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Wisconsin Newspaper Association

Weekly Briefing

Thursday, April 13, 2017

WNA's for-profit business services have a new look

Targeted Media Services offers new name, resource for members

BY JAMES DEBILZEN | Communications Director

The Wisconsin Newspaper Association has added an advertising sales director to its staff as the association rebrands its for-profit division.

WNA Services, Inc., a wholly owned for-profit subsidiary of the Wisconsin Newspaper Association, is rebranding itself as Targeted Media Services. The new name unites WNA’s existing media monitoring service, News Tracker, with Targeted Advertising Services, the new advertising sales division.

Tom Johnson, a former publisher and sales executive with more than 35 years of experience in the newspaper business, will lead Targeted Advertising Services as the WNA’s advertising services director. Johnson will be responsible for pursuing advertising sales and managing statewide and regional accounts on behalf of WNA-member newspapers.

“We’re excited to have Tom on our team,” said Beth Bennett, executive director of the WNA. “By bringing Tom on board, the WNA has a dedicated sales expert in our office to help advertisers reach new audiences and to drive revenue to our members.”

Tom JohnsonFor more than 28 years, Johnson was publisher of the Waukon Standard newspaper and oversaw operations of First Street Graphics Printing in Waukon, Iowa. He served on the board of directors of Graphics, Inc., a central web printing plant in Calmar, Iowa, and was on the Iowa Newspaper Association (INA) Board of Directors for six years. Johnson also served on the INA Foundation board, including one year as president.

From 2003-11, Johnson was the sales manager for News Publishing, Inc., publications in Middleton, Sauk City, New Glarus, Mount Horeb and Cross Plains. News Publishing is based in Black Earth, Wis. He left in 2011 to pursue other career opportunities in sales. 

Customized Newspaper Advertising (CNA) previously managed statewide display advertising sales, which will now be handled by Targeted Advertising Services. CNA will continue to sell statewide classified ads.

For more information about Targeted Advertising Services, contact Johnson at 608-283-7625 or

News Tracker retains its name and scope of services, but has a new logo that is consistent with the Targeted Media Services group.

News Tracker monitors and analyzes news and information from newspapers, TV, radio, the internet and social media on behalf of its clients. Typical News Tracker clients include public relations agencies, non-profit organizations and corporations.

For more information about News Tracker, contact WNA Media Services Director Denise Guttery at 608-283-7630 or

Directory updates due April 28

As work begins on the latest version of the Wisconsin Newspaper Directory, the WNA asks members to please submit updated staffing and contact information no later than 5 p.m. on Friday, April 28.

Earlier this week, publishers were emailed a copy of the most current information for their newspapers that the WNA has available in its member database. With your input, this information will be updated for inclusion in the 2017 edition of the directory.

Didn’t receive a copy of your newspaper’s directory information or have a question about the process? Let us know!

As a reminder, circulation figures must be obtained from your most recent Statement of Ownership, Management and Circulation (PS Form 3526). Please use “No. Copies of Single Issue Published Nearest to Filing Date” in LINE C (“Total Paid Distribution”) under “15. Extent and Nature of Circulation.”

If your newspaper has an electronic edition, please use “No. Copies of Single Issue Published Nearest to Filing Date” in LINE B (“Total Paid Print Copies + Paid Electronic Copies”) under “16. Electronic Copy Circulation.”

Corrections can be submitted to WNA Communications Director James Debilzen at or by fax at 608-283-7631.

Free registrations available for ‘Secrets for Success in Science Journalism’

The Madison chapter of the Society of Professional Journalists (SPJ) will host "Secrets for Success in Science Journalism," a day-long training designed to offer journalists, science communicators, and students tips for producing accessible, accurate, and intriguing science stories. The conference, sponsored by the WNA, will be held Friday, April 21, on the UW-Madison campus.

The WNA is offering two free registrations for the event to WNA members on a first-come, first-serve basis. For more information, contact WNA Communications Director James Debilzen at or 608-283-7623.

Read more ...

Shuda named editor of the Oshkosh Northwestern

Nathaniel Shuda, who has served as interim editor of The Northwestern since December, has been promoted to editor of the Oshkosh-based news organization.

Shuda has earned several awards from the WNA for investigative and watchdog reporting during his career and was honored in 2014 as one of five inaugural members of the WNA's Future Headliners program. The Future Headliners program recognizes young, emerging leaders in the news media industry.

Shuda, 31, is a Wisconsin Rapids native and a 2007 graduate of the University of Wisconsin-Eau Claire. He moved to Oshkosh and joined The Northwestern staff in 2014 as an education reporter and a contributing member of Gannett Wisconsin Media's investigative team. He later switched gears, covering local government and courts before being named interim editor. He previously covered local government, business and education for six years at his hometown paper, the Daily Tribune.

Read more ...

Berthiaume, Zettle promoted in Appleton

The Post-Crescent in Appleton has promoted two staff members to leadership positions. Ed Berthiaume has been named news director and Jen Zettel, an education reporter for paper since 2013, has been promoted to engagement editor.

Berthiaume, who will serve as The Post-Crescent's lead editor, has been in the news business for 33 years, the last 28 at The Post-Crescent. A UW-Eau Claire graduate, he has served in multiple management roles during the past 20-plus years, including features editor, sports editor, interim news editor and director of community publishing. He was named content director and storytelling coach in 2015 and has served as interim editor since January.

Zettel, a graduate of the University of Wisconsin-Madison, will oversee engagement efforts with readers, play a lead role on social media, be the point of contact for letters to the editor and community columnists and direct the Editorial Board.

Read more ...

Ed Berthiaume

Jen Zettel
Times Herald introduces Bluhm as new editor

Wolf River Media has hired Warren Bluhm as the new editor of the Oconto County Times-Herald. 

Born in New Jersey, Bluhm has considered himself a native of Wisconsin for more than 40 years after graduating from Ripon College. He had a long career in radio news, most notably at WDUZ radio in Green Bay, before joining the staff of the Green Bay News-Chronicle in 1997.

He was named editor of the Door County Advocate in 2002 and held that position until the end of October, except for a stint as opinion editor of the Green Bay Press-Gazette from 2007 to 2010. The WNA recognized the Advocate as Newspaper of the Year in 2004 and Best in Division in 2014.


Design for Readers: 25 rules for good design

Are you a rule-breaker? Do you even know what the rules are?

In this month's Design for Readers column, Ed Henninger offers 25 basic rules for page designers to follow, including treat typefaces with respect, use a baseline grid and avoid magenta at all costs.

Read more ...

ATTENTION WISCONSIN JOURNALISM STUDENTS AND ADVISERS: Is there an Online Media Campus webinar you’d like to take? The WNA Foundation will sponsor your registration! Contact Jana Shepherd at to register.

Communicating and Collaborating Across Generations - Thursday, April 20 | 1-2 p.m. Register

Digital Projects: Starting From Scratch - Wednesday, April 26 | 1-2 p.m. Register

Rural Journalism: Tracking Agriculture - Thursday, May 18 | 1-2 p.m. Register
As part of the WNA’s partnership with the Local Media Association, LMA offers special discounted rates on many benefits including webinars to our members. Webinars for association partner members are $29 each ($59 for non-members). Register for all LMA webinars at

Video Success: What Comes After the Hard Part? - Thursday, April 20 | 2-2:30 p.m.

Giving the Perfect Dealer Presentation - Tuesday, April 27 | 2-2:30 p.m.
WNA members can take advantage of reduced registration rates for webinars on Kevin Slimp's Newspaper Academy online community, featuring some of the most highly sought after trainers and speakers in the newspaper industry. Register for all Newspaper Academy webinars at

Ed Henninger: Design Between the Ears - Thursday, April 27 | 10 a.m.

Kevin Slimp: InDesign - From Zero to Hero! The Basics and Much More - Thursday, April 27 | 1 p.m.

Tim Smith: Sales Webinar - Improving Communication Skills - Thursday, May 4 | 2 p.m.

Ed Henninger: News Design 101 - All Basics, No Bull - Thursday, May 25 | 10 a.m.

Ed Henninger: 10 Surefire Ways to Improve Newspaper Design - Thursday, June 1 | 10 a.m.

Tim Smith: Selling Print in a Digital World - Thursday, June 1 | 2 p.m.

Richard Hollow: 10 Legal Questions Newspapers Ask - Thursday, June 22 | 1 p.m.
  • FREE MEMBER CONTENT: Download the latest content from the Capitol Report, Wisconsin Center for Investigative Journalism, Thinking About Health, Discover Wisconsin and WISTAX Facts.
  • CAREERS - BUY - SELL - TRADE: View the latest career opportunities, resumes and "for sale" listings. Available positions:
    • Editor – Rock Valley Publishing
    • Digital Sales & Marketing Consultant – Local Matters Digital, Janesville
    • Packaging Supervisor – The Janesville Gazette
    • Summer Internship — Waushara Argus, Wautoma
    • Summer Internship – Vilas County News-Review, Eagle River
    • Full-Time Advertising Sales/Marketing – Lodi Enterprise/Poynette Press
    • Weekly Newspaper Editor – Southern Lakes Newspapers, Delavan
    • FOR SALE: Small town community newspaper – The Marion Advertiser
  • SHARE YOUR NEWS: Staff changes, promotions, celebrations, milestones and success stories. We want to hear from you!
The Weekly Briefing is published Thursdays by the staff of the Wisconsin Newspaper Association.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

Have news you want to share in The Weekly Briefing? Contact James Debilzen at 608-283-7623 or
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