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Wisconsin Newspaper Association

Weekly Briefing

Thursday, June 15, 2017

Wausau's 'superhero' adds to his costume, character list

Aaron Vangarde, 27, of Wausau, poses for a photo Monday in a superhero Spider-Man costume as part of his job at the Little Caesars Pizza on Stewart Avenue in Wausau (Read more). This photo by T'xer Zhon Kha appeared on the front page of Wednesday's Wausau Daily Herald.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
This is important: We need you to attend public notice training

With the recent public notice legislative battle fresh in our minds and still not fully resolved, it is important that every WNA member dedicate time and effort to providing quality customer service and publication accuracy when it comes to anything related to public notice.

The WNA will hold a public notice training workshop on July 13 at the Holiday Inn Convention Center in Stevens Point. Registration will open at 11:30 a.m. with lunch and training to begin at noon. The cost is $25 per attendee.

The WNA urges you to consider sending someone from your staff to Stevens Point next month for this discussion.  The afternoon-long session will provide important information on the legal requirements attached to publishing public notices, as well as suggestions on how you might better serve your public notice clients.

"Yes, public notice advertisers are clients and should be treated as such!" said Beth Bennett, executive director of the WNA. "Public notice advertisers are often taken for granted with little attention given to the servicing of the public notice account or the layout/design of a public notice ad."

Bennett will be leading the session and will send each attendee away with a guide on how to retain happy public notice clients, as well as ways to actually enhance your public notice revenue.

Please consider taking ONE afternoon to devote to preserving an important public service/revenue segment of your advertising stream.

During the workshop, we’ll review:

  • State-mandated pricing and typefaces for public notices.
  • The annual application process for Department of Administration certification.
  • Which government entities/private parties are required to publish public notices.
  • How works and how to link directly to your newspaper's online public notice database.
  • Sales/promotion suggestions for public notice advertising
  • Things to do to retain and even grow your public notice advertising revenue
  • Ask us anything! Open discussion period for all questions you may have.

The deadline to register for this event is July 7. Register online or contact WNA Member Services Director Julia Hunter at 608-283-7622 or

Register Online
Related: How to link directly to your paper's public notices online

By simply adding a direct link to your public notices to your website, you can make your newspaper's public notices the first ones your readers see when they access

Download the WNA's list of links and locate your newspaper's custom link to make reviewing your public notices easy and fast for your readers with just one click.

Legislators propose 'Budget Transparency Act'

Two Wisconsin lawmakers are proposing legislation that would combat secretive budget processes that were used in an attempt to water down the state open records law two years ago.

The Wisconsin State Journal reports Sen. Steve Nass, R-Whitewater, and Rep. Scott Allen, R-Waukesha, sought support from colleagues last week for the so-called “Budget Transparency Act.”

It requires public notice of at least 48 hours for budget motions going before the budget-writing finance committee. There is no current law requiring public notice of such motions, which committee members make to propose changing individual parts of the governor’s budget proposal.

Read more ...

Sen. Steve Nass

Rep. Scott Allen
Print ads added to branding campaign

You spoke and we listened. After receiving requests from members, the WNA is now offering print versions of its digital ad campaign to promote the newspaper industry.

The print ads include space to add your newspaper's logo, and the digital ads direct readers to a website that includes an interactive map of local newspapers and highlights recent stories where WNA members are making a difference in their communities.

The ads are available for download in JPG, PDF and InDesign format. Members are welcome to customize the ads, too.

For more information, contact WNA Member Services Director Julia Hunter at 608-283-7622 or or WNA Communications Director James Debilzen at 608-283-7623 or

Download Ads
NNA survey: Newspapers still top choice for local news

People prefer newspapers for their local news over TV and the internet, according to a survey conducted for the National Newspaper Association.

The majority of those who responded, 33 percent, said they preferred newspapers for news about their local community. Thirty percent said they preferred TV (cable/local stations). For community news, local newspapers beat the internet by 3-1, which only received 11 percent of the audience share. Social media came in at just 5 percent, as did radio.

Read more ...

Simpson Street Free Press awarded $50,000 grant

Simpson Street Free Press was recently selected by the Afterschool Alliance and New York Life Foundation to receive a two-year, $50,000 grant award, editor Taylor Kilgore announced this week.

Simpson Street Free Press fields a menu of academic support programs for Dane County students in grades 3-12. Students produce six separate youth newspapers and publish content using various media platforms. Based in south Madison, Simpson Street Free Press also operates book clubs and the all-academics youth center at South Towne Mall.

Simpson Street Free Press plans for the grant will focus on three south Madison middle schools for six sequential semesters and help students prepare for successful transitions to high school.

Read more ...

Related: SSFP to host 'Women in Journalism' panel series

A panel of distinguished local journalists will speak to young people at Simpson Street Free Press on June 27. The event takes place at 5:30 p.m. at the SSFP South Towne newsroom. Molly Beck (Wisconsin State Journal), Amber Walker (The Capital Times), Judy Davidoff (Isthmus), and Saira Anwer (WMTV Ch. 15 News) will field questions from student journalists. Parents and students of all ages are welcome.

Read more ...

'Wisconsin Idea' grant to help student investigative reporting projects

The University of Wisconsin-Madison School of Journalism and Mass Communication and the Wisconsin Center for Investigative Journalism will receive $40,000 for each of the next three years from the Ira and Ineva Reilly Baldwin Wisconsin Idea Endowment to produce student-based investigative reporting.

Hemant Shah, director of the journalism school and a member of the Center’s board of directors, and Dee J. Hall, the Center’s managing editor, will lead the project, “Expanding Student Investigative Reporting to the Borders of Wisconsin.”

Read more ...

Gonyo family awards $1,000 scholarship

The family of the late Robert M. Gonyo and staff at Berlin Journal Newspapers have awarded 2017 Berlin High School graduate Jeanae Gimenez the Robert M. Gonyo Memorial Scholarship. Gimenez will be attending the University of Wisconsin-Madison this fall, enrolling in the School of Business for Actuarial Science. Pictured here, Gimenez accepts the $1,000 scholarship from Berlin Journal Newspapers President and Publisher Ty Gonyo, the son of Robert M. Gonyo.
Times-Villager welcomes new copy editor

The Heart of the Valley Times-Villager in Kaukauna has hired Emma Wyngaard as a part-time copy editor. Wyngaard is a student at Little Chute Career Pathways and has been a student writer for the newspaper for eight months.

In her new role, Wyngaard will take on new responsibilities, including proofreading copy written by other staff members, turning press releases into stories, editing photos and covering news.

Design For Readers: Dominant photo is a basic of sports front design

Many community newspapers put strong effort into covering high school sports. They understand that their high school teams are a key ingredient in the glue that holds the community together.

When designing their sports front page, however, many sports editors try to give all sports fair play. By doing so, writes design columnist Ed Henninger, they often create pages with too many photos of like size, making it difficult for readers to know which of the packages is more important. 

Read more ...

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report features news and analysis on statewide government and political issues in Wisconsin. The column is available for free publication by WNA-member newspapers only.

Column for the Week of June 19
Lawmakers attempt to rise to the occasion for home bakers

Thinking About Health

"Thinking About Health" by Trudy Lieberman is a twice-monthly column available to any WNA member newspaper. The column is distributed to 17 state newspaper associations through the "Rural Health News Service" and is funded in part by a grant from The Commonwealth Fund.

Column Released June 13
Patient-Centered Care Shouldn’t Be Just a Marketing Slogan

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the week of June 19
Wisconsin Recipes to Celebrate June Dairy Month | Download Photos


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of June 19
Longest State Budget Delays
ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Data Viz: Using Info.gram, Piktochart, Google Fusion,, Graphiq – Thursday, July 20 | 1-2 p.m. Register

Effective Prospecting: Five Steps to More Conversions – Friday, July 28 | 1-2 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

3 Fresh Ideas to Market and Monetize Your News Media Brand  Tuesday, June 27 | 2-2:30 p.m. Register

Giving the Perfect Dealer Presentation  Thursday, June 29 | 2-2:30 p.m. Register

What You Need to Know About Selling Video and Mobile Advertising  Wednesday, July 12 | Noon to 12:30 p.m. Register

How to Crank up the Sales Leads  Wednesday, July 12 | 2-2:30 p.m. Register

2017 Innovation Mission Top Takeaways  Thursday, July 13 | Noon to 12:30 p.m. Register

3 Pillars of Media Transformation: Events, Promotions and Marketing Services  Thursday, July 13 | 2-2:30 p.m. Register

Inside Look: The Secrets of Driving Digital Transformation  Thursday, July 27 | 2-2:30 p.m. Register

Why Buy Now?  Tuesday, Aug. 22 | 2-2:45 p.m. Register
  • FREE MEMBER CONTENT: Download the latest content from the Capitol Report, Wisconsin Center for Investigative Journalism, Thinking About Health, Discover Wisconsin and WISTAX Facts.
  • CAREERS - BUY - SELL - TRADE: View the latest career opportunities, resumes and "for sale" listings. Available positions:
    • Reporter – Monroe County Herald
    • Circulation Manager – Kenosha News
    • General Assignment Reporter – Chippewa Herald
    • Managing Editor – Lake Mills Leader
    • FOR SALE: Small town community newspaper – The Marion Advertiser
    • FOR SALE: Printing equipment – Wisconsin Newspress, Plymouth 
    • FOR SALE: Weekly Newspaper – The Chilton Times Journal
  • SHARE YOUR NEWS: Staff changes, promotions, celebrations, milestones and success stories. We want to hear from you!
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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