A weekly newsletter for members of the WNA, including news, training opportunities, free content and job openings.
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Wisconsin Newspaper Association

Weekly Briefing
Thursday, November 9, 2017

On the ropes

Kindergarten students Jackson Beamont (left) and Brandon Nerat climb the ropes during Jerome Hurley’s gym class Monday at the Peshtigo Elementary Learning Center. This photo by Rick Gebhard appeared on the front page of Tuesday's Marinette EagleHerald.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to
Do you have questions about the contest?
We've got answers!

We know you're busy compiling your best stories, photos, digital projects and ads from the last year, and we can't wait to see them!

As you go through this process, you'll probably have some questions about contest rules and categories and how to submit entries to the contest portal. That's why we've compiled the questions we've received so far and their answers on our website.

The contest FAQ page gives step-by-step instructions on how to combine two or more PDFs, regardless of the version of Adobe you're using (yep, even Adobe Reader). We also explain how to enter certain digital categories, provide suggestions for showcasing your social media submissions and give troubleshooting tips for login problems.

If you haven't started compiling your entries yet, you should probably get to it — the deadline is 11:59 p.m. Monday, Nov. 13. (Unless you're a college student. In that case, your contest deadline is Dec. 18.)

Have a question we didn't address? Email WNA Member Services Director Julia Hunter.
WI Newspaper Hall of Fame to honor innovators, benefit WNA Foundation

Tickets are still available for banquet, fundraiser on Nov. 16 in Madison

Next Thursday, the WNA will induct two visionaries into the Wisconsin Newspaper Hall of Fame. 

We hope you can join us as we honor former Milwaukee Journal Sentinel Editor Marty Kaiser and Watertown Daily Times Managing Editor Tom Schultz on Nov. 16 at The Madison Club, 5 E. Wilson St.

Tickets are $55 per person or $500 for a table of 10 and can be purchased online, over the phone at 608-283-7622 or at the event (meal choices cannot be guaranteed to those who buy tickets after Monday). Proceeds from the banquet will benefit the WNA Foundation, a nonprofit that works to strengthen the state's newspaper industry.

We are still seeking corporate sponsorships.

Tom Schultz

Marty Kaiser
A cocktail reception will be held from 6-7 p.m., during which there will be an opportunity to purchase ornaments from the WNAF Giving Tree to benefit educational initiatives, student journalism programs, fellowships and other foundation efforts. Dinner will be at 7 p.m., and will be followed by an induction ceremony.

Questions? Contact WNA Member Services Director Julia Hunter at (608) 283-7622.
Purchase tickets for the Hall of Fame Banquet
UW-Superior suspends 25 academic programs 

Journalism, communications tracks included in the cuts

The University of Wisconsin-Superior announced last week that its leaders had suspended 25 academic programs. The majors being suspended include broad field science, teaching broad field science, forensic chemistry, journalism, communicating arts media studies, political science, sociology, theater and history. Currently, 74 students, or 3 percent of the school's undergraduate population, are majoring in these programs.

Read more

Boost your recruitment ad revenue with CNA's ad networks

Sell ads for chances to win a $100 gift card!

Customized Newspaper Advertising, which manages the WNA's 2x2/2x4 and classified ad networks, is offering a "Reignite Recruitment" sales promotion that benefits advertisers and gives newspapers that sell into the network a chance to win a $100 gift card.

During the promotion, advertisers who buy any two consecutive recruitment network ads will receive 50 percent off the second ad. Newspapers will receive one entry per every ad package sold into a drawing to win a $100 Visa gift card.

See promotion details and rules
Learn more about the WNA/CNA Ad Networks

Run shopping survey ads, get free audience research

The WNA has partnered with Pulse Research to conduct a comprehensive statewide shopping survey of WNA-member audiences with the goal of helping you generate more revenue in 2018. A 2x4 survey promotion ad will be automatically placed through the WNA's ad network, but we also ask you to regularly promote the survey in your paper and on your website.

Learn more
Download the ads

Wisconsin Historical Society's newspaper librarian retires

The Wisconsin Historical Society newspaper and periodicals librarian, Ron Larson, retired on Nov. 3. Larson, who worked at the Historical Society since December 2009, had worked at the Wisconsin State Journal and The Capital Times as library director and researcher for 30 years, from 1978 to 2008.

At the Wisconsin Historical Society, Larson was responsible for the management of one of the largest newspaper collections in the country. While at the Wisconsin State Journal and The Capital Times, Larson directed the installation of an electronic text archive in 1989 and a digital image archive in 1994, while creating in 2000 the newspaper library’s intranet, which provided both newsrooms with access to ready-reference material and hundreds of links to information on the Internet.

Read more

– 30 –
Edwin Stein

Former Wisconsin State Journal photographer Edwin "Ed" Stein died at age 91 Friday morning in Sarasota, Florida, leaving behind a legacy as a multitalented man. Through his 28 years on the State Journal's staff – 21 of which were as head of the photo department – Stein oversaw the paper's transition from black-and-white photography to color and accumulated many state and national awards. He retired from the State Journal in 1985 at age 59 to move to Florida, where he spent the rest of his life.

Stein was preceded in death by his wife and two children. No memorial service has been planned at this time.

Read the State Journal's story
See a selection of photos from Stein's career

James Brayer

James Michael Brayer, a Wisconsin journalist and a founding partner of statewide agricultural newspaper Agri-View, died Nov. 3 at the age of 72. Brayer grew up in Marshfield and earned his bachelor's degree in journalism from the University of Wisconsin-Madison in 1967. He served in Vietnam with the U.S. Army's 25th Infantry and wrote for the Stars & Stripes newspaper. He returned to Marshfield and worked for the Marshfield News Herald before launching Agri-View with three business partners in 1975.

Funeral services were held Nov. 8 in Green Valley, Ariz.

Read the obituary

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. Jeff Mayers, the president of, is a former editor and reporter for the Associated Press and a former political writer for the Wisconsin State Journal.

Column for the Week of Nov. 13
Debating ‘America’s Dairyland’ till the cows come home

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Nov. 13
Thanksgiving Recipes Made with Wisconsin Products | Download Photos


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of Nov. 13
Ill., Minn. Border Counties Show Strong Growth
Thinking About Health

"Thinking About Health" by Trudy Lieberman is a twice-monthly column available to any WNA member newspaper. The column is distributed to 17 state newspaper associations through the "Rural Health News Service" and is funded in part by a grant from The Commonwealth Fund.

Column Released Oct. 16
Nibbling Away at the Affordable Care Act

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

What Works and What Doesn't For Site Design – Thursday, Nov. 16 | 1 p.m. Register

Doing More With Less in Your Newsroom – Thursday, Dec. 7 | 1 p.m. Register

Free and Cheap Tools Your Newsroom Should Use – Thursday, Dec. 14 | 1 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

What Should Your Digital Marketing Services Agency be Measuring? – Thursday, Nov. 16 | 2 p.m. Register
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at

No webinars are currently scheduled.
View the latest career opportunities and submit your own job listing or resume on the WNA's careers page. Available positions:
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500
Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

Seeking newspaper drop boxes. If your circulation department has any you are looking to part with, we’d be happy to make an offer to take them off your hands. Please contact Mike Mathes, Delta Publications, Kiel, WI. 920-894-2828 or email
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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