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Wisconsin Newspaper Association

Weekly Briefing
Thursday, October 12, 2017

Rainy day parade

It may have rained a little on the annual UW-River Falls Shrine and Homecoming Parade on Main Street Oct. 7, but that didn’t damper the spirits of spectators and participants, including this member of the St. Paul Osman Shrine Mighty Mites. This photo by Bob Burrows appeared on the front page of today's River Falls Journal.

The WNA features work produced by Wisconsin's photojournalists in each issue of the Weekly Briefing. Have a photo you'd like to share? Email the photo, credit and cutline information to

Johnson to serve as VP of NNA

Andrew Johnson, president of the WNA Foundation and publisher of the Wisconsin Free Press Group based in Mayville, was elected vice president of the National Newspaper Association (NNA) board of directors last Saturday during the NNA's 131st Annual Convention and Trade Show. The convention was held at the Hyatt Regency Tulsa in Tulsa, Okla. He is pictured with Susan Rowell, president of NNA and publisher of The Lancaster News, Lancaster, S.C. NNA is an organization made up of more than 2,000 community newspapers and aims to preserve, enhance and promote community newspapers across the United States.
Three former WNA members to join Milwaukee Press Club Media Hall of Fame

The Milwaukee Press Club will recognize six journalists and posthumously honor two others during its Media Hall of Fame induction ceremony on Oct. 20 in Milwaukee. Among the honorees are three journalists with ties to the Milwaukee Journal Sentinel, a member of the WNA. They are Garry D. Howard, Damien Jaques and the late Bob Riepenhoff.

The WNA is the presenting sponsor of this year's Media Hall of Fame event.

Learn more about the event and this year's honorees.

State Bar seeking entries for Golden Gavel Awards

The State Bar of Wisconsin is accepting entries for its annual Golden Gavel Award competition, which honors journalists who have helped enhance the public’s understanding of the justice system. The contest is open to stories that were broadcast or published between July 1, 2016 and June 30, 2017. There is no fee to enter the contest. The submission deadline is Friday, Oct. 27. Newspapers may also enter the Golden Gavel Award contest through the WNA’s Better Newspaper Contest portal.

Read more

NNA warns higher postal rates probable without reform

National Newspaper Association President Susan Rowell, publisher of the Lancaster (S.C.) News, announced to community newspapers that publishers could expect significant increases in postage rates in 2019 if Congress does not enact a postal reform law this year.

Read more

Adams Publishing Group buys Pioneer News Group

The Pioneer News Group Co. announced Oct. 5 that it was selling its newspapers to family-owned Adams Publishing Group, a Minneapolis-based company that owns newspapers in 11 states, including Wisconsin.

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Are you coding all your public notices?

Are you really sure all your public notices contain the required "WNAXLP" code?

The WNA, which regularly spot-checks notices for the code, strongly encourages members to double-check their public notice pages and to educate staff about the importance of including "WNAXLP" on all public notices, including display ads, bid notices, requests for proposals and before and after jumps.

If in doubt whether an item from a local government, the courts or an attorney should be coded as a public notice, code it anyway. It does no harm to play it safe.

Wisconsin statute requires all legal notices published in newspapers must also appear on the WNA's public notice website — In order for this to occur, notices must be coded as mentioned. 
If you have any questions regarding this issue or others, please contact Denise Guttery, WNA Media Services Director, 608-283-7630 or

From left, former Milwaukee Journal Sentinel Editor Marty Kaiser and Watertown Daily Times Managing Editor Tom Schultz are congratulated by WNA Foundation Vice President Scott Peterson during the WNA Convention and Trade Show in February. – Tom Johnson photo
Congratulate this year's Hall of Fame inductees with an ad in the program

The WNA Foundation is offering advertising and sponsorship opportunities for the annual Wisconsin Newspaper Hall of Fame Banquet & Fundraiser. This year, the WNA will honor Watertown Daily Times Managing Editor Tom Schultz and former Milwaukee Journal Sentinel Editor Marty Kaiser on Thursday, Nov. 16 in Madison. Read more about the inductees and the banquet.

Proceeds will benefit the WNA Foundation, a not-for-profit organization established in 1980 to enhance the quality and future of Wisconsin's newspapers and the communities they serve. Sign up for a sponsorship or a congratulatory ad online.

The Wisconsin Newspaper Hall of Fame Banquet is open to the public, and relatives, friends and co-workers of the inductees are encouraged to attend. The 2017 Hall of Fame induction ceremony will be held at The Madison Club at 5 E. Wilson St., with a reception at 6 p.m. and dinner at 7 p.m. The induction ceremony will immediately follow dinner. Tickets are $55 per person or $500 for a table of 10, and can be purchased online.
Buy Banquet Tickets
Sign Up For a Sponsorship/Congratulatory Ad
Reserve a Hotel Room
We need you (to judge a newspaper contest)!

Each year, the Wisconsin Newspaper Association swaps contest judging responsibilities with another state press association. This year, members of the WNA will judge the Iowa Newspaper Association's editorial, advertising and collegiate contests. The INA needs at least 75 volunteers to judge their contests, and we hope you'll consider signing up.

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Help improve your bottom line: Run shopping survey ads

The WNA has partnered with Pulse Research to conduct a comprehensive statewide shopping survey of WNA-member audiences with the goal of helping you generate more revenue in 2018. A survey promotion ad will be automatically placed through the WNA's ad network, but we also ask you to regularly promote the survey in your paper and on your website. Click here to download the ads.

Read more

Gather your best issues, stories, photos & ads for the 2017 newspaper contest

Are you busy gathering your best work from the last year? The 2017 Better Newspaper Contest submission deadline of Nov. 13 will be here before you know it! 

New categories for this year include Best Localized National Story, Best Use of Humor in Advertising, Best Large Ad, Best Small Ad, Best Annual Niche Publication and Best Ongoing Niche Publication. Changes have been made to the instructions in other categories, so please read them carefully before submitting your entries.

If you haven't already logged into the site, please be sure to do so as soon as possible. If you need help or have forgotten your password, contact WNA Member Services Director Julia Hunter.

Awards will be presented during the WNA Convention on Friday, April 13, 2018 in Madison.

Download rules and instructions and submit your contest entries here. 

Lindblad returns to Waunakee

The Waunakee Tribune has welcomed an assistant editor to its staff. Peter Lindblad, former sports editor and reporter, has accepted the position and new role. Lindblad had a brief hiatus from the paper and returned to begin his new position.

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Oliver Dewey Williams

Oliver D. Williams, 89, former managing editor of the Wisconsin Rapids Daily Tribune, died at his home in Middleton on Aug. 26.

Williams was a graduate of Wild Rose High School and the University of Wisconsin journalism school. He served in the Army. After graduation, he worked as a reporter at the Waushara Argus and as managing editor of the Wisconsin Rapids Daily Tribune before ending his career at the Wisconsin Department of Natural Resources.

A memorial service will be held at 2 p.m. Oct. 15, 2017 at Covenant Presbyterian Church, Madison, with visitation for one hour prior to the service.

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Design For Readers
Design is ... how it works

Steve Jobs said, "Design is not just what it looks like and feels like. Design is how it works." The same rules apply for newspaper design, writes Design For Readers columnist Ed Henninger. Readers want a newspaper that looks right … and feels right. They want the look and feel of their paper to reflect their community. But what they want most of all is for their newspaper to work right for them.

Read more

The Wisconsin Newspaper Association has partnered with various organizations to provide free content to members. If you have questions regarding the content below, please contact WNA Communications Director James Debilzen at 608-283-7623.
The Capitol Report

The Capitol Report provides a weekly analysis of issues being debated in Wisconsin state government. The column is underwritten by the WNA and produced exclusively for its members by, a nonpartisan, Madison-based news service that specializes in coverage of government and politics. Jeff Mayers, the president of, is a former editor and reporter for the Associated Press and a former political writer for the Wisconsin State Journal.

Column for the Week of Oct. 16
Bills seek to legalize hemp production

Discover Wisconsin

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin. The column is accompanied by photos for use in print and online. 

Column for the Week of Oct. 16
Discovering a Hidden Gem Island Getaway in Wisconsin | Download Photos


Weekly facts from the Wisconsin Taxpayers Alliance, the state's oldest and most respected private government research organization. Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

Column for the Week of Oct. 16
New Budget Prioritizes Schools, Medicaid, Tax Relief
Thinking About Health

"Thinking About Health" by Trudy Lieberman is a twice-monthly column available to any WNA member newspaper. The column is distributed to 17 state newspaper associations through the "Rural Health News Service" and is funded in part by a grant from The Commonwealth Fund.

Column Released Sept. 27
Medicaid Still a Target of Healthcare Reform

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

No webinars are currently schedule.
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). See all LMA webinars at

No webinars are currently scheduled.
WNA members get a discounted rate of $15 per Inland Press webinar. Non members are welcome at $25 per webinar. See all Inland Press Association webinars at

How to Leverage Your AAM Data with Advertisers: Part 1 – Tuesday, Oct. 17 | 2 p.m. Register

Build and Sustaining a Productive Sales Team and Culture: Part 1 – Tuesday, Oct. 24 | 2 p.m. Register

How to Leverage Your AAM Data with Advertisers: Part 2 – Wednesday, Oct. 25 | 2 p.m. Register

Build and Sustaining a Productive Sales Team and Culture: Part 2 – Wednesday, Nov. 8 | 2 p.m. Register
View the latest career opportunities and submit your own job listing or resume on the WNA's careers page. Available positions:
Need to get rid of an old bundle tying machine, replace a worn out piece of equipment or sell your publication? Wisconsin Newspaper Association members are welcome to place “for sale” or “items wanted” ads in the Weekly Briefing and on the Buy-Sell-Trade page of the WNA's website for free. Submit your ads by email to

Letterpress engravings, wood type, California job case tray – Golden Members Dave and Gretchen Skoloda have downsized so there’s no wall space for their collection of letterpress engravings, wood type and a California job case tray. We have about two dozen examples of wood type and a dozen or so engravings. Make an offer to or 608 781 7502.

Small town community newspaper for sale. The Marion Advertiser has published weekly without interruption since 1895. It is now time to turn the business over to someone else. Owner has been with the business since 1967 and along with his wife, has owned it since 1985. Currently run as a mom and pop business with a part time salesman. Good cash flow from a 16 page broadsheet with nearly 1900 subscribers plus around 200 over the counter sales each week. If you are interested, please contact Dan at

Printing equipment for sale – Wisconsin Newspress, Inc. 113 E. Mill St., Plymouth, WI, 920-893-6411 ext. 29; has the following printing equipment for sale:
  • 2013 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $15,000
  • 2006 Cheshire 7000 with 2″ Videojet addressing head, computer and software. Asking $7,500
  • 2013 Bunn 1691 tying machine. $2000
  • Bunn 1691 tying machine. $1000
  • 2000 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP. $2500
  • 2001 Screen Katana 5055 FTP imagesetter, Xitron Navigator RIP, no dongle. $2000
  • Southern Lithoplate subtractive aluminum plates 36x24x.008 $1.75 ea. 1800 available
  • Southern LIthoplate plate developer 5 gal. cubes $40 ea. 10 available
  • Southern LIthoplate plate finisher 5 gal. cubes $40 ea. 14 available
  • Nu-Arc Flip-Top 6000 watt plate exposure machines $500 2 available.
  • Nu-Arc Flip-Top 3000 watt plate exposure machine $500.
  • Graham plate processor $500

Weekly Newspaper – The Chilton Times Journal, a weekly newspaper with a circulation of 3,000 serving Calumet County since 1857, is for sale. For more information, contact Betty Schilling at 920-849-9256.

Electrical parts (sensors) for a hand-fed Auto Labe labeling machine, or if anyone has a hand-fed labeler they would like to get rid of, the Courier Press in Prairie du Chien is looking. Please call (608) 326-2441. Ask for Steve.

Seeking newspaper drop boxes. If your circulation department has any you are looking to part with, we’d be happy to make an offer to take them off your hands. Please contact Mike Mathes, Delta Publications, Kiel, WI. 920-894-2828 or email
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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