Prepare for Sunshine Week March 11-17

WNA members are encouraged to participate in Sunshine Week, an annual nationwide initiative to promote open government. This year's Sunshine Week runs March 11-17.

The goal of Sunshine Week is to spark a nationwide discussion about the critical importance of access to public information. The initiative is sponsored by the American Society of News Editors and the Reporters Committee for Freedom of the Press.

Newspapers can promote Sunshine Week by publishing stories, editorials, columns, cartoons and graphics highlighting government openness. ASNE and RCFP have made several items available in an online toolkit.

Read more about Sunshine Week ►
Open the 2018 Sunshine Week Toolkit ►
Seeking nominations for the Distinguished Wis. Watchdog Award

Nominations are being sought for the eighth annual Distinguished Wisconsin Watchdog Award, recognizing an individual’s extraordinary contributions to open government or investigative journalism in Wisconsin. Nominations are due by Feb. 20 and the recipient will be honored at the Wisconsin Watchdog Awards reception and dinner, scheduled for April 19 at The Madison Club.

Read more ►
Journal Sentinel to host MPI's 'Great Bosses Boot Camp'

Management expert Jill Geisler will lead a one-day interactive workshop on how to be a great newsroom boss during the Mid-America Press Institute's "Great Bosses Boot Camp" March 24 at the Milwaukee Journal Sentinel. The cost is $40 for MPI members and $50 for nonmembers.

Read More ►
Google turns on default ad blocker in Chrome

THE GUARDIAN | Google will start automatically blocking intrusive ads within its Chrome browser for desktop and Android users beginning today. The change, announced in June, will see the dominant browser that is used by more than 56 percent of internet users block some of the most intrusive ads, including full-page prestitial ads, flashing animated ads and auto-playing video ads with sound.

Read more ►
Save time and money with WNA's tearsheet services

Do you need help fulfilling tearsheet requests? WNA-Tear offers a streamlined solution to your existing time-consuming tearsheet process.

WNA-Tear lets newspapers provide electronic tearsheets to advertising customers the morning of publication. Agencies and advertisers get fast and easy confirmation of publication at a cost savings to you. What’s more: a discounted monthly rate is offered for newspapers that have e-edition services with Tecnavia

Contact WNA Media Services Director Denise Guttery by email or at 608-283-7630 for more information and to get started!

Tell me more about WNA-Tear ►
April 12-13, 2018  |  Sheraton Madison Hotel, 706 John Nolen Drive, Madison, WI 53713

Watch for updates in the Weekly Briefing and at

Wisconsin bond

Mark Dobie, left, publisher of the Bozeman (Mont.) Daily Chronicle and former publisher of the Sawyer County Record in Hayward, meets with Peter Fox, professional advisor to the “Exponent” student newspaper at Montana State University, to discuss expanding the existing relationship between the student newspaper and the Chronicle. Fox is executive director of the Park County Community Foundation in nearby Livingston and preceded Beth Bennett as the WNA's executive director.
New managing editor joins Courier Sentinel

Taylor Scott was hired Jan. 23 as the new managing editor of the Courier Sentinel in Cornell, bringing with him a varied background in law, politics and marketing. He majored in pre-law/political science at the University of Wisconsin-Milwaukee and worked for a state senator and an attorney while attending college. His newspaper background includes working as a multimedia marketing consultant at the Chippewa Herald.

Read more ►
Design For Readers
Empty space ... or negative space?

Negative space in a page design is not just something you haven't filled yet, writes Ed Henninger in this month's "Design For Readers" column. Don’t feel like every inch of space must be filled with a visual element. If negative space is called for … use negative space.

Read more ►
The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. The byline should read “By”. Proper attribution to is appreciated.

EDITORS: Please include the following tagline at the end of the column – “The Capitol Report is written by editorial staff at, a nonpartisan, Madison-based news service that specializes in coverage of government and politics, and is distributed for publication by members of the Wisconsin Newspaper Association.”

Column for the Week of Feb. 19
Advocates blast family, medical leave proposals

Download column ►

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Feb. 19
10 Fantastic Ways to Warm Up Inside This Winter

Download column ►
Fiscal Facts

Weekly facts from the Wisconsin Policy Forum, the state’s leading resource for nonpartisan state and local government research and civic education.

NOTE TO EDITORS: “Fiscal Facts” replaces “WISTAX Facts,” which was produced by the Wisconsin Taxpayers Alliance. The Wisconsin Taxpayers Alliance and Public Policy Forum merged on Jan. 1, 2018, and is now the Wisconsin Policy Forum.

Column for the Week of Feb. 19
Wisconsin Property Tax Burden Still Among Nation’s Highest
Download column ►
ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.
Thursday, Feb. 22 at 1 p.m.
Workflow Automation Tools for Newsrooms of Any Size
Presenter: Penny Riordan, manager of digital content partnerships for GateHouse Media
Register ►
Friday, March 2 at 1 p.m.
Flipping Objections on the Spot!
Presenter: Ryan Dohrn, founder of Brain Swell Media
Register ►
Thursday, March 22 at 1 p.m.
Understanding Analytics
Presenter: Sherri Horton, data scientist for GateHouse Media
Register ►
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at
No webinars are currently scheduled.
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at
Tuesday, Feb. 21 at 10:30 a.m.
Core Principles in Establishing a Harassment-Free Workplace

Presenter: Camille Olson, Partner, Seyfarth Shaw LLP
Register ►
Wednesday, Feb. 21 at 2 p.m.
HOW TO: Make Money on Facebook This Year

Presenters: Kim Wilson, Founder, Social News Desk; Christina Tenhundfeld, Senior Audience Development Manager, Simplemost
Register ►
Help Wanted

There is no charge for members of the WNA to place help wanted ads on the WNA's website. Use the submission form on the website to post your ad or submit your ad by email to Ads will appear online for 30 days and are included in the Weekly Briefing.

Current openings:

Visit WNA Career's page ►
Submit a job listing ►
Submit a Resume

Are you seeking work in the Wisconsin newspaper industry? Post your resume on the WNA website for free! Add your resume online or email your name, the type of position you’re seeking (i.e., editorial, advertising, business, etc.), and your resume in PDF or Microsoft Word format to

Submit a resume ►
View resumes ►
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to
Submit a Buy-Sell-Trade listing ►
For Sale

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500

Copy waxer – We are searching for a Daige-type copy waxer in working order. We occasionally use the waxer for mocking up a special section. Contact or call Gary Ridderbusch at Vilas County News-Review at 715-479-4421.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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